THE MID 60s
Still at 1960, ADM was partially founded and owned by the Mexican government, meaning that most of their prices were low to allow the national market to take off. But in 1961 the government decided that too much money was invested into ADM and the company was warned that they would stop receiving support by 1965.
Preparing for that, ADM managers put a lot of effort into a more aggressive international campaign, and they offer all the line-up across the whole continent. All the models were redesign (face-lift and a more intensive engineering) to compete with other makers.
Also all their new models came out with a higher price, to cover the new costs per vehicle and the lack of support by the government.
One of the first models to receive a face lift and a complete re-worked engineering was the big sedan Rivera. Only the chassis and the engine (4.9L OHV V8) along with 90% panels remained the same, but everything else was reworked.
It had 5 seats (a seat was removed to place a phonograph) with the a nice premium interior (a lot of leather and woodgrain) and the most advance safety. The brakes were solid disc front and drum brake a the rear with wider tires (in comparison to the older model).
Since it weighted a lot and had an anemic engine with a 3 speed automatic, the car was pretty slow. It did 0-100 km/h in 13.9s and it could reach a top speed of 181.7 km/h.
The Rivera was pretty good received, and the only complain was the lack of power, but must owners just re-tuned the engine and added more carbs to it.
Market price w/38% mark-up: $18,438
1964 price: $4,234.00