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Harada Motor Corporation | Harada-Auto, Harada-Commercial, Harada-Powersport, Harada-Aircraft, Ditana, Rakuda Cars |


#1

Moving You


Overview

Harada was founded in 1956, by Kimado Harato. The company was originally called Harato Motors. Now, it is a very large Japanese corporation, which has expanded to produce more than engines and motorcycles.

Currently, Fenton Holdings Limited (@kmBlaine 's company) , Fabrique d’Automobiles d’Alsace-Lorraine (@Knightophonix 's company) , and FaehrGruber Gesellschaft mit beschrankter Haftung hold shares, each with 26%, 19%, and 51%. Previous shareholders were Temple Incorporated and Kurashiki Heavy Industries. (@Vri404 's company)

Harada is famous for it’s reliability, and for the size of the company. The company has 10% share in FaerGruber Commercial, to expand to foreign commercial markets, outside of Harada-Commercial, and 100% in Ditana, which produces and has Kei cars, small cars, and budget cars, especially for developing markets, which are sold as Harada’s in some places (think, a combination of Daihatsu, and modern day Datsun). Harada also owns Rakuda, a premium-luxury brand, HRT, which stands for Harada Racing and sports Team, Harada-Powersport, which produces ATVs, motorcycles, boats, and more, and Harada-Aircraft which produces aircraft and jet engines. Harada-MV produces military land vehicles based off normal Harada models, for both private militant and government usage.

Harada shows as Harada Motor Corporation (7233) on the Nikkei Index


Company

Key individuals: Izumo Harato (President) Sasori Yoichi (CEO)
Production output: 17,233,586 units
Revenue: ¥37,199,370 million
Profit: ¥1,937,350 million
Total assets: ¥8,229,739,106 million
Number of employees: 429,184*


Previous Titles

1956-1968: Harato Motors
1968-1996: Harada Motor Corporation
1996-2006: Harada-FG
2006-Present: Harada Motor Corporation


Divisions

Harada-Auto
Harada-Commercial
Harada-Powersport
Harada-Aircraft
Rakuda


Investments

Tanaka
FG GmbH
FGC
Ditana


Lore Coming Soon

Also, I’m open for more partnerships with companies and such!


Tanaka Heavy Industries (田中重工業) | Tanaka Motors | The Graham Bauer Company |
FG GmbH | FaerGruber Autos, Seydel, SFG, FGC, Faehrmann Motorwerk |
Car Company Directory
#2

I can be your personal lo… I mean design studio.


#3

@Aaron.W

TSR Automotive
#4

I think some of the car names sound a little to fancy for average cars. Also, I don’t understand the name changes?


#5

The name changes are like this
Harato Motors: Named after company creator
Harada Motor Corporation: Becomes a fully fledged large company, another expansion
Harada-FG: Bought out by FG
Harada Motor Corporation: No longer bought out by FG (fully)


#6

Watch out Auxuras :smirk: @Starfish94

New models will come out by 2020


#7

Hokuto Aria SR, some Jinhe SR models and now Harada S-R sports cars?


#9

I was referring to the fact that there are 3 different SR’s… may get a little confusing?


#12

New Releases at NAIS 2019


#13

Harada Lore Car Presention

So I’m not the best at making decisions, and I wanted to have a logical readable way to present the lore of my cars. This is just for the cars, not stuff like the beginning of Harada, the growth of the company, etc. I’ve narrowed it down to a couple options for presenting it, both of which I’d equally like!

Option 1: Each post contains multiple different cars from the same era; “In 1983, Harada made a slight facelift to the Aegis, due to … The Crest received a new generation, with a new engine for the 1984 model year … the Astral was delayed by a year, meaning it would begin production in 1985 rather than the planned 1984, since …”
This would come with a list of these posts in chronological order in the main post.

Option 2: Each post contains the history of one model; “The Crest started production in 1961, since the predecessor ended production 2 years prior, and Harada didn’t have a Midsize family vehicle … the 5th generation Crest had come out a year late, as the engine had issues …”
This option would also be more detailed than Option 1 when it comes to the cars themselves.

  • Option 1
  • Option 2

0 voters


#14

I would prefer the “one car per post” method - it simplifies things somewhat.