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Gujarat Motors Limited - The Heartbeat of India


#1

Gujarat Motors

(placeholder for logo)

Gujarat Motors Limited is an Indian automaker, known for it’s budget and commercial vehicles. Currently it is the largest automaker in the Indian subcontinent. The company is currently headquartered in Bangalore, despite the company was actually founded in 1955 in the state of Gujarat.

(History coming soon)


Model Range for 2020/2021

Unfinished

Historic Model Range

1956 - 2009 Gujarat Master

2002 - 2012 Gujarat Vista

More details are coming soon.


#2

2002 - 2012 Gujarat Vista


The Gujarat Vista is Gujarat’s first new passenger car since the launch of venerable Master in the 50s. Before that, most new vehicles from Gujarat are mostly commercial vehicles and trucks, as well as countless updated versions of the Master. The Vista is designed to replace the woefully outdated Master, which had roots back from the 50s.

Original models of the Vista include a homegrown 72 hp 1.4 liter inline 4 as the sole petrol model, as well a single diesel power plant, which includes a 1.5 liter diesel that generates 60 hp on tap. Unlike most locally made vehicles, the Vista has several equipment that previously limited to imported vehicles such as air conditioning and electric windows.

With an ad campaign focusing on affordability and a roomy interior, the Vista had a good first year, selling over 5000 units within the first month, and within a year more than 80,000 units were sold, making it the best selling car of India, and it will continue to do so within the rest of its lifetime.

The car was also exported to other countries, including Europe and South East Asia. Europe-bound units are equipped with a 102 hp 1.6 liter inline-4, sourced by German automaker Ursula AG, and with creature comforts that can’t be enjoyed for the locals. However, sales of the car in Europe isn’t as good as expected, combined with the frequent recalls of the vehicle, sales of the Vista in Europe halted in 2006 and only 3,000 units were sold in the continent.


Facelift model (2008 - 2012)

A facelift model was released in 2008 to revive the slowing sales of the increasingly dated subcompact. The update now adds a new petrol engine, which is a 1.5 liter unit that generates 109 hp, and improvements to comfort, safety and fuel economy makes it a much improved vehicle overall.

Despite the update, the dated aspects of the Vista still shows, affecting sales and its competence against its competitors. Thus, Gujarat releases the second gen Vista in 2010, and the outgoing model, while still in production, was renamed as the Gujarat Vista Classic to differentiate with its newer sibling.


In 2012, production of the 1st gen Vista stopped and the last vehicle left the factory in West Bengal, with its successor fully replaced its role in the market. However, the Vista is still a common sight in the Indian subcontinent these days, as the car is still used as taxi cabs, as well as in the hands of ordinary drivers.


#3

The Master is reminiscent of the Hindustan Ambassador, and its successor, the Vista, brings to mind early 2000s Tatas. Given that the Vista had to replace the Master (which was indeed one of the best cars Indian customers could buy, but very clearly obsolete by the time it was axed), it should come as no surprise that it had many more creature comforts - and at a low price as well. In fact, by the time the original Vista went out of production, it had become an icon among the masses and cemented its place in Indian automotive history.