January 3, 1984 - Another year is in the books for Nassau. 1983 saw our new subcompact Nifty hatchbacks go on sale. As we prepare for sales of two new model lines to begin, the Laguna and the Accolade, let's take a look back.
Even after paying a $10 million fine for not meeting CAFE standards in 1982, we raked in a profit of over $600 million on $6 billion in revenue. With our entire lineup going front wheel drive after 1984, we should have no problem hitting the 1986 mark of 22mpg.
After a brief boom around the turn of the decade, economic indicators are back down to around 1979 levels.
At Nassau, we're not too concerned with the continuously poor economy. Our expansion into new markets and market segments is more than making up for the lost sales. We've now hit 7 years in a row of year over year increases.
1983 saw us break the 600k sales mark for the first time, as we sold 658,134 cars worldwide.
288,615 - Gasmea (-5%)
277,439 - Fruinia (+24%)
92,090 - Archana (+67%)
As you can see, sales of our new subcompact Nifty caused an explosion of sales in Archana and Fruinia. Even after a 10% price increase, very few of the hatchbacks are making it to Gasmea. With our Slotylv factory at capacity, we simply cannot produce enough. Total sales this year were 145,397.
Our new entry level Nifty S totaled 69,989 sales in its first year.
The slightly more upmarket Nifty Deluxe did even better, selling 75,408 units.
We were slightly worried that the more technologically advanced, smaller, and newer Nifty would steal sales from the Tango line, but sales of our aging compact hatchback held steady for 1983. This year we sold a total of 407,071 compacts.
The Tango 5R dropped slightly to 240,095 units sold.
The Tango 5S saw a slight sales drop also, falling to 160,175 units. It is worth noting, that these cars have the Gasmean market all to themselves in our lineup as the Nifty sells out before we can ship any across the ocean.
The Tango Turismo netted 6,801 sales in its final year on the market. The base model Laguna Coupe will fill this market next year.
As production of the Raider winds down, so do sales. This year saw a sales drop to 43,301 between both models. 1983 was the final year for the Raider S, but the Raider XF will have a shortened 1984 model year run.
The Raider S sold 17,918 units in its final year.
Sales of the Raider XF fell as well, as increased competition and an aging chassis are taking their toll. We sold 25,383 for 1983. 1984 will be the car's final model year.
The Galleon is on the way out as well, and just in time. Sales tanked quite a bit this year. We sold just 62,365 cars this year, compared with over 100k in 1982.
The Galleon S sold 31,895 cars in its final year.
1983 was also the final model year for the Galleon SE, though a few hundred still remain on dealer lots. They should be sold out by the end of the month. Sales of our premium large sedan were disappointing, as we sold just 17,337 units.
The Galleon Grand Coupe's day in the sun appears to be nearing an end as well. Though, this model will stick around for 1984 as our only full-size coupe. The 1983 model sold just 13,133 units.
240,095 - Tango 5R (-1%)
160,175 - Tango 5S (-3%)
75,408 - Nifty Deluxe (NEW)
69,989 - Nifty S (NEW)
31,895 - Galleon S (-33%)
25,383 - Raider XF (-29%)
17,918 - Raider S (-37%)
17,337 - Galleon SE (-44%)
13,133 - Galleon Grand Coupe (-44%)
6,801 - Tango Turismo (-23%)
We look forward to 1984, as it will be the final model year for our 2 rear wheel drive coupes and both of our new model lines will go on sale.