Ursula AG Official Press Event @ NAIAS 2019
DETROIT - Ursula AG has officially held it’s first press event today, and officially announced the all-new Ursula F7 F-segment sedan. The F7 is Ursula’s first production full-size luxury sedan, and the first new sedan since 1980. With an all-new design, the most advanced engines, the latest technology and the best-in-class interior, the F7 will change your mind about luxury sedans, and will be changing history once and for all. The car will be starting production this fall, and sales (in Europe, North America, Australia, Japan, China) will commence this winter.
Highlights:
The Ursula F7 full-size luxury sedan. Perfection achieved.
Press Release
With more than 10 years of research, development, and testing, Ursula finally released the all new F7, Ursula’s first production F-segment sedan ever. The F7 utilizes Ursula’s best technology, safety, luxury and driving dynamics, giving Ursula’s qualities to the driver and the passenger at the same time.
Key features
The F7 utilizes Ursula’s “Fluent” design language, and the design language redefines the car itself. It’s fluid lines, stylized front and rear, and a new look defines Ursula’s next generation of motoring.
Built with the advanced Ursula Advanced Modular Platform (UAMP), the F7’s light AHS steel chassis is paired with aluminum, Kevlar and carbon fiber parts to make the car 30% rigid compared to it’s competitors.
The F7 is available in 3 powerful, highly-efficient petrol engines, a 3.5L V6 turbo, a 4.5L V8 turbo, or the all-new 5.5L V10 turbo, which is specially designed for the F7. Petrol is not your kind? The F7 eMotion is available with an 85 kWh dual electric motor, and it has an EPA-certified 430 km range. Want the power of both petrol and electric? The F7 650Te is powered by the same 3.5L V6 found on the 600T, but adds an electric motor to generate the front wheels, giving a 40 km range and a total output of 400 hp/690 Nm.
With the Ursula WaveDrive active comfort suspension, driving can’t be the same anymore. The WaveDrive suspension is specially tuned for the best driving experience, making your daily drive to a whole new level of comfort, safety and performance.
Ursula’s Smart Drive Assist, the evolution of Auto Drive Assist, is the world’s most advanced automated driving system ever. This technology can let the F7 use the world’s first level 4 automation system, which lets the car automatically react to most roads. (Coming in 2020, optional)
The interior is specially tuned for comfort in mind. Experience the best with high-end leather seats, touch display HUD with 4K display panels, perfume-scented air conditioner, 28-speaker high-definition speakers, 48-volt electrical system, panorama roof and for the first time in an Ursula, Ursula Guide voice assistant that can help you find destinations, change radio stations, make reminders and entertain in-car, all by speaking to it.
Also first in class, you won’t need a key (we still give you one because we still care about you), as the F7 now equips with Phone Connect Plus, you just use your phone (with NFC supported), and the car will automatically start. Scared of your car being stolen because of this? Don’t worry, the car has an unique lock code, so only you can access the car, without any worries.
Safety is always our priority. The F7 comes with DriveSafe Plus technology, allows the car to automatically tune the car in any conditions for maximum safety. Also for the first time, the F7 now has optional external airbags (standard for the 800T model), that means in an event of an crash, the external airbags provide a layer of safety for the occupants in-car.
The F7 is only be produced in Ursula’s most advanced factory, located in Bremen, the home of Ursula. All cars is built to precision, and carfeully inspected to ensure the cars have exceeded Ursula’s high quality standards. Human workers are also used alongside robots, to achieve the build quality Ursula have attained.
Specs (Currently released models)
- F7 800T - 5.5 V10 T (524 hp/827 Nm)
- F7 700T - 4.5 V8 T (450 hp/719 Nm)
- F7 650Te - 3.5 V6 T + 20 kWh electric motor (400 hp/690 Nm)
- F7 600T - 3.5 V6 T (343 hp/527 Nm)
- F7 eMotion - 85 kWh dual electric motor (430 km EPA range)
The car will be shown to public from January 16th to January 27th. Post-show coverage will be commenced at that time.
The next press release will cover some other new car releases and information, and will be held in 12th Jan at 9 AM EST.