January 1, 1951 - Today is the day. Our brand new 1951 Nassau Tiger roadster hits the dealership floor. With a starting price of $8,471, the nimble two seater is nearly $400 more expensive than our next highest priced car. However, Donald and all of the executives at Nassau feel that the increased foot traffic and excitement about the car will offset anyone put off by the price. Marketing has released their ad campaign for the Tiger.
Tear up the Alps, no skis required!
The sales year also begins for the 1951 Nassau Metropolitan. All three models have seen steady increases in sales and due to the very high reliability of the vehicles, word is beginning to spread about Nassau.
Here are our final sales numbers for 1950.
All told, we sold 146k cars this year. When added to the previous year's early model run, sales numbers for the 1950 Nassau Metropolitan shake out as follows.
1950 Sedan: 138,994
1950 Coupe: 26,258
1950 Delivery: 49,923
Total Sold: 215,175
Over 200k cars! Each month Nassau is returning a larger and larger profit, much to the delight of Mr. Gaul.
We finished the year with the following inventory (which will be referred to as 1951 models for reporting purposes).
Sedan: 137 days
Coupe: 14 days
Delivery: 118 days
Here are the sales over the course of the year.
The sedan saw a slight downturn in December but still stayed above the 8,000 unit mark. The slight drop was more than made up for by the coupe, which saw sales increase by 50%.
Year over year total sales are shown below.
So finally, we've reached the end of another year. Let's take a look at the numbers.
Reputation continued to rise, based on our excellent engineering of the Metropolitan chassis. Prestige dropped again in 1950, but not as much due to an increase in Coupe sales. After taxes were paid, we show a profit of $3 million!
The head of market research has presented Mr. Gaul with his final 1950 report.
Awareness of Nassau is beginning to rise at a rapid pace. The introduction of the Tiger should help us expand into the sporting market.
Here is a breakdown of where our sales came from in December of 1950.
And here is the current market situation for Fruinia.
As you can see, it looks like this small recession is coming to an end. This bodes very well for the Metropolitan Coupe. Production may have to be adjusted to keep the car in stock as the money is beginning to flow. This also makes for a fantastic time to introduce our new roadster.
The final pages of the current state of the economy.
And so concludes 1950. With no new models currently on the horizon, we'll only be displaying our current cars at the 1951 Fruinian Auto Show. So we'll check back in at some point early in the year.