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ARAIYRA Engineering | Destiny through industry


                               ARAIYRA Logo (full, 1997-?)

                        ARAIYRA Logo (advertisement ver., 1997-?)

Originally being just an engine manufacturer, Korea’s improvement in employment rate is attested to ARAIYRA’s opening of plants in the capital. Fittingly, the modus operandi of the company certainly sticks to this philosophy and ergo is corroborated by this pertinent fact ; as a whole, their aim is to evolve technology within the automotive industry.

In the late 80s, two students were hidden within a few hundred strong group that were finishing up their final year at one of the country’s best-ranking secondary schools. Yun Ho-Sung (engineering-focused) and Kong Soo-Yeon (accountancy-focused) may not have shared the same class together for much of their schooling, but their divergence of pathways came to a head when serendipitously they bumped into each other swapping classrooms, when the latter’s class was moved into a different block.

During the commotion of picking up many sheets of paper, they discovered through idle chatter that they both had something very passionate in common. They both loved their cars. Sure enough, they both made a very strong friendship, spending their free time talking at end about their obsessions. So strong was the bond, they both made a pact which has stood the test of time – they would venture into the car production industry at any cost. As such, ARAIYRA Engineering was set up some time later in the year 1994, providing a platform for similarly passionate gearheads to learn the inner workings of a motor car, and even leading to pathways in motorsport.

The year of 1997 proved to be the greatest year of their lives, as it so happened. Word reached the Korean government that these two graduates set up a business helping others to join the manufacturing industry, opening up job opportunities to less-privileged compatriots. As such, the huge potential for growth could not be ignored at this point, and a significant financial boost by way of donations to this cause proved to be pivotal to the success of the company to this day.


Coming soon.


A first car you can afford without breaking the budget. The city-dwelling K1 from ARAIYRA saves you from high running costs by helping you save money at the gas station.

There was a small caveat when partnering with the Korean government. They would invest in the company, but only if a small, cheap economy car was to be produced first. Not wanting to break up the marriage before the honeymoon even started, ARAIYRA got to work producing their first car to the letter.

Economy cars; by the company’s own admission, are utterly dull and frequently leave the consumer wanting more. They are unlikely to be particularly quick or interesting, and what you gain in lower running costs you often lose in desire to want to drive the car in the first place. With obedient communication and agreement with their new partners, ARAIYRA set forth to attempt to manufacture an economy car that is quirky; and even sporty, to help cheer up the people who require fuel economy above all else.

The predicament that companies like us have with advertising products to consumers arises from one simple fact; humans don’t know what they want. Indecision plagues us as a society, and admittedly both the buyer and seller are hit with this. It’s like shooting in the dark hoping fervently that you hit the target, but we can adjust our eyes to the dark as it were by appealing to a particular subset of the population who require something more than others would. There’s no getting away from the fact that the K1 is indeed an economy car, but perhaps a car can be more than the sum of its parts.

If one were to anthropomorphise this car and imagine it as a fellow human (as people passionate about their cars would do), the K1 would be a servant or maid; hoping to fulfill all requirements that the owner wishes. It might not get everything done perfectly or punctually, but it hopes the effort it puts into what it does will get it across the line in the end.

The K1 600 Ethos; the most popular model, has a 660cc turbocharged inline-3 engine producting 54 horsepower, which is enough to get it where you need it to go. Performance isn’t exactly great, but with an 11.8 second 0-100km/h time and a top speed of 180km/h, it is decent for an economy car. Furthermore; whilst more powerful cars are stuck in traffic and held back from their potential, having a tiny car with a tiny engine means you can really use those 54 horses of power… almost all the time!

A comparison between the 600 ETHOS and the 600 HiSport (shown as partly transparent); the sporty wheels and bodykit are the most noticeable differences!

If you’re willing to spend a bit extra, the 600 HiSport is waiting for you. Just about everything has been altered in some way, from the flared wheel arches to the gripper, wider tires to the hood scoop; you name it, and it’s probably been done. The car’s been to the gym, and the 18% power increase is obvious when you floor it. 0-100 is now in the single digits, and top speed gets a nice little boost as well. It’s not just more fun in a straight line; you can get round the twisty bits even faster as well. Skidpad testing shows that the HiSport has on average 40% higher grip than its economy-oriented twin. If you want a cheap toy that is also good on gas mileage, the K1 is a fantastic choice for anyone. Available for less than $9,000!


This showed it had 18 replies in my notifications and I am utterly confused. May I have some context?


No idea. It’s possible that it is showing my previous “attempts” at this company as replies, even though said replies are no longer visible.


Okay that makes sense now. Can’t wait to see the new car! Though if I may have some pre-showing constructive criticism. It’s to scale the mirrors up a bit. Barely noticed them.