Tanashi Katsuro was always fascinated with cars at an early age, an obsession which continued throughout his life. He worked as a mechanic at the Art Shokai garage, where he tuned cars alongside his longtime friend Soichiro Honda, who later went out on his own to produce pistons for Toyota. Tanashi, on the other hand, inherited a small sum from his father who was a wealthy real estate mogul at the time he passed in the early 40s. With his new found wealth and a passion for cars, he opened up his own tuning shop while furthering his engineering studies at the same time. The shop was doing well but Tanashi needed more capital to start a serious motor company, so he got a loan from one of his dad’s old friend who was also very wealthy but wanted 10% of the profits. He then added his inheritance and together it made enough capital to start a small car company, KATSURO Motor Company, Ltd in 1946. The company then worked on a small commuter car over the next 6 years which would set the stage for future developments…
The front headlights you are using on the car are not accurate to 1955, they are more 2000s/2010s lights taken directly from the dodge Challenger.
1952 Katsuro Model A
The first car to roll off the Katsuro Production line. A pretty basic family car that was grossly under-powered with a 4 banger producing less than 50 hp and got 20 mpg. The pure steel construction meant it was also prone to rust in some climates, but was renowned for it’s affordability and reliability, and therefore sold relatively well.
All in all, not a bad start. Early in the 50s, post-war austerity was still a thing in some countries, and basic transportation for the masses would have been an ideal antidote.
That was the idea; to appeal to the masses as the country rebuilds after WW2. I think I could rework the intro of the company to highlight it’s involvement in producing arms during the war.
1956: A New Generation
Following the success of the Model A, the company was on a steady stream of income and Tanashi knew that he needed to continue to build on the new-found success. With the war now over and the country into a steady economic recovery, Tanashi decided to expand into the premium and utility Markets. This led to the development of the Model L, an entry level premium/luxury family car, and the Model X, a pickup truck, both using 2 brand new inline 6 engines that made 70 and 100hp respectively.
The model A was also given some minor improvements to overall design and engineering and became the company’s first official facelift.
1960: Expanding The Reach
The release of the Model L and X in 1954 cemented Katsuro as a recognized car manufacturer that could compete not only locally, but internationally. The brand’s reliability and overall value quickly became apparent, and people’s wallets agreed when the company saw huge sustained growth quarter after quarter. The Chairman decided it was time to invest in a US based high tech factory that had 3 new lines. each line was designated for 3 new upcoming models for 1960:
Be royalty with the All New KATSURO KING:
The model L was described by critics as a poor man’s luxury car. The chairman decided he was not having it, and directed his chief designer to create what essentially was a presidential limo. Powered by a 5.0l V12, the king stretches the possibilities of technological advancements in safety and luxury.
Pay respects to the KATSURO Princess:
An affordable intermediate contender that aims to bring balance to the royal family. Nothing is too much.
Specs: 74 hp Inline 6, 3 speed manual, trailing arm strut suspension setup.
Be Fierce with the All New Vatina GT-R:
2.0 inline 6, 150+ hp. A true contender in the sports segment based on the princess platform and features state of the art technology, built by a company that knows how to build performance engines.