January 3, 2005 - What a year it was in 2004. We had a new car to draw customers into showrooms with the Niko XR. While sales of that model were about what we expected, sales of our other models were a bit surprising, considering pretty much everything we produce is running on an outdated chassis.
This year, our reputation took a significant hit and we’re not really sure why. Our current portfolio is the most reliable we’ve ever had. Perhaps the age of our vehicles has begun to show. With our new model, and some changes in the distribution of our sales, our prestige rose.
This year, revenues topped $16 billion. With costs remaining stable, we took in a profit of over $2 billion.
Sales this year were fantastic! We rose pretty steadily each month until the normal drop off in December.
And here’s the reason. We had a huge economic boom this year. After the small, but significant jump in the economy last year, we had a boom in 2004. Our financial wizards have a few takeaways from this.
On one hand, sales would have been much higher if we had newer products in showrooms. New products are coming, but they aren’t ready yet. However, this was good for our bottom line, as we did see an increase in sales. These sales increases were on products that have long since been paid for, so pretty much all of our sales are profit at this point.
We’re hoping this boom lasts long enough for our new products to arrive, but this could just be a short bubble and it could be ready to burst at any moment.
And now for our 2004 sales numbers. This year, we sold 898,343 cars, up 68k from last year. This ends a 5 year streak of sales drops and puts us in good position for the future. Engineering is nearly complete on several new models that we’ll be debuting over the next 4 years, so if we can keep customers coming into showrooms and keep product moving out the door, we’ll be able to hold on until then.
613,436 - Gasmea (+8%) - Top Seller: Overland S
228,792 - Fruinia (+7%) - Top Seller: Nifty S
56,115 - Archana (+20%) - Top Seller: Tango R
Sales were up pretty similarly in our two biggest markets, Gasmea and Fruinia. In Gasmea, the Overland S continues to be our top seller. In Fruinia, despite an economic boom, our best seller is our cheapest model, the Nifty S. Archana saw a huge sales jump led by huge increases from the Tango R, the Accolade Estate, and our minivans.
Sales of our Nifty S subcompact remained flat this year, coming in at 102,067 units, down 240 cars from 2003.
The Tango lineup, now seven years deep into its fourth generation, saw sales fall to 224,616 units. To put that into perspective, the 1998 Tango R, which was the first model year of this generation, sold 227,730 units. The Tango is becoming an also-ran in a crowded compact market.
The Tango S sedan contributed 67,601 sales to the total.
The volume Tango R wagon model came in at 143,133 units sold.
Sales of the Tango XF coupe continue to slow to a trickle, but we did manage to sell 13,882 this year.
With the economy in a boom, people now have more money to spend on less practical cars. This helped sales of our Hornet sport coupe lineup. Sales were up ever so slightly this year to 54,739 units total.
The base Hornet S actually suffered a sales drop, down to 17,925 units.
This was made up for by an increase in sales for the more premium Hornet XF. We sold 36,814 this year.
The biggest surprise for us in 2004 was the sales jump experienced by our Accolade mid size lineup. After debuting the third generation in 2000, the car has languished in the market. Sales have been down significantly compared to the second generation model. Reasons for this vary, from the lack of an entry level sedan, to an overly complex engine, etc. Sales this year rose to 111,398, crossing the 100k mark for the first time since 1997.
The Accolade Estate saw a pretty big increase, especially in Archana. In a market where we normally struggle to sell 500 cars, we sold nearly 1,500. Combined with other markets, we sold 36,026 wagons this year.
The only model of the lineup that didn’t see an increase this year was the Accolade Sport. Our performance sedan had a slight drop to 43,213 units sold.
The biggest increase, which makes sense in a booming economy was the luxury model, the Accolade Elite. Sales increased to 32,159 this year, the best ever for the model.
We expected around 10k sales for our new sports car, the Niko XR and came up just short. We sold 9,594. Once word of mouth gets out, we expect sales to rise.
The final Stria C sports cars have been cleared out of inventory. The last 11 2003 models sold this year, all in Fruinia.
Our NT150 truck lineup had a sales drop this year down to 111,564 units total.
The Nevada pickup brought in 33,426 sales.
The Nevada Sport pickup/SUV saw a slight drop from its peak last year, selling 43,190 units.
The Provo XL luxury SUV saw a bit of a drop, down to 34,948 units.
We had big increases across the board for our minivans. Even though our competition has moved up to larger models, our small van managed to bring in 284,354 sales.
This was led by the Overland S, our smallest van, which sold 145,391 units to become our best selling vehicle in 2004.
The larger Overland XL held its own with 74,161 sales.
Finally, the flagship Overland XL AWD had its best year since 2000, when the current model debuted. We sold 64,802.
145,391 - Overland S (+27%)
143,133 - Tango R (-4%)
102,067 - Nifty S (-%)
74,161 - Overland XL (+18%)
67,601 - Tango S (-11%)
64,802 - Overland XL AWD (+55%)
43,213 - Accolade Sport (-4%)
43,190 - Nevada Sport (-3%)
36,814 - Hornet XF (+2%)
36,026 - Accolade Estate (+25%)
34,948 - Provo XL (-2%)
33,426 - Nevada (-6%)
32,159 - Accolade Elite (+44%)
17,925 - Hornet S (-3%)
13,882 - Tango XF (-18%)
9,594 - Niko XR (NEW)
11 - Stria C (2003 model)