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Ursula AG - Passion for Perfection (Deprecated)


F7 Prologue Concept (2006)

It was originally intended to move the world like a storm.
It was originally designed to shock the world with style.
It was originally destined to change the world like a revolution.
But then came the recession, ruined everything they planned.
And to save the company, they decided to abandon it.
A big plan, with big ambitions,
In the end all has instead become a distant memory of a glorious past.
F12, 2018, just wrote this for no reason

In 2006, Ursula launched the F7 Prologue concept car in Tokyo, and that time Ursula’s ex-CEO Peter Schmidt (son of Ursula’s co-founder Otto) hosted the car himself with passion. It was originally planned to start production in 2009, and it will be Ursula’s new flagship sedan at launch.

The car was destined as the pinnacle of late-2000s high-end luxury. The car was fitted with the best luxury kit Ursula has to offer, including tons of leather, wood, aluminum and anything else even a Rolls Royce or a Bentley could envy.

Not only just the luxury, the F7 Prologue is also planned to have the all the Ursula advanced technology. ESC, Ursula Brake Assistant (a system that recognises emergency braking and increases the braking force, much like Volvo’s CWAB), Smart Drive Cruise Assist (advanced cruise control) and more could help Ursula gain a foothold on the high-end luxury car market with ease.

Powered by a aluminum block V10, this 540-hp luxobarge could actually run through roads with ease, and actually weighs less than it’s rivals thanks to it’s carbon fiber panels (the planned production version will be using aluminum for it’s panels instead) and therefore, this car could actually blaze to 100 km/h in just 5.3 seconds.

As a promise to make the car go on production, Ursula built several pre-production cars to test and improve the car, ensuring the car will not have problems while on sale.

(This car is one of the F7 prototypes Ursula have made. About 5 was built in Ursula’s testing facility in Hamburg, and some reports that the prototypes were seen in Berlin, Dortmund, Edinburgh, Helsinki, Moscow, Seattle, Las Vegas and Osaka. All 5 prototypes are still residing in Ursula’s HQ in Bremen.)

But then, the recession happened. National debts were on the rise. Major banks were declared bankrupt. People were losing jobs. And Ursula AG, which earns it’s revenue with it’s high-end luxury cars, suffered badly like never before. Ursula’s finances had their first ever net loss of €10.3 million and the company went on to sell just 650,000 cars that year, compared to 2007’s 1.4 million.

The F7’s high development costs have become a burden to Ursula, and the company is facing more and more problems than before. Then in September 2008, then-CEO Peter left the company due to his poor health and the worsen condition of Ursula. The new CEO, American-born Richard Hikes announced that the F7 project will be scrapped, in favor of much more cheaper, less ambitious projects such as the H3 MPV (launched in 2010), and the A0 luxury kei car, which is a rebadged Asuka Bear (kei car from Hiroshima-based Asuka Motors Japan) from 2010.

Although it was sadly, killed off by the recession and cost-cutting measures to save the company, the F7 was the planned icon of the past. Maybe we could see more ambitious cars than this from Ursula, but this is Ursula’s flagship that never came true.
Until one day.

North American International Auto Show 2019

The all-new 2020 Ursula F7.
Perfection Achieved.
Coming soon.


The M3 Sports Car (1968 - 1970)

NOTE: name not to be confused with BMW’s M3

In the early days of Ursula’s car manufacturing, specifically 1968, then-chief engineer of the company, Stefan Koch suddenly thought about sports cars. That time, he bought a new Porsche 911, and immediately loved it. But he also saw some major flaws on the car. The drive.
Thanks to Porsche’s unique, Beetle-based layout, he found out that the 911 isn’t a good drivers car at all. It’s a bit harsh to drive, and Koch immediately called the company’s CEO (and founder) Peter Jung, and both of them agreed to make a new Ursula sports car to take on with the 911.

And this was the result. It has the same type of engine the 911 has, but made differently, and located in a more usual location - the front.
Ursula then made the car with a more different styling than the 911, and named it the M3.

Inside the car it has a 2.2 liter boxer-six engine that generates 152-hp, and these figures propel the 900-kg car to 100 km/h in 7.86 seconds, faster than the 911 at that time. Unfortunately, it has a much slower top speed of 186 km/h, even with it’s absurd acceleration.

Despite those figures, the M3 was priced significantly higher than it’s competitors, and this means the car never sold well. Only 800 units were sold over it’s 2-year lifespan, and the car never got any updates.

Despite it’s short lifespan, it’s rarity, and racing video games made this Ursula sports car gained a cult status, and it’s popularity gained, year-after-year. Not only that, it was one of the most sought-after Ursulas ever made, with one was sold for 1.9 million in 2015.

(This black M3 is owned by Ursula’s founder Peter Jung, which he owned until his death in 2003.)

It’s the sports car everyone nearly forgot. But the it’s unexpected popularity made the car famous again. And this is the M3, Ursula’s first attempt for a sports car.


4th Generation Ursula G3 (2016 - present)

The current gen of Ursula’s large sports car, the G3 was released in 2016 in Geneva. It is based from the Ursula’s latest platform, the UAMP, and includes more than 200 new parts, according to Ursula themselves, obviously. It was launched to the market a month later, on July 2016, in Germany, with other markets following suit.

Early models include the base models, ie. the 400 and the 400S. The base model 400 has a 438 hp from a 3.7 liter turbocharged boxer-6, while it’s more powerful 400S model, despite has the same engine, generated 475 hp. Both cars made to 100 km/h within 4 seconds in DCT, and they have better handling, compared to it’s predecessors.

Inside the car, it’s now equipped with better quality items, such as a much higher quality seats and an improved sports steering wheel for better comfort. And, as a sports car, Ursula did not skimp in the sportiness department either. It’s now equipped with an improved double wishbone/pushrod suspension to make the car much more agile.

(500S Dark Edition)

In winter 2016, a third model was added, the 500S, now equipped with an larger 4.0 B6 turbo, now has a more robust performance of 531 hp, shaving 0.1 seconds compared to the original car.
In the same year, a special edition of the 500S, the 500S Dark Edition, was released for celebrating the production of the 100,000th G3 sports car.

(convertible model)

Convertible models are also available, and it was released in the summer of 2017. All G3 convertibles are equipped with a soft-top roof as standard, although an hard-top roof is also available as an option.


In 2018, the G3 600SR was released, with an much more powerful 622 hp 4.0 B6 turbo. It is more powerful, and more faster than it’s competitors. With AWD, the car can get to 310 km/h, and a impressive 3.2 0-100 km/h acceleration.

The 600SR is now much more lighter, faster and more luxurious than it’s predecessor. It’s now more GT-like than before, yet the 600SR doesn’t claim it’s not a sports car, thanks to it’s much lighter weight and better suspension.

With 2019 just coming, Ursula is actually planning to make much more better G3s, and they will be commencing a new model in this Detroit Auto Show. Stay tuned for more.


In other news, Ursula is spotted testing an F5 coupe prototype in the streets of Bremen. According to some sources, Ursula might release the coupe version of their iconic executive car in this year’s Geneva Auto Show.

(Driver’s Guide, Jan 2019)


Judging by the latest teaser, that day will arrive sooner than we thought…





BREMEN: Ursula AG has confirmed that they will enter next year’s LMP1 race, and Ursula confirms that they will reveal an race car soon.
CEO Karl Fredrich confirmed this motion by interviewing with press yesterday.
The car will be revealed on Ursula’s 2nd press release, that will be held this Saturday. More info will be then announced.




Wasn’t the wiki off limits…?


So you didn’t ask for anyone’s permission when creating this?


Sorry for the long waiting, but currently I can’t make any new designs ATM because:

a) the Beta isn’t working fine for me, and reverting to stable means I can’t access to some parts that I often use, and it cause an error for some reasons.

b) I’m currently busy as hell, can’t allocate time for the project.

But no, I won’t leave Ursula and Martin-Wagner behind, as I still have many plans for the companies. Stay tuned for more on February and the upcoming Geneva Auto Show!

Martin-Wagner Auto GmbH - The Pursuit of Joy (Deprecated)

See y’all in Geneva.



BREMEN: Ursula AG has officially replaced the current logo, which was used since 1965, with an all-new logo. The announcement was held in Ursula’s headquarters, which is located in Bremen. CEO Karl Fredrich quoted: “The new logo reflects our future, and it signals the future of Ursula.”


The company later also announced they will release 2 new cars at the upcoming Geneva Motor Show, which will be held at early March. “You could probably know one of it is actually coming, as noted in the most recent advert we posted.” said the company’s spokesperson Angela Mannheim.


The F5 sedan (1964 - present)

1st gen (B100, 1963 - 1970)

Thanks to the Marshall Economic Plan, West Germany has entered a period of economic prosperity known as the Wirtschaftswunder (German for economic miracle), and people have seen rising economy and living standards, enabling them to spend more on products. Thus, many automakers have started producing better cars for the rising German market.

That time, Ursula had just got loads of profit on it’s successful farming and industrial machinery business, and in the late 1950s they are the largest company in Germany that focuses on that stuff. In 1959, after observing the local automobile market, Ursula’s then CEO Peter Jung decided to develop a car of it’s own secretly. The project, aptly named “F-5” was started in November 1960. About 50 engineers and more than 3 million DM (Deutsche Mark, old German currency) was involved in this project.

In 1963, Ursula has confirmed their plans to produce motor vehicles, and then in IAA at the same year, the car was finally released as the Ursula F5. Thus began the era of Ursula as an automaker. 2 bodystyles are available, i.e. a 4-door sedan, and a 5-door wagon that came in a year later.

The original F5 was powered by 3 engine choices, either a 2.0 inline-4 with either 96 or 116 hp, or a 3.0 inline-6 that generates 130 hp. A 87 hp 2.4 inline-4 diesel was later released as an option. The F5 was also loaded with various options, allowing buyers to choose what they want for their car.

Immediately after launch in spring 1964, the F5 was praised by the reviewers for it’s handling, comfort and dependability. 2 hours after it’s launch, the first 1000 units of F5s were sold within the country. The F5 went on sold 80,000 units that year, and became the best selling executive car in Germany. Because of the car’s popularity, Ursula decided to stop producing machinery and solely manufacturing cars since then.

(F5 300RS)

In 1965, Ursula started exporting the vehicle to the United States and Europe, with success. At the same year, a high-performance version was in development with vehicle tuner GKW, secretly.

The result is the F5 300RS, a high-performance model with a 171-hp L6, which in turn made the car go from 0 to 100 in 8 seconds, a respectable figure at that time. Handling of the car was also described as “unbelievably excellent for a car of it’s size” by many reviewers.

What’s more, it was also famous for being a sleeper, with the hood scoop being the only major difference on the exterior. This made the car very popular for those who want a fast but unattractive vehicle. 6000 units of the vehicle were sold in it’s lifetime.

(F5 300WX)

In 1966, Ursula also released the 300WX sedan, this time with a focus of more luxurious experience. Equipped with exotic comforts such as a hydropneumatic suspension and a phonograph, the 300WX offers the best features you could expect in a car of that size. A 3-speed automatic (there’s a rumor that a 4-speed auto version of the car is also available, but no known units were known to have the transmission) helps the 148 hp inline-6 move the car, comfortably sitting 4 persons at a top speed of 150 km/h.

Only 600 units were made, and all of the cars were specially tailor-made for the owners of the vehicles. Today, the 300WX is considered to be the most sought-after F5, due to it’s rarity. A mint-condition F5 300WX can be found for at least $200K to 1 million depending on specification.

(F5 400RS-R)

Meanwhile a more powerful version of the F5 300RS, the F5 400RS-R was released in 1967. Nicknamed as the “Red Baron”, the car only released 1000 units, all painted in red.

The inline-6 is now generates up to 200 hp, and accelerates from 0 to 100 in just 6.8 seconds. And with a 231 km.h top speed, it became the world’s fastest 4-door sedan at that time, gaining popularity and instantly became a performance legend.

In 1969, the second generation F5 was released to the public. But the first gen was still produced alongside it’s successor, due to it’s popularity, and also the demand of taxis from taxi companies. It was until 1970, the last first-gen F5 left the factory and production stopped afterwards.

Total production of the first-gen F5: 1,830,243 units

The original F5 may not as advanced as it’s successors, but it proved that it was a strong success, and established the identity of Ursula’s automobiles. It may have a humble start, but the first-gen F5 started Ursula’s automobile manufacturing tradition.


BREMEN: At the same time the reveals of Ursula’s cars in Geneva Auto Show proceeding, Ursula has also officially announced the final production specification of the upcoming F7.

The final F7 has an updated look to comply with newer rules, and also was updated with more bolder looks. With all the latest tech you can imagine in a luxury car, the F7 is definitely the one that stands out.

The new F7 will be start selling in Germany with a €90,350 starting price for the F7 600T RWD SWB model. Sales will start at this November 2019.

Meanwhile, you can check what’s new on our car show here.


Proton needs to hire people like you.


Gee, thanks. Unfortunately, I couldn’t really help Malaysia’s auto industry with Automation as I’m just a poor university student lol.



BREMEN: Ursula and Martin-Wagner confirmed that they will not attend NYIAS and Shanghai Auto Show this year. Ursula’s CEO said that the company has more things to do in other areas and they will be focusing on the upcoming Frankfurt Auto Show (IAA) instead.
Despite this, Goldman, an Australian company which is a part of Ursula AG has confirmed that the company will come to this year’s NYIAS for more launches.

if you want the real reason why, that’s because i’m fucking busy rn


^ see above