January 28, 1990 - We have sold the final 1989 Accolade SE sedan. Let's take a look back at our first generation premium sedan.
The Accolade SE debuted in 1983 for the 1984 model year. Replacing the aging, rear wheel drive Galleon, the front wheel drive Accolade SE went for the premium market, rather than being an all-encompassing car like its predecessor. Powered by the company's first ever V6 engine, the Accolade SE became a hit.
Sales were relatively good, even though the sedan was surprisingly outsold by the wagon version each year. Sales topped in 1986 when 44,516 were sold. The Accolade SE is being replaced this year by a second generation model.
Accolade SE Sales
January 5, 1991 - The first year of the new decade has come to a close. It was a big year for Nassau. With the release of the new Accolade, we've completed the revision cycle on all of our current models, minus the Nifty.
Speaking of the Nifty, we raised prices on our subcompact hatchback this year. The Nifty S was increased to $9,495 and the Nifty Deluxe increased to $10,748. This had an interesting affect, as sales declined in both Archana and Fruinia. Sales declined enough that for the first time since 1986 we had extra Deluxe models to export to Gasmea. And for the first time ever, the Nifty S was available at Gasmean dealerships.
Fruinian Touring Car Championship
The dominance of the Laguna NP continued for 1990 as Marcos Andres became the series' 2nd 4 time champion. Our car once again won more than half the races on the schedule.
FTCC Final Standings:
1st - Marcos Andres (Nassau Performance) - 4 victories
2nd - Anton Gustav (Trenton Performance) - 4 victories
5th - Bill Lindgren (Nassau Performance) - 2 victories
6th - Stan Specter (Segelson Motorsports) - 1 victory
8th - Fred Donaldson (Donaldson Racing) - 1 victory
9th - Jason Borden (Dover Motorsport)
10th - Daniel Matthias (Dover Motorsport)
12th - Ronnie James (Donaldson Racing)
13th - Greg Adams (Segelson Motorsports)
15th - Zack Dokken (Trenton Performance)
Revenues soared this year to over $10.5 billion. We've got a relatively new model lineup and people want our cars. Prestige increased over 4 points thanks to the new Accolade models, though our reputation has taken a bit of a hit as we still work out some small kinks in the new fuel injection systems.
The market correction has started to level out. Hopefully the economy maintains at this level, at least for a little while.
As you can see from our 5 year sales graph, we've broken the 70,000 cars sold per month barrier.
Nassau is flying high right now as 1990 saw us sell an incredible 829,080 cars. This is up nearly 75k over last year, which was our best year ever up to that point. As we continue to flesh out and expand our model lineup, we hope to eventually hit 1 million sales.
Sales were up big in Gasmea as they have become our primary market. Our engineering team now works with a "Gasmea First" policy. They have the biggest auto market in the world and that's why we'll cater to them. This made up for a small drop in Fruinian sales and a rather considerable drop in Archana.
431,264 - Gasmea (+28%) - Top Seller: Tango S
272,929 - Fruinia (-1%) - Top Seller: Tango S
124,431 - Archana (-13%) - Top Seller: Nifty Deluxe
As mentioned before, we increased the prices of the Nifty subcompacts. There were 2 main reasons behind this. The first is that these are aging models and we'd like to squeeze as much profit as possible from them before they're replaced. The second is that we have some expensive projects on the drawing boards and would like to have as much money in the bank as we can get. With the Nifty entering the Gasmean market, there were some interesting and unexpected changes to the distribution of our sales. Total sales for the subcompacts fell slightly to 143,989 units.
The Nifty S saw a big decline, down to 60,432 units sold.
The Nifty Deluxe saw sales rise as Gasmean consumers opted for it over the bare bones base model. We sold 83,557.
The Tango model line felt the squeeze from the Nifty being more widely available. Consumers who wanted something smaller than the Tango didn't have a choice from Nassau before. Now that they do, sales of our compact hatchback fell to 369,261 units.
The base Tango R actually saw sales rise to 132,586 cars.
The more well appointed Tango S took the brunt of the sales hit, falling to 236,675 units.
Sales of the Laguna sport compacts dropped as well. This is because of the release of the new Accolade mid size sedan. They're both playing around in the same market and the Accolade is newer, bigger, and in the case of the Sport, faster. The Laguna sold 72,443 units this year.
The base Laguna S still performed relatively well, selling 52,682 units.
The Laguna Turbo saw sales more than halved as it now competes against itself in a more powerful version and a much more powerful sedan. We sold 13,252.
The Laguna NP saw a big drop as well, but we never intended for this to be a mass market car anyway. We sold 6,509.
The Bandito is picking up steam as awareness in the offroad and utility markets begins to rise. This year we sold 63,363 of our compact SUV/pickup.
The Bandito Pickup saw the biggest increase as it is now nearly overtaking the SUV in total sales. We sold 30,858.
The Bandito S SUV had a slight increase, up to 32,505 units.
The Accolade is where the money was at for 1990. While the first generation had its top sales year in 1986 with 108,797 cars sold; the first year of the second generation blew it away. We sold 179,568 Accolades this year.
We start off with the Accolade SE sedan, which sold 58,607 units.
The Accolade Estate was the sales leader of the group, coming in at 77,800 units.
The new Accolade Sport, which like the Laguna NP isn't intended to be a mass market vehicle, sold 19,825 units.
Finally, the luxury Accolade Elite model did better than expected, coming in with 23,336 sales.
236,675 - Tango S (-12%)
132,586 - Tango R (+3%)
83,557 - Nifty Deluxe (+6%)
77,800 - Accolade Estate (+166%)
60,432 - Nifty S (-12%)
58,607 - Accolade SE (+237%)
52,682 - Laguna S (-23%)
32,505 - Bandito S (+5%)
30,858 - Bandito Pickup (+33%)
23,336 - Accolade Elite (NEW)
19,825 - Accolade Sport (NEW)
13,252 - Laguna Turbo (-54%)
6,509 - Laguna NP (-41%)
Now the bad news. Because of the popularity of our more inefficient mid size sedan, our CAFE average fell to 23.74mpg, well below the 25mpg mandate for 1990. We've been fined $20 million.
We have learned about the new CAFE mandates for 1990. Because model cycles are taking longer and longer as cars become more complex, the government has decided on a new set of mandates for the 90s.
Rather than have a benchmark to hit every 2 years, we will need to hit a 30mpg average for the year 2000. This gives automakers more time to plan and develop future products.
That's all for now. We'll see you in February at the Fruinian International Motor Show.