1990s
As of December 31, 1990 - the official last day of the 1980s - Olympus Motor Group had long outlasted all the other independent auto manufacturers, while at the same time, maintaining a commitment to its customers, as well as its employees. The company evolved in all of its departments: Pegasus - at one time, merely a budget friendly, folksy brand - had developed into a cost-value sales leader. Star continued to cater to the mass market, which by this time was quite diverse. Pantheon - envisioned as a performance brand - was essentially two companies: The hyper/super Challenger XS, and the sporty coupes and sedans marketed towards everyone else. Giusseppe proliferated, along with Olympus across all of western Europe, while ATI proliferated all across Eastern Europe and the Middle East, and Nagoya across Asia, Africa, and Oceana.
Olympus on the other hand, while evolving, maintained its same stated goal and focus: High tech, high end luxury vehicles. Olympus strives with every release to be better than other vehicles in their class. Most of Olympus’s evolution came from within; technical aspects such as fuel efficiency, comfort, safety, and best of all, gadgetry.
The first cell phone equipped Olympus models started appearing in 1984, but were often limited to Elite trim models. In 1991, all models were now equipped with cell phone antennas, dialing screens in the dash console, and hands-free speaker phone. This was on top of other niceties, such as passenger air-bags, quad-zone climate control, and CD players.
This Olympus Virgo was originally released in 1993, pictured here as a 1994 model.
Originally dropping in 1992, the all new Capricorn was still the only Olympus model available in Coupe, Sedan, or Estate model (even though the Estate seems to be missing its mirrors. Surely, a result of an accident on the way to the photographer’s studio)