January 6, 1997 - 1996, the 50th anniversary of the founding of the Nassau Motor Company, has come to an end. The company will officially celebrating 50 years for the 2000 model year as our first car, the Metropolitan was a 1950 model.
With our recent expansion into new markets and the glowing reviews of our new models helping sales, we earned $16.7 billion in revenues this year, taking home $2.4 billion in profits.
Also, we finally did it! Nassau’s drive to 1 million sales has reached its conclusion in 1996. 1996 saw 1,116,181 Nassau cars leave dealership lots. Over the past 5 years, we’ve seen almost unprecedented growth.
It’s taken 48 years of sales, but we’ve finally hit 1 million sales.
This is all happening as the economy is in a big upswing. Things are looking good all around.
Now for the sales breakdowns.
As stated, in 1996 we sold 1,116,181 cars. This was 130k more than 1995. This was our second largest increase in sales in 1 year in our company’s history. Only the jump from 1970 to 1971 (139k) was bigger.
697,442 - Gasmea (+17%) - Top Seller: Tango R
273,351 - Fruinia (+6%) - Top Seller: Tango R
145,388 - Archana (+9%) - Top Seller: Tango R
We were lead by another big year in Gasmea. This year we had a growth of 17%. Our new NT100 chassis (the Redwood and Provo XL) did very well in its debut year.
The Tango lineup had its best year ever in 1996. Sales surpassed the 1994 total and reached 508,706 units.
Sales of the base Tango S actually fell slightly, down to 112,598 units. An improving economy means that more people are choosing the higher optioned models.
The Tango SE saw flat sales, coming in at 113,976 this year.
The 1996 Tango R became our second best selling model ever, moving 265,610 units. It is second only to the 1989 Tango S, which sold 270,059.
The Tango XF coupe saw sales remain steady at 16,522 units.
The Hornet model line continues to be popular as sales increased for the 2nd year of the car. Total sales came in at 91,567.
The base Hornet S sold 41,438.
The Hornet XF sold 50,129.
Sales of the Accolade have begun to taper off. This was the 7th year of the model run and the car’s starting to get a little long in the tooth. When you consider that the base engineering of the sedan dates back to its introduction in 1984, that makes it much more obvious that we need a replacement. Our engineers are currently working on it. We sold 94,968 _Accolade_s this year.
Sales of the Accolade SE sedan have fallen to a fraction of what they once were. We sold just 18,725 this year.
It was the same story with the Accolade Estate, however it is still the best selling model in the lineup. We sold 27,223.
The performance oriented Accolade Sport saw a slight sales drop as well, down to 21,991 units.
Interestingly, with the economy on the rise, the Accolade Elite saw its sales increase this year. We sold 27,029, which was its best year ever.
Our high tech Stria sports car had a good second year, selling 8,517 units.
Sales of the Stria S coupe came in at 2,774 units.
The Stria C convertible led sales again this year, moving 5,743 units.
The Overland minivan continues to be a huge sales success. Sales rose across all three models, with a total of 291,676 units sold.
The smaller Overland S sold 144,506 units.
The larger, front wheel drive, more luxurious Overland XL sold a total of 59,868.
The top trim, all wheel drive Overland XL AWD sold 87,302.
In its final year, the Bandito lineup sold a total of 34,197 units.
The Bandito Pickup came in with 15,400 sales.
The Bandito S sold 18,797.
Our new entry into the utility/offroad market, the NT100 chassis, sold a total of 86,450 units.
The Redwood pickup truck sold 27,786 units. We’re hoping that the awareness of Nassau that the Bandito brought in the offroad market will translate to the new models in the future.
The premium Provo XL sold a total of 58,664 units, which was more than expected.
265,610 - Tango R (+4%)
144,506 - Overland S (+17%)
113,976 - Tango SE (-)
112,598 - Tango S (-1%)
87,302 - Overland XL AWD (+14%)
59,868 - Overland XL (+26%)
58,664 - Provo XL (NEW)
50,129 - Hornet XF (+5%)
41,438 - Hornet S (+10%)
27,786 - Redwood (NEW)
27,223 - Accolade Estate (-7%)
27,029 - Accolade Elite (+10%)
21,991 - Accolade Sport (-4%)
18,797 - Bandito S (-26%)
18,725 - Accolade SE (-4%)
16,522 - Tango XF (+2%)
15,400 - Bandito Pickup (-41%)
5,743 - Stria C (+37%)
2,774 - Stria S (+44%)