IN THE NAME OF THE EMPIRE
1935. The Ethiopian War caused disappointment between the Society of Nations, which decided to apply a series of economic sanctions to the aggressor, Italy. As a result of this decision, Mussolini and the fascist regime took the road of the autarchy. It was the occasion to show the world, and the Society of Nations, that the Italian Reign was able to raise its own economic model based on the ability to produce by itself what was needed (in very few words).
The result, thanks also to a very efficient propaganda program, was a rising confidence in the Italian capabilities.
Giorgio Borghetti was one of the men that thought that this was the occasion to show to brilliant future of Italian Automotive. In his dreams, next to FIAT, which was supposed to represent the manufacturer of the “car for everyone” should have been his own car factory that should have represented a synthesis of elegance and performance, something very similar to Ettore Bugatti’s concept. Immedialtely after the First World War, infact, Giorgio met Bugatti, who explained his own idea of what should have been a car.
Giorgio had also the luck of being the racing partner, although for a short period, of the future Drake, Enzo Ferrari. So he had the possibility to feel the sensations of driving a real '20s racing car. When his father died, he inherited his factory that built prestigious carriages from the early nineteenth century in Brescia, in Lombardy, and decided to convert the factory into a small car factory, made almost entirely by hand.
In order to emphasize the will to represent Italy as a manufacturer of extremely elegant and powerful cars, together with trust and loyalty to the regime, Giorgio Borghetti named the newborn factory “Impero Automobili”. After the end of the war in 1945 due to the desire to cancel the historic period of Mussolini’s dictatorship, the Lombard company emblem was also canceled, as it contained symbols recalling the Duce and his politics. It was allowed only in the emblem printed on the car. Its representation was forbidden, even for informative purposes, despite the controversy over the excessive severity.
The first car realized by Giorgio was built on chassis of previous cars whose origin is still unknown, but they were surely adapted to bear a really high weight.
Due to its characteristics, many fans of historic cars use to compare it with the legendary Bugatti Royale.
On the temporal level, the car is more modern and the body more streamlined, but the chassis are certainly older, maybe from the early 1920s.
However, despite all its mysteries, the car remains on of the most beautiful creations ever made…