Here’s what I’ll call a ‘classic’ Erin advert from 1992…
Shots of family getting ready to leave the house in the morning, father having breakfast in the background, mother passing school bags to children
(in a conversaional tone) “Right, have you got everything you need?” says the mother
“Yeah!” says one of the children, who opens the door and runs out.
Cut to shot outside house with kids running down garden path. House is typical suburban style.
Cut to shot of Erin Merna, not focusing on the car but on the kids who are getting in. Mother unlocks the car.
(in jolly voice) “In we get the then!” says mother
Sound of seatbelts clicking and car starting. Cut to shot of back of car, looking up at it, as it drives away
Shots of mother driving, using some of the features on the car’s centre console. She turns the radio on and generic pop music plays.
Cut to child looking out of window, sees sign for ‘Naval Dockyard’, camera focuses on sign
Cut to shot looking forward, through the windscreen, camera placed just behind mother, shows car turning onto ramp and entering ship
Car drives past various jet fighters and naval personnel. Car then turns onto platoform, which raises up.
Platform stops, car drives onto flight deck of ship. Car stops, music cuts and mother takes keys out of ignition.
Cut to wide shot, moving away from car slowly revealing that they are now on an aircraft carrier. Mother and children get out and mother waves children goodbye as they run towards the planes.
Text appears on top half of screen:
Nobody said the school run had to be boring.
Cuts to picture of car on white background
The new Erin Merna. From £13900.
