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Ursula AG - Passion for Perfection (Deprecated)




Ursula AG is a German car manufacturer, known for it’s premium/luxury cars and also, the occasional high-end sports luxury GTs. The company’s headquarters was located in Bremen, Germany.


In 1954, engineers Peter Jung and Otto Schmidt founded the company in Bremen. Originally making farming and industrial machinery, Ursula AG only started making automobiles in the year 1963. Their first car, the F5 sedan, was one of the best executive sedans of it’s time, and because of the cheap price, luxurious interior and great dependability, it have became a massive seller to Ursula. Today, Ursula AG is one of Germany’s most prominent luxury car automakers, serving everywhere around the world and sales were topping in the millions every year.
See wiki for more info

Current models:

F3 (compact executive sedan) (1980 - present)
F5 (executive sedan) (1963 - present)
FX3 (compact executive SUV) (2000 - present)
FX5 (executive SUV) (2000 - present)
X5 (luxury pickup truck) (2010 - present)
G1 (compact sports car) (1991 - present)
G3 (sports car) (1995 - present)
H5 (luxury MPV) (2012 - present)
X1 (GT) (2018 - present)

Past models:

M3 (sports car) (1968 - 1970)
A1 (compact car) (1979 - 1999)
M1 (sports car) (1980 - 1989)
R1 (GT) (1990 - 2000)
FX (GT) (2003 - 2009)
H3 (compact luxury MPV) (2010 - 2017)
A0 (kei car, Japan-exclusive) (2010 - 2011)
E1 (electric car) (2013 - 2017)

Upcoming Models

F7 (full-size luxury sedan) (2020)


Martin-Wagner Auto GmbH - The Pursuit of Joy (Deprecated)
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The F5 sedan (1964 - present)

7th gen (B230, 2018 - present)

(Yeah, you might have seen this car on this Reddit post. Yeah, that’s my post, but I changed the brand since FMW is a bit…copied.)

The F5 sedan is Ursula’s core product. Since it’s inception in 1963, the executive sedan is known for it’s luxury, sportiness, reliability and safety. Currently Ursula sold over 10 million units of this fine sedan, and it was praised by those who drove it.

Today, we’re only showing the latest gen, also known as the B230 generation, which was launched in 2017 to replace the outgoing generation in Frankfurt Auto Show.

The current F5 was launched in Frankfurt Auto Show in 2017, as the outgoing generation (2009 - 2018) is already long in the tooth. The new car features much more tech than before, and also, thanks to it’s unique technology such as Auto Drive Assist (much like Mercedes Benz’s Drive Pilot), and also the first time, a hybrid version is also announced (we talk about it later).

Using the the next-gen Ursula Advanced Modular Platform (UAMP), the F5 is now more roomy and more lighter than the older model. Dual-clutch gearbox is now standard on all cars, although on some markets the traditional automatic is also available. All core models, and the 550S/600W models are available in sedan and estate form (coupe model coming in 2019).

Available models:

Model Guide

T = turbocharged, sedan
TE = turbocharged, wagon
S = base sport model
RS = intermediate sport model
RS-R = flagship sport model
W = base luxury model
WX = flagship luxury model

Core models

  • 200T/200TE (2.0 L4 turbo, 144KW)
  • 250T/250TE (2.0 L4 turbo, 167KW)
  • 300T/300TE (2.0 L4 turbo, 194KW)
  • 400T/400TE (3.5 V6 turbo, 238KW)
  • 500T/500TE (3.5 V6 turbo, 304KW)

Performance models

  • 550S/550SE (3.5 V6 turbo, 335KW)
  • 600RS (4.3 V8 turbo, 413KW)
  • 700RS-R (5.7 V10 turbo, 473KW)

Luxury models

  • 600W/600WE (4.5 N/A V8, 263KW)
  • 700WX (6.0 N/A V12, 394KW)

Note: model shown is the base F5 200T.


The R1 Grand Tourer (1990 - 2000)

Ursula AG released the revolutionary R1 grand tourer in the Geneva Auto Show in 1990, as their first GT car ever produced. The car started selling in Europe in 1990, before coming to North America, Australia and Japan in 1992.

The car is revolutionary at it’s time. It’s the world’s first production car that has a carbon fiber monocoque chassis, and it also has Ursula’s first V10, the VT 44-10 4.4 liter naturally-aspirated DOHC V10. Generating 425 hp, the engine is no slouch either, slaying supercars of it’s time.

Thanks to it’s carbon fiber chassis and fiberglass build, the car weighs significantly lighter than it’s rivals, even equipped with Ursula’s most luxurious interior and most advanced safety and of that time. Because of this, the Ursula R1 is faster, more agile and more luxurious than it’s competitors. Despite equipped with a hefty pricetag the car won numerous Car of The Year awards, and the R1 gained iconic status since then.

(V10 S)

In 1993, an update, the V10 S is released. The engine now equips with a much hefty 460 hp, the suspension is improved, and it’s now equipped with more luxury, and a CD drive instead of a cassette that is offered on the original car.

The new updates gave this all-wheel drive GT a boost. Top speed is still limited to 300 km/h, but getting from 0 to 100 km/h is a brisk 3.9 seconds, a massive improvement compared to the original’s 4.6 seconds time.

(V10 RS)

But Ursula AG doesn’t really want to stop improving the car yet. After 4 years, the updated version of the GT is released as the V10 RS with an updated front and rear end to match more modern competitors. This time, the V10 now outputs 500 hp, propels the car to 320 km/h with a 0-100 time of 3.7 seconds.

But’s what more impressive is, the R1 is now equipped with an active sport suspension, that Ursula claims that the new suspension can help with the handling of the car. It’s now much better to drive, despite being more heavier than the predecessors.

(V12 prototype)

Sadly, the innovative luxury GT has finally came to an end in 2000, with only 4,280 units have ever produced. Prior to that, a V12 variant equipped with a 6-liter V12 was actually planned for release in 1999, but due to financial reasons Ursula decided not to release it. If released, the car would actually be a lot faster than the V10 RS, with reports claimed that it’s capable of a 3.2 seconds 0-100 km/h acceleration and a top speed of 340 km/h.

(Race model)

Not only that, a race variant is also planned for a 1998 debut, with a turbocharged V10 generating 640 hp, alongside it’s road-legal version of the race machine, the 552 hp V10 GT-C, but ultimately none has ever came to fruition. However, Ursula have made 2 V10 GT-C’s in 2000 and sold them. One is now missing since 2005 due to unknown reasons, but the other one is still residing in Ursula’s Bremen HQ.

(V10 GT-C)

(sorry for the V16, there’s no electric engine in Automation so I made a V16 to substitute it. XD)

But not all hopes are lost. In Detroit Auto Show last year (2017), Ursula launched the R1 concept car as a preview to their upcoming “Fluent” design language. Unlike the V10-equipped original, the R1 concept is equipped with 4 electric motors in AWD layout, generating a hefty 1080 hp and claimed a 390-km electric range.

Much to a surprise, Ursula actually confirmed a production version is coming in 2020, but it will be an electric powered luxury GT. But still, everyone has high hopes to this fabulous, innovative grand tourer that became everyone’s poster car in the 90’s, will return someday.


Ursula AG wishes everyone a wonderful Christmas and a happy New Year!
(and yes, it’s the Ursula X1 GT, and more details about it will be revealed later)


Before I start another topic about other models of Ursula, I want to talk about some other models of the F5 sedan.

F5 700RS-R: Performance Upgraded.

The flagship performance model of the F5, the Ursula F5 700RS-R is equipped with a twin turbo 5.8L V10 engine generating 634 hp and a massive 938Nm of torque, powering the 2200+ kg AWD behemoth from standstill to 100 km/h in just 3.2 seconds. And it’s more agile than ever, thanks to better springs and electric LSD, which was installed on this car as standard…

The F5 700RS-R also has Ursula RS active sport suspension, so the car can drive stably even while driving at 300 km/h. Vented brakes are still standard, but carbon ceramic brakes are available as optional kit, but then both still get supreme stopping power.

F5 700WX: No Limits for Luxury.

Ursula’s most luxurious F5 ever, the Ursula F5 700WX have the most technology that can even make full size luxobarges like the S-Class to shame. Even it’s 6.0 V12 isn’t really the main star of the game, but it’s really powerful and quiet just as intended.

Inside you’ll find the finest interior ever seen on an executive car. Nappa leather seats, 21 speaker 3D sound system, high-end climate control with air freshener system, and more. It has the best safety system ever seen on a car like that, with 24 airbags and Ursula’s Auto Drive Assist Deluxe, and also an automated driving system for times you don’t want to drive.


About that name: I don’t know if it’s a reference to Ursula Andress, but she would have been right at home riding in many of your cars.


The X1 Grand Tourer (2018 - ): Seriously Joking.

Sometimes, good things may come in surprise. And this is true if you meant about the Ursula AG’s latest GT, the X1. The car was first released in Tokyo Auto Show in 2017, as a concept. It’s launch was a bit “controversial”, with major auto publications and ordinary drivers often joke about the car’s weirdness.

So, how weird is the car, actually? Two things. Firstly, it’s an FWD GT with an inline 4. Nobody would think about of such idea, let alone Ursula, one of Germany’s largest automakers. Even weirder than that, nobody would think about the second reason — the production model is actually coming, and it’s on 1st April 2018. And apparently nobody is really believing Ursula for that.

Fast forward to 1st April 2018. Many large companies launched some weird jokes to promote how good their fake products is celebrate the festival about tricking people. Suddenly, Ursula actually released the car to the public. People were shocked. Nobody came to expect this will happen. Every auto journalist posted news about it’s sudden appearance. People on the internet posted memes about that car. And that’s how the Ursula X1 was released.

While the exterior looks like your typical GT/supercar, but the under the hood lies a 2.0 turbocharged L4, straight from the lower-level F3 and F5 sedans. But unlike the F3/F5, the turbocharged four produces exactly 409 hp and 418 Nm. Which is 200+ hp more than a base model F5, and making it the most powerful FWD car to date.
The front wheels propel the car from 0-60 in 4.7 seconds, and a top speed of 310 km/h. Yes, a four-pot with a top speed that can match a Continental GT. A seven-speed DCT helps the car to react faster in roads.

Inside the car, you’ll find all the best kit Ursula can offer. A high-end HUD, paired with an hand-made interior. Even with those kit the car weighs only 1436 kg, Thanks to it’s aluminum semi-space frame, and fiberglass panels. And because of it’s weight the car have the best in class fuel economy, achieving 11.5L/100km, while it’s competitors can only manage 14 at best.
And for those who actually have interest for owning this quirky GT, it’s costs more than $180K, and Ursula only plans to make 30 of it. Be quick, anyway.

Although it’s not as iconic as the R1, the X1 GT still has a place of it’s own, and also still has the Ursula’s spirit in it’s shell, to be the most innovative GTs ever made.


No, not at all, it’s just a name I randomly think of.


F7 Prologue Concept (2006)

It was originally intended to move the world like a storm.
It was originally designed to shock the world with style.
It was originally destined to change the world like a revolution.
But then came the recession, ruined everything they planned.
And to save the company, they decided to abandon it.
A big plan, with big ambitions,
In the end all has instead become a distant memory of a glorious past.
F12, 2018, just wrote this for no reason

In 2006, Ursula launched the F7 Prologue concept car in Tokyo, and that time Ursula’s ex-CEO Peter Schmidt (son of Ursula’s co-founder Otto) hosted the car himself with passion. It was originally planned to start production in 2009, and it will be Ursula’s new flagship sedan at launch.

The car was destined as the pinnacle of late-2000s high-end luxury. The car was fitted with the best luxury kit Ursula has to offer, including tons of leather, wood, aluminum and anything else even a Rolls Royce or a Bentley could envy.

Not only just the luxury, the F7 Prologue is also planned to have the all the Ursula advanced technology. ESC, Ursula Brake Assistant (a system that recognises emergency braking and increases the braking force, much like Volvo’s CWAB), Smart Drive Cruise Assist (advanced cruise control) and more could help Ursula gain a foothold on the high-end luxury car market with ease.

Powered by a aluminum block V10, this 540-hp luxobarge could actually run through roads with ease, and actually weighs less than it’s rivals thanks to it’s carbon fiber panels (the planned production version will be using aluminum for it’s panels instead) and therefore, this car could actually blaze to 100 km/h in just 5.3 seconds.

As a promise to make the car go on production, Ursula built several pre-production cars to test and improve the car, ensuring the car will not have problems while on sale.

(This car is one of the F7 prototypes Ursula have made. About 5 was built in Ursula’s testing facility in Hamburg, and some reports that the prototypes were seen in Berlin, Dortmund, Edinburgh, Helsinki, Moscow, Seattle, Las Vegas and Osaka. All 5 prototypes are still residing in Ursula’s HQ in Bremen.)

But then, the recession happened. National debts were on the rise. Major banks were declared bankrupt. People were losing jobs. And Ursula AG, which earns it’s revenue with it’s high-end luxury cars, suffered badly like never before. Ursula’s finances had their first ever net loss of €10.3 million and the company went on to sell just 650,000 cars that year, compared to 2007’s 1.4 million.

The F7’s high development costs have become a burden to Ursula, and the company is facing more and more problems than before. Then in September 2008, then-CEO Peter left the company due to his poor health and the worsen condition of Ursula. The new CEO, American-born Richard Hikes announced that the F7 project will be scrapped, in favor of much more cheaper, less ambitious projects such as the H3 MPV (launched in 2010), and the A0 luxury kei car, which is a rebadged Asuka Bear (kei car from Hiroshima-based Asuka Motors Japan) from 2010.

Although it was sadly, killed off by the recession and cost-cutting measures to save the company, the F7 was the planned icon of the past. Maybe we could see more ambitious cars than this from Ursula, but this is Ursula’s flagship that never came true.
Until one day.

North American International Auto Show 2019

The all-new 2020 Ursula F7.
Perfection Achieved.
Coming soon.


The M3 Sports Car (1968 - 1970)

NOTE: name not to be confused with BMW’s M3

In the early days of Ursula’s car manufacturing, specifically 1968, then-chief engineer of the company, Stefan Koch suddenly thought about sports cars. That time, he bought a new Porsche 911, and immediately loved it. But he also saw some major flaws on the car. The drive.
Thanks to Porsche’s unique, Beetle-based layout, he found out that the 911 isn’t a good drivers car at all. It’s a bit harsh to drive, and Koch immediately called the company’s CEO (and founder) Peter Jung, and both of them agreed to make a new Ursula sports car to take on with the 911.

And this was the result. It has the same type of engine the 911 has, but made differently, and located in a more usual location - the front.
Ursula then made the car with a more different styling than the 911, and named it the M3.

Inside the car it has a 2.2 liter boxer-six engine that generates 152-hp, and these figures propel the 900-kg car to 100 km/h in 7.86 seconds, faster than the 911 at that time. Unfortunately, it has a much slower top speed of 186 km/h, even with it’s absurd acceleration.

Despite those figures, the M3 was priced significantly higher than it’s competitors, and this means the car never sold well. Only 800 units were sold over it’s 2-year lifespan, and the car never got any updates.

Despite it’s short lifespan, it’s rarity, and racing video games made this Ursula sports car gained a cult status, and it’s popularity gained, year-after-year. Not only that, it was one of the most sought-after Ursulas ever made, with one was sold for 1.9 million in 2015.

(This black M3 is owned by Ursula’s founder Peter Jung, which he owned until his death in 2003.)

It’s the sports car everyone nearly forgot. But the it’s unexpected popularity made the car famous again. And this is the M3, Ursula’s first attempt for a sports car.


4th Generation Ursula G3 (2016 - present)

The current gen of Ursula’s large sports car, the G3 was released in 2016 in Geneva. It is based from the Ursula’s latest platform, the UAMP, and includes more than 200 new parts, according to Ursula themselves, obviously. It was launched to the market a month later, on July 2016, in Germany, with other markets following suit.

Early models include the base models, ie. the 400 and the 400S. The base model 400 has a 438 hp from a 3.7 liter turbocharged boxer-6, while it’s more powerful 400S model, despite has the same engine, generated 475 hp. Both cars made to 100 km/h within 4 seconds in DCT, and they have better handling, compared to it’s predecessors.

Inside the car, it’s now equipped with better quality items, such as a much higher quality seats and an improved sports steering wheel for better comfort. And, as a sports car, Ursula did not skimp in the sportiness department either. It’s now equipped with an improved double wishbone/pushrod suspension to make the car much more agile.

(500S Dark Edition)

In winter 2016, a third model was added, the 500S, now equipped with an larger 4.0 B6 turbo, now has a more robust performance of 531 hp, shaving 0.1 seconds compared to the original car.
In the same year, a special edition of the 500S, the 500S Dark Edition, was released for celebrating the production of the 100,000th G3 sports car.

(convertible model)

Convertible models are also available, and it was released in the summer of 2017. All G3 convertibles are equipped with a soft-top roof as standard, although an hard-top roof is also available as an option.


In 2018, the G3 600SR was released, with an much more powerful 622 hp 4.0 B6 turbo. It is more powerful, and more faster than it’s competitors. With AWD, the car can get to 310 km/h, and a impressive 3.2 0-100 km/h acceleration.

The 600SR is now much more lighter, faster and more luxurious than it’s predecessor. It’s now more GT-like than before, yet the 600SR doesn’t claim it’s not a sports car, thanks to it’s much lighter weight and better suspension.

With 2019 just coming, Ursula is actually planning to make much more better G3s, and they will be commencing a new model in this Detroit Auto Show. Stay tuned for more.


In other news, Ursula is spotted testing an F5 coupe prototype in the streets of Bremen. According to some sources, Ursula might release the coupe version of their iconic executive car in this year’s Geneva Auto Show.

(Driver’s Guide, Jan 2019)


Judging by the latest teaser, that day will arrive sooner than we thought…





BREMEN: Ursula AG has confirmed that they will enter next year’s LMP1 race, and Ursula confirms that they will reveal an race car soon.
CEO Karl Fredrich confirmed this motion by interviewing with press yesterday.
The car will be revealed on Ursula’s 2nd press release, that will be held this Saturday. More info will be then announced.




Wasn’t the wiki off limits…?


So you didn’t ask for anyone’s permission when creating this?


Sorry for the long waiting, but currently I can’t make any new designs ATM because:

a) the Beta isn’t working fine for me, and reverting to stable means I can’t access to some parts that I often use, and it cause an error for some reasons.

b) I’m currently busy as hell, can’t allocate time for the project.

But no, I won’t leave Ursula and Martin-Wagner behind, as I still have many plans for the companies. Stay tuned for more on February and the upcoming Geneva Auto Show!

Martin-Wagner Auto GmbH - The Pursuit of Joy (Deprecated)