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Automobiles Mont Royal


#1

Automobiles Mont Royal was initially founded in Montreal in 1918 as a low-volume producer of luxury automobiles. The crash of 1929 and the subsequent Great Depression led to the company’s demise in 1932.

Following the Second World War, one of the company’s initial investors (and owner of two of their original cars) bought the remaining name and branding rights to relaunch the company in 1948. With initial success, Mont Royal’s finances dwindled with the push for more fuel efficient cars following the 1973 oil crisis until it was merged into the new Royal Canadian Motors in 1977. This would mark the second time the name died.

In 1997, with the increasing success of Japanese luxury marques, RCM relaunches the Mont Royal brand to increase the prestige of its luxury models by differentiating them from their mass market counterparts. This move was a success and Mont Royal once again became a prominent name in the luxury car market.

Current lineup:

Compact luxury: RB-3
Mid-size luxury: RB-2
Full-size luxury: RB-1
Grand tourer: RS-1
Supercar: Montebello
Mid-size SUV: RV-4
Full-size SUV: RV-1
Full-size pickup: RV-1
Compact crossover: RV-5
Mid-size crossover: RV-3
Full-size crossover: RV-2


#2

2018 Mont Royal RV-5 Sport


In 2017, Mont Royal replaced the CVU compact crossover with the RB-5 to follow its new naming scheme. Following current market trends, the RV-5 Sport is powered by RCM’s I4-M engine in a Mont Royal tuned 2.0L turbocharged configuration to produce a healthy 213 hp and 219 lb-ft of torque. This power is sent to all four wheels through a 7-speed automatic transmission.
The interior features seating for five with all the premium comfort and safety features the buyers in the segment have come to expect.
The RV-5 Sport retails for $40,725.


#3

2018 Mont Royal RS-1 V8 Cabriolet


As an extensive facelift of the 2015 RS-1, the 2018 model also includes an updated range of engines. The 5.0L turbocharged V8 now produces 492 hp and 548 lb-ft of torque. The new RS-1 can reach 100 km/h in 5.3 seconds and an electronically limited top speed of 280 km/h.
The sumptuous luxury interior now features a heads up display with a design updated to better reflect the brand’s new styling direction heading into the 2020s.
Unchanged are the hydropneumatic suspension and 9-speed automatic transmission, both focused on absolute comfort.

The RS-1 V8 Cabriolet retails for $99,590.


#4

1975 Mont Royal Terrebonne Turbo


With its second generation introduced in 1974, for 1975 Mont Royal decided to push boundaries of the Terrebonne with the introduction of a turbocharged sport model. Starting with the same 2.9L V6 found in the other Terrebonne models, a twin-turbo configuration pushed the output to 180 hp and 216 lb-ft of torque. With the 4-speed manual,100 km/h could be reached in 7.1 seconds. Fuel economy suffered, dropping to 17 MPG. Even with the sporty engine, the FWD setup and hydropneumatic suspension meant the car was quick but certainly not sporty and so it never gained the popularity Mont Royal hoped it would.

Unfortunately for Mont Royal, the end was near and the poor sales of the Terrebonne Turbo meant it was cut in the 1977 RCM merger, while the Terrebonne model line was entirely replaced by a more conventional model in 1980. This was one of the last Mont Royal models introduced until the brand’s 1997 revival.


#5

1999 Mont Royal MV EP

Original ad here


With the 1997 revival of Mont Royal as RCM’s luxury marque, new models were still being introduced as RCM’s premium models came up for replacement. 1999 saw the popular Regal replaced by the MV. WIth shifting market preferences, the new car was slightly downsized but packed full of technology like its predecessors.
The EP trim level was the upscale choice, powered by a 3.4L DOHC V6 producing 209 hp and 216 lb-ft of torque. While the power figures were not spectacular, the engine promised smooth power delivery, especially with the 5-speed electronically controlled automatic transmission. 0-100 took 8.5 seconds and top speed was electronically limited to 240 km/h.
What made the MV unique was its longitudinal FWD layout with hydropneumatic suspension, truly going back to its roots before the merger into RCM. The MV proved to be a good seller and helped bring the Mont Royal revival to success.


#6

No wonder I’m starting to feel that it’s reminiscent of classic Citroens, and it definitely looks classy and period-accurate - it may have been introduced at the tail end of the 90s, but would not have been out of place in the 00s at all.


#7

The 1999 Mont Royal MV EP the best design made of that 3D basic model. Very harmonic and elegant look, I wouldn’t change a thing on it.


#8

1976 Mont Royal Future Luxury Concept


Unveiled at the 1976 Salon de l’Automobile in Paris, the Mont Royal Future Luxury Concept was a hopeful look into the future of the brand amidst the economic issues it was facing due to the fuel crisis earlier in the decade and the increasing emissions regulations in the United States, one of the company’s main markets.

The Future Luxury Concept was powered by the 2.9L turbocharged V6 found in the Terrebonne, but placed in the transverse position. This was justified in order to maximise cabin space while also a look into the possible smaller turbocharged engines of the future for large cars.

In terms of passenger space, the transverse engine and liftback body shape provided more space than a typical full size sedan in something more akin to a midsize. With sliding rear doors and twin sunroofs, it was clear that this concept was not bound for production. The cabin was luxuriously appointed for four occupants, with sumptuous leather seats not unlike those in a high end living room, as well as the most advanced technology of the time. The dashboard featured a revolutionary digital display that was almost unheard of at the time.

While interest in the concept was quite high, Mont Royal declared bankruptcy before it could be developed further. There are rumous and a few grainy photographs of clay models that seems to suggest the company was working on pushing it to production for 1979, but any of the models are feared to have been destroyed.