Just why? I mean, I get why they’d like to change the logo, but why for that? It looks like straight from 2008 internet with that terrible, overly complex gradient and 3D edges. The shapes alone are ok-ish IMO, but still quite mediocre, especially considering that this is a huge international corporation which could definitely do better. In an era when every graphic element is simplified and flattened they go exactly the opposite way. Ok, almost exactly, the font is simpler than before, but less serious and still very average.
Article cited as the source in a Polish article in which I’ve read about it: https://www.theverge.com/2021/1/8/22220574/gm-new-logo-electric-vehicle-brand-ces-2021