ADM - 1990 Tulum

Time to revive this thread :slight_smile:

ADM 1954-1956

The mid 50s was a boring period in ADM life, not much models were introduced. In 1954, 2 models were modified to follow the new regulations regading indicators, those were the Madero and the Volcán. ADM also presented 2 new trims, the Madero Convertible and the brand new Volcán 4x4.


Both using brand new engines, the Venturi 400 and the Venturi 200, but the old and reliable L6 was still offered in the other trims.

The Signore went into a minor facelift in 1955, and a new trim was introduced, again, using the Venturi 400 engine.


This new engine was a 4 liters OHV V8, with a wide powerband, special care was taken regarding the fuel economy curve to match it with crusing speeds.

1956 Villa

In 1956 ADM presented the Villa, an small nimble car that replaced the previous city car Gómez, replacing the old looks with a modern box design.


This time, the looks was inspired in japanese cars, so the car had no resemble to the other cars in the line-up. It used the Venturi 200 unit, which was a 2 liters OHV inline 4 engine paired to a 4 speed transmission.
The sales of the car were pretty good, even better than expected, and was the first ADM car actually been sold outside Mexico.


*Figures sales for fruinian markets.
Market price: $7,611
1956 price: $950

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Really nice the Madero, Volcán 4x4 and Rivera II.
Madero like a car name would be somewhat funny in Spain, it means a piece of wood or, in a despective way, policeman.

Seriously pretty cars!

@Razyx Técnicamente aquí en México significa también pedazo de madera, o en algunos lugares Bat de baseball, pero es más reconocido como el apellido famoso de un héroe nacional (igual Villa).

@DeusExMackia thanks! I spend quite a time with the design of the car, looking for simple and natural designs.

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Jeje ok, es lo que tiene un foro internacional, no sabes si la elección de un nombre ha sido algo aleatorio o a conciencia… y creo que, en general, usamos nombres conocidos por cada uno y cuando ‘se acaban’, tiramos de algo ‘exótico’ que puede resultar ‘curioso’. :slight_smile:

Saludos.

1960 Villa (second generation)

In 1958, ADM was ready to sell their cars in all America, so they decided that all their line-up required a new refresh look, so all their models recived new engines and new looks by 1960. starting with the Villa.


The new generation of the villa was actually based in the same platform and used the same chassis as the previous generation. So the basic layout was preserved, ladder chassis, RWD, with an L4 engine and 2 doors, mcpherson strut front and solid axle with leaf springs in the back. The engine was brand new one as well, it was called SiCa2L, from a new family reffered simply as modular 4.

It retained basically the same power output as previous engines, but the fuel economy and the reliability was improved. Being an entry level car, it was offered only with a basic interior and 5 seats with just enough safety to survive in case of a crash.

*Figures sales for gasmea
Market price: 7560
1960 price: $1,830.38

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1960 Quijote

A new model was introduced, since the Madero was going to be a sports car, there was a spot left between the cheap Villa and the luxurious Rivera, so ADM created the Quijote. Using the same basic construction as the other models (RWD, ladder chassis, mcpherson strut front, solid axle leaf rear) the Quijote had 4 doors, and it was presented in 2 trims, the base and the premium. Both powered by the SiCa22L, a 2.2L variant of the Modular 4.


The base version came with 4 speed manual transmission and a 5 seat standard interior, with advanced safety and power steering. Saleswise it was pretty good received.

*Figures sales for gasmea
Market price: 8190
1960 price: $1,983.56

The Premium trim included a 3 speed automatic gearbox, an updated suspension system, and a std radio, while the interior was pretty much the same as the base version, this one has fake wood details to give it more “class”



*Figures sales for gasmea
Market price: 9030
1960 price: $2,187.01

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I genuinely like the designs you present here. They seem very authentic to me, given that they’re mainly targeted at a Middle-American market. Moar?

Thanks! This is actually my side company but as it turns out, I have spend more time with this than my main company :sweat_smile: It’s quite fun to do cars for the middle market, they don’t have to be over-the-top cars, and it allows to experiment different designs (as my main company Meliora Automotive is/or will be focused in premium and light sport cars, like BMW; while this company is more like Chevrolet-chrysler type of thing.

1960 Rivera (third generation)

With every generation the Rivera was growing in size. The 1960 model received a new chassis (but the same old arrangement, ladder chassis with double wishbones front and solid axle with leafs in the back) and a new engine. There was only a trim available at the time, and it came with the Mastiff V8 engine, a powerful 4.9L OHV V8 matched to an automatic Hydramatic 3 speed transmission.


As the gear leaver was in the steering wheel, the Rivera could fit 6 adults inside, featuring a premium interior and a premium AM radio.
Despise its weight (1.5 tons) the engine could move easily the car, and the suspension was comfortable, resulting in a nice and comfortable ride.

*Figures sales for gasmea
Market price: 12180
1960 price: $2,949.92

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oh, I’ll have to see how my company’s car stacks up to this one, as I use the same body, a V8, and is sold in the same market and categories. (the car is finished, but the story is waiting for 2 earlier stories to be written first)

@findRED19 I’m pretty sure it will do much better, I’m terrible at optimizing my cars. But, in the narrative of this car company, the engineers are most likely still hitting rocks together :neutral_face:

1960 Madero (second generation)

After the introduction of the Quijote and the Villa, the madero was upgraded to the sport model of ADM. After seeing what its fellow contry-company Meliora was doing, the guys running ADM decided that they wanted something of that as well, and the new generation of the Madero was presented.


It came in 2 trims, the regular or base and the super which is the one in the picture.
The design was controversial, as it was completely different (and ugly) compared to the anterior design. Instead of the classic ladder chassis, or a modern monocoque, it was build on a spaceframe chassis instead (tooling for a monocoque car was expensive, especially for a car that was a gamble).
The base version was powered by the same SiCa22L as the Quijote, with a similar 4 speed manual transmission.

Inside, the car had 2 seats, an interior similar to the one in the Quijote Premium with power steering but no radio. Thanks to its light weight (930 kg) it managed to do 0-100km/h in 12.5s and to achieve a top speed of 162.6 km/h.

Market price: 8855
1960 price: $2,144.62

The super version was powered by a more powerful engine from the modular 4 family, the SiCa4B24 (2.4L OHV L4 with a 4 barrel carburetor)
With all the extra grunt from that engine (and with 20kg more) the car did 0-100 km/h in 10.5s and reached a top speed of 177.8 km/h.


Due to the fact that the ensamble of the car took longer than any other model in the line-up, very few were made every year, and it was a coveted model.

1960 price: $2,203.96

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What do you use to calculate the cars price at the time of production?

I call it the gold method :sweat_smile:
I read somewhere in the forum that the automation money units were roughly based in 2010 US dollar.
And according to this page http://www.macrotrends.net/1333/historical-gold-prices-100-year-chart the price of gold in January 2010 was $1179.88 per ounce. I just convert the value of the car to ounces of gold for that year, and then back to currency for january of the year that the model was launched. The idea came from this post --> Prices, production untis and Economy questions

Thanks, I’ll have to remember to bookmark that page on my home computer later, since Im currently at school.

1960 Mástin

Following the tradition of trucks and Suv’s, ADM put to rest the old ADM-35/volcan and launched their new trucks line-up

1960 Mástin Familiar

The brand new Mastin Familiar was a basic SUV (ladder chassis, mcpherson strut front, solid leaf back) with rear wheel drive, powered by the replacement of the old Venturi 6 (1946-1959) the brand new Mastiff L6 unit. It had 3.6L of displacement with OHV configuration and a 2 barrel carb, with enough power to move the not-so-heavy suv (1275kg).


It came with 5 doors, 5 seats and std interior, with an automatic 3 speed transmission. It had no radio, but for extra money you could get one.

1960 price: $2,237.87

2 trims were offered as well, a single cab powered by the same L6 engine with a manual 4 speed transmission w/overdrive, with RWD, and a longer 4x4 version, with the same v8 as the Rivera, but with an 3 speed automatic transmission, both with manual locker diff.

1960 Mástin Cab


1960 price: $2,187.01

1960 Mástin 4x4


1960 price: $2,438.89

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Holy Moly even more beautiful cars :astonished:!

I’m impressed

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THE MID 60s

Still at 1960, ADM was partially founded and owned by the Mexican government, meaning that most of their prices were low to allow the national market to take off. But in 1961 the government decided that too much money was invested into ADM and the company was warned that they would stop receiving support by 1965.

Preparing for that, ADM managers put a lot of effort into a more aggressive international campaign, and they offer all the line-up across the whole continent. All the models were redesign (face-lift and a more intensive engineering) to compete with other makers.
Also all their new models came out with a higher price, to cover the new costs per vehicle and the lack of support by the government.

1964 Rivera

One of the first models to receive a face lift and a complete re-worked engineering was the big sedan Rivera. Only the chassis and the engine (4.9L OHV V8) along with 90% panels remained the same, but everything else was reworked.

It had 5 seats (a seat was removed to place a phonograph) with the a nice premium interior (a lot of leather and woodgrain) and the most advance safety. The brakes were solid disc front and drum brake a the rear with wider tires (in comparison to the older model).
Since it weighted a lot and had an anemic engine with a 3 speed automatic, the car was pretty slow. It did 0-100 km/h in 13.9s and it could reach a top speed of 181.7 km/h.

The Rivera was pretty good received, and the only complain was the lack of power, but must owners just re-tuned the engine and added more carbs to it.

Market price w/38% mark-up: $18,438
1964 price: $4,234.00

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That is a fantastic looking car.

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Thank you! If only (as KLinardo said in the car shopping round) my engineers put as much effort in the performance as the designing and styling guys :sweat_smile:

Hmm, it seems that art is much easier to do than engineering in hot climate, like Mexican :wink:

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