January 4, 2011 - 2010 is now in the books. Let’s look back at one of Nassau’s best years in history.
The 2010 Fruinian Touring Car Championship saw our Tango have more success on the racetrack as we continue to improve our cars.
This year’s champion was Vic Rossini, making it 2 in a row in his Blake B2000. We had our best ever points finish since returning to the series.
3rd - Richard Evans - Kali Motorsports (4 victories)
4h - Davis Lester - Nassau Performance (2 victories)
7th - Amanda Mitchell - Nassau Performance
10th - Stamos Andres - Kali Motorsports
12th - Ty Jones - Smith-Jones Racing
17th - Jackie Hoffman - Smith-Jones Racing
2010 marked our best sales year ever, continuing the upward trend of the last 4 years. Our small cars are doing well enough to offset the losses of several key models at the end of the year.
We saw an increase in revenues up to nearly $30 billion and profits crossed the $4.7 billion mark. An inventory clearout at the end of the year did bring our prestige and reputation down a bit.
We were poised to have month over month sales gains for each month this year until inventory on the Overland dried up in the 4th quarter.
This is thanks in part to an economy that is now running off the charts. We’ve waited decades for this kind of economic boom and it’s finally here.
Now for the numbers. In 2010, Nassau sold 1,675,079 cars, improving on last years total by nearly 60k. We’ve cleared out all of our old inventory and are introducing 3 new model lines in 2011, so we’re hoping to keep the numbers rising.
1,077,278 - Gasmea (+2%) - Top Seller: 900 S
456,156 - Fruinia (+5%) - Top Seller: 900 S
141,645 - Archana (+12%) - Top Seller: Tango S
Our sales gains in Gasmea and Fruinia have begun to slow, though that has more to do with product availability than anything else. We also saw very big gains in Archana this year, where they can’t get enough of our Tango S.
After declining in 2009, sales of our 900 S subcompact jumped back up this year, making it the highest selling model year since its introduction in 2007. This year we sold 461,953 across the world.
Our Tango lineup had a phenomenal year as well. The 2010 5th generation model became our first car to record over 500k sales in a single year.
The Tango S came in with 260,101 units sold.
The higher trimmed Tango R hatchback was the only model in the compact lineup to see a decrease, as sales dropped to 170,514.
The performance model, the Tango NP saw a healthy sales increase, moving 75,550 units.
Total sales for the Tango line came in at 506,165.
The Raider’s second year back was a successful one as it posted the best sales year in the history of the nameplate.
The base Raider S ended 2010 with 46,187 units sold.
The powerful Raider NP moved 41,537 units this year, making total Raider sales 87,724.
The only Accolade model for 2010 was the Accolade Sport, as the Accolade Estate and Accolade Elite took the year off. Total sales were 20,226.
The final year of the Niko XR saw our roadster sell 2,629 units.
The Nassau truck division saw big gains in 2010 as each of our NT200 models increased in sales.
Our Nevada pickup posted a slight gain, up to 86,335 units.
The Nevada Sport SUV/pickup saw a large increase as it appears that SUVs are becoming more popular. We sold 40,356.
Our luxury SUV, the Provo also saw huge sales gains, nearly taking the crown for the NT200s for 2010. We sold 85,429.
In total, we sold 212,120 trucks this year.
The final year of the 3rd generation Overland was a good one, as it had its best year since its introduction in 2006. Total sales for the Overland line came in at 384,262.
Leading the way was the front wheel drive Overland S, which sold 165,426.
The top of the line Overland SL AWD broke the 100k barrier for the 2nd time, selling 105,810.
Our commercial Express sold 113,026.
461,953 - 900 S (+2%)
260,101 - Tango S (+14%)
170,514 - Tango R (-10%)
165,426 - Overland S (-4%)
113,026 - Express (+3%)
105,810 - Overland SL AWD (+7%)
86,335 - Nevada (+2%)
85,429 - Provo (+25%)
75,550 - Tango NP (+24%)
46,187 - Raider S (+16%)
41,537 - Raider NP (+6%)
40,356 - Nevada Sport (+65%)
20,226 - Accolade Sport (+38%)
2,629 - Niko XR (+17%)