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Nassau Motor Company - 2nd Gen 900 Revealed!


#261

January 4, 2011 - 2010 is now in the books. Let’s look back at one of Nassau’s best years in history.

Motorsports
The 2010 Fruinian Touring Car Championship saw our Tango have more success on the racetrack as we continue to improve our cars.

This year’s champion was Vic Rossini, making it 2 in a row in his Blake B2000. We had our best ever points finish since returning to the series.

Final Standings:
3rd - Richard Evans - Kali Motorsports (4 victories)
4h - Davis Lester - Nassau Performance (2 victories)
7th - Amanda Mitchell - Nassau Performance
10th - Stamos Andres - Kali Motorsports
12th - Ty Jones - Smith-Jones Racing
17th - Jackie Hoffman - Smith-Jones Racing

Sales Recap
2010 marked our best sales year ever, continuing the upward trend of the last 4 years. Our small cars are doing well enough to offset the losses of several key models at the end of the year.

2010%20YE1
2010%20YE2

We saw an increase in revenues up to nearly $30 billion and profits crossed the $4.7 billion mark. An inventory clearout at the end of the year did bring our prestige and reputation down a bit.

We were poised to have month over month sales gains for each month this year until inventory on the Overland dried up in the 4th quarter.

This is thanks in part to an economy that is now running off the charts. We’ve waited decades for this kind of economic boom and it’s finally here.

Now for the numbers. In 2010, Nassau sold 1,675,079 cars, improving on last years total by nearly 60k. We’ve cleared out all of our old inventory and are introducing 3 new model lines in 2011, so we’re hoping to keep the numbers rising.

1,077,278 - Gasmea (+2%) - Top Seller: 900 S
456,156 - Fruinia (+5%) - Top Seller: 900 S
141,645 - Archana (+12%) - Top Seller: Tango S

Our sales gains in Gasmea and Fruinia have begun to slow, though that has more to do with product availability than anything else. We also saw very big gains in Archana this year, where they can’t get enough of our Tango S.

After declining in 2009, sales of our 900 S subcompact jumped back up this year, making it the highest selling model year since its introduction in 2007. This year we sold 461,953 across the world.

Our Tango lineup had a phenomenal year as well. The 2010 5th generation model became our first car to record over 500k sales in a single year.

The Tango S came in with 260,101 units sold.

The higher trimmed Tango R hatchback was the only model in the compact lineup to see a decrease, as sales dropped to 170,514.

The performance model, the Tango NP saw a healthy sales increase, moving 75,550 units.

Total sales for the Tango line came in at 506,165.

The Raider’s second year back was a successful one as it posted the best sales year in the history of the nameplate.

The base Raider S ended 2010 with 46,187 units sold.

The powerful Raider NP moved 41,537 units this year, making total Raider sales 87,724.

The only Accolade model for 2010 was the Accolade Sport, as the Accolade Estate and Accolade Elite took the year off. Total sales were 20,226.

The final year of the Niko XR saw our roadster sell 2,629 units.

The Nassau truck division saw big gains in 2010 as each of our NT200 models increased in sales.

Our Nevada pickup posted a slight gain, up to 86,335 units.

The Nevada Sport SUV/pickup saw a large increase as it appears that SUVs are becoming more popular. We sold 40,356.

Our luxury SUV, the Provo also saw huge sales gains, nearly taking the crown for the NT200s for 2010. We sold 85,429.

In total, we sold 212,120 trucks this year.

The final year of the 3rd generation Overland was a good one, as it had its best year since its introduction in 2006. Total sales for the Overland line came in at 384,262.

Leading the way was the front wheel drive Overland S, which sold 165,426.

The top of the line Overland SL AWD broke the 100k barrier for the 2nd time, selling 105,810.

Our commercial Express sold 113,026.

Sales Breakdown
461,953 - 900 S (+2%)
260,101 - Tango S (+14%)
170,514 - Tango R (-10%)
165,426 - Overland S (-4%)
113,026 - Express (+3%)
105,810 - Overland SL AWD (+7%)
86,335 - Nevada (+2%)
85,429 - Provo (+25%)
75,550 - Tango NP (+24%)
46,187 - Raider S (+16%)
41,537 - Raider NP (+6%)
40,356 - Nevada Sport (+65%)
20,226 - Accolade Sport (+38%)
2,629 - Niko XR (+17%)


#262

January 4, 2011 - 2010 is now in the books. Let’s look back at one of Nassau’s best years in history.

Motorsports
The 2010 Fruinian Touring Car Championship saw our Tango have more success on the racetrack as we continue to improve our cars.

This year’s champion was Vic Rossini, making it 2 in a row in his Blake B2000. We had our best ever points finish since returning to the series.

Final Standings:
3rd - Richard Evans - Kali Motorsports (4 victories)
4h - Davis Lester - Nassau Performance (2 victories)
7th - Amanda Mitchell - Nassau Performance
10th - Stamos Andres - Kali Motorsports
12th - Ty Jones - Smith-Jones Racing
17th - Jackie Hoffman - Smith-Jones Racing

Sales Recap
2010 marked our best sales year ever, continuing the upward trend of the last 4 years. Our small cars are doing well enough to offset the losses of several key models at the end of the year.

2010%20YE1
2010%20YE2

We saw an increase in revenues up to nearly $30 billion and profits crossed the $4.7 billion mark. An inventory clearout at the end of the year did bring our prestige and reputation down a bit.

We were poised to have month over month sales gains for each month this year until inventory on the Overland dried up in the 4th quarter.

This is thanks in part to an economy that is now running off the charts. We’ve waited decades for this kind of economic boom and it’s finally here.

Now for the numbers. In 2010, Nassau sold 1,675,079 cars, improving on last years total by nearly 60k. We’ve cleared out all of our old inventory and are introducing 3 new model lines in 2011, so we’re hoping to keep the numbers rising.

1,077,278 - Gasmea (+2%) - Top Seller: 900 S
456,156 - Fruinia (+5%) - Top Seller: 900 S
141,645 - Archana (+12%) - Top Seller: Tango S

Our sales gains in Gasmea and Fruinia have begun to slow, though that has more to do with product availability than anything else. We also saw very big gains in Archana this year, where they can’t get enough of our Tango S.

After declining in 2009, sales of our 900 S subcompact jumped back up this year, making it the highest selling model year since its introduction in 2007. This year we sold 461,953 across the world.

Our Tango lineup had a phenomenal year as well. The 2010 5th generation model became our first car to record over 500k sales in a single year.

The Tango S came in with 260,101 units sold.

The higher trimmed Tango R hatchback was the only model in the compact lineup to see a decrease, as sales dropped to 170,514.

The performance model, the Tango NP saw a healthy sales increase, moving 75,550 units.

Total sales for the Tango line came in at 506,165.

The Raider’s second year back was a successful one as it posted the best sales year in the history of the nameplate.

The base Raider S ended 2010 with 46,187 units sold.

The powerful Raider NP moved 41,537 units this year, making total Raider sales 87,724.

The only Accolade model for 2010 was the Accolade Sport, as the Accolade Estate and Accolade Elite took the year off. Total sales were 20,226.

The final year of the Niko XR saw our roadster sell 2,629 units.

The Nassau truck division saw big gains in 2010 as each of our NT200 models increased in sales.

Our Nevada pickup posted a slight gain, up to 86,335 units.

The Nevada Sport SUV/pickup saw a large increase as it appears that SUVs are becoming more popular. We sold 40,356.

Our luxury SUV, the Provo also saw huge sales gains, nearly taking the crown for the NT200s for 2010. We sold 85,429.

In total, we sold 212,120 trucks this year.

The final year of the 3rd generation Overland was a good one, as it had its best year since its introduction in 2006. Total sales for the Overland line came in at 384,262.

Leading the way was the front wheel drive Overland S, which sold 165,426.

The top of the line Overland SL AWD broke the 100k barrier for the 2nd time, selling 105,810.

Our commercial Express sold 113,026.

Sales Breakdown
461,953 - 900 S (+2%)
260,101 - Tango S (+14%)
170,514 - Tango R (-10%)
165,426 - Overland S (-4%)
113,026 - Express (+3%)
105,810 - Overland SL AWD (+7%)
86,335 - Nevada (+2%)
85,429 - Provo (+25%)
75,550 - Tango NP (+24%)
46,187 - Raider S (+16%)
41,537 - Raider NP (+6%)
40,356 - Nevada Sport (+65%)
20,226 - Accolade Sport (+38%)
2,629 - Niko XR (+17%)


#263

February 21, 2011 - Welcome to the 2011 Fruinian Motor Show!

Since its introduction in 2007, the Nassau 900 S has taken the world by storm. In a short 4 years, we’ve sold nearly 1.8 million of our subcompacts across the world. Whether it’s fashionable for the big cities of Gasmea or frugal transport with a tiny footprint for the old cities of Fruinia, people have fallen in love with the 900 S. But, as the world around us changes, so must our cars.

Today we are here to unveil out new subcompact car. Say hello to the 2012 Nassau 900 SL!

900%20SL%20F
900%20SL%20R



The first thing you’ll notice about the new Nassau 900 SL is the styling. Our engineers have been hard at work crafting a sleek new look for the 900 SL and it shows. New front and rear treatments make the 900 SL stand out in a crowd. We’ve shaved 2 inches off the length of the car. That may not sound like much, but it could make all the difference when jockeying for a parking space. Like with many of our other models, we’ve made extensive use of aluminum in the body of the 900 SL, allowing us to cut the curb weight by nearly 20 pounds.

Inside, the interior has been restyled but still features comfortable cloth seats and a standard Nassau CD Sound System.

E09-4V2%20Engine
E09-4V2

Under the hood, we’ve made some revisions to our E09-4V engine. Our 0.9L 4 cylinder now produces 79hp and 62ft-lbs of torque. This allows for a slightly quicker 0-60 and quarter mile time. We’ve also managed to cut emissions by nearly a third and improve economy from 40 to 42.1mpg.

The new 2012 Nassau 900 SL will be the most advanced small car on the market. Pricing will be announced later this year and cars will begin hitting dealer lots next February.


#264

August 1, 2011 - Nassau has officially announced pricing for the 2012 Nassau 900 SL. The new model will start at $13,336.

October 18, 2011 - Nassau has announced the sale of the final 2011 900 S. Let’s take a look at the rebrand of our subcompact car.

900%20S%20F

The 2007-2011 Nassau 900 S made its debut in 2006 and was a complete re-think of our subcompact car division. The 900 S replaced the Nifty nameplate, which had been produced from 1983-1991 and again from 1998-2006. The Nifty had been a subcompact 4 seater and sold relatively well. However, in the early 2000s, a plan was developed to further distinguish our subcompact offering from our compact Tango lineup. The decision was made to move to a 2 seat setup. That also led to a name change, as we wanted consumers to see this as an all new vehicle.

The plan worked. The 2nd generation Nifty averaged around 102k sales per year. The new 900 S was a phenomenon and averaged over 410k. The low cost of the car spoke to those in Archana who simply needed transportation. The small size of the car spoke to those living in the cramped, old cities of Fruinia. And the interesting look, combined with the slightly above average performance for the segment spoke to those in Gasmea. The car was a worldwide hit.

Next February the second generation model, dubbed the 900 SL goes on sale.

Total Sales
2007: 414,474
2008: 457,525
2009: 453,863
2010: 461,953
2011: 265,729
Total: 2,053,544

November 21, 2011 - With the motorsports season wrapping up, let’s take a look at how Nassau performed in the Fruinian Touring Car Championship.

2011 was a year of improved consistency among our three teams, even with the loss of 2 of our drivers. This year we finished runner up to champion Greg Newman, who drove his Whitaker Avara to the title. Murmurs have begun that our teams have gotten all they can out of the current Tango NP and there isn’t much more improving they can do.

Final Standings
2nd - Richard Evans - Kali Motorsports (4 victories)
5th - Ron Simmons - Nassau Performance (1 victory)
6th - Amanda Mitchell - Nassau Performance (1 victory)
11th - Ty Jones - Smith-Jones Racing
12th - Jackie Hoffman - Smith-Jones Racing
14th - Daria Thompson - Kali Motorsports


#265

January 2, 2012 - 2011 is now in the books. Work continues at our Hamburg plant as we set to begin production of the 900 SL. While that goes on, let’s take a look back at 2011.

2012%20YE1
2012%20YE2

Gains across the board, as we again had our best year ever. Thanks to a thriving economy and new model introductions, we saw revenues of over $33 billion this year, with profits nearing the $5 billion mark.

The new models also led to a big increase in our reputation and prestige.

Just like last year, an inventory crunch at the end of the year derailed our sales a little bit. We also saw some mixed returns when we altered some of our prices mid year.

Meanwhile, the economic boom we’ve been experiencing seems to be cooling off.

In total, for 2011 we sold 1,726,000 cars. This again marks our best year ever and continues a streak of year over year growth that dates back to 2005. Our 5 best years have come in the last 5 years, increasing each year.

Sales in our biggest market, Gasmea, actually declined in 2011, but sales in the other two markets made up for it.

1,067,824 - Gasmea (-1%) - Top Seller: Tango R
505,973 - Fruinia (+11%) - Top Seller: 900 S
152,203 - Archana (+7%) - Top Seller: Tango S

For the first time in a very long time, each market had a different best selling model.

Sales of the first generation 900 S ended with a whimper, rather than a bang. This was due mainly to a lack of inventory at the end of the year. For 2011, we sold 265,729.

Our Tango lineup helped pick up the slack from the lack of available 900 S models. Across the model lineup, we sold 589,384, which is the most _Tango_s we’ve ever sold in a single year. The previous best was in 1996, when we sold 508,706.

Sales were led by the base Tango S, which sold 303,654 units.

The higher trimmed Tango R hatchback sold 218,557 units.

Finally, we sold 67,153 Tango NP hatchbacks, the only model with a decline.

The third year of our new Raider sports car saw sales declines from last year, selling a total of 79,226 units. While down from 2010, this is slightly above the 2009 numbers, which was the first model year of the new car.

The Raider S sold a total of 39,698.

In 2011, 39,528 people decided to take the plunge and purchase a Raider NP.

The introduction of the fourth generation Accolade went much better than expected. In fact, the sales total of 152,823 was the model’s best since 1991, the second year of the second generation. While sales were great, we’re getting feedback that the car is basically just a warmed over third generation, and the new model doesn’t distinguish itself enough.

The base model moved back to a sedan for 2011 and the Accolade SE sold 76,118 units.

This year, the Accolade NP took over for the Accolade Sport, which resulted in a sales increase up to 51,811 cars.

The Accolade Elite returned for 2011, selling 24,894 units.

Another new model for 2011 was our highly advanced Grand Pacific. Based on our Raider, but with a much more sophisticated suspension, interior, and styling; the new model sold 20,561 units.

The Grand Pacific Coupe was the volume leader, with 15,448 sales.

The all new Grand Pacific Convertible, the only drop top produced by Nassau, sold 5,113 units.

The Nassau Truck division saw a sales increase for 2011 as well. Our NT200 chassis sold a total of 225,465 this year, increasing on our record number from last year.

It was close, but the sales leader of the group was our dependable Nevada pickup. We sold 85,955, slightly down from 2010.

The big increase was seen by the Nevada Sport SUV/pickup. Our lower cost SUV option saw sales rise to 54,254.

Sales of our Provo luxury SUV were flat with last year, moving 85,256 trucks.

Our final new model introduction was our Overland van lineup. Sales increased from the final year of the third generation, up to 392,812.

The Overland S sold 134,875.

The all wheel drive, premium Overland SL saw a sales increase over the outgoing model, up to 120,883 units.

The big surprise was our Express commercial van, which sold 137,054 units to take the sales crown for our van lineup.

Sales Breakdown
303,654 - Tango S (+17%)
265,729 - 900 S (-42%)
218,557 - Tango R (+28%)
137,054 - Express (+21%)
134,875 - Overland S (-18%)
120,883 - Overland SL (+14%)
85,955 - Nevada (+/-0%)
85,256 - Provo (+/-0%)
76,118 - Accolade SE (NEW)
67,173 - Tango NP (-11%)
54,254 - Nevada Sport (+34%)
51,811 - Accolade NP (+156%)
39,698 - Raider S (-15%)
39,528 - Raider NP (-5%)
24,894 - Accolade Elite (NEW)
15,448 - Grand Pacific Coupe (NEW)
5,113 - Grand Pacific Convertible (NEW)