By this point, even those people who have only known me for 30 seconds will know I’ve passed the point of a healthy enjoyment of Toyotas. They’re a huge part of my life, they just do something for me that I’ve not found in many other things.
I’m not really talking about the hero cars here like the Mk4 Supra or the 2000GT either - as much as I love those, I’m talking your average Corolla or Yaris. Most have no airs or graces, they’re not trying to be something they’re not. They’re built to be reliable above all else, and they feel plucky, as if they’ll take on anything and come out the other side the better for it. Sure, they might not always hit the mark, you get odd blips for the most part like the early ZZ oil burners but generally across the board, they’re tanks. (inb4 someone brings up my Corolla - it’s never actually left me stranded!)
I got into them because they were what my Dad always had, sick of the lack of reliability of BL and Fords in 1985 he bought a Corolla GL, and has had nothing but Toyotas since. Corollas through Carinas, Avensis’ and now the Auris. He is one of the stereotypical Toyota buyers, he buys them because they just get on and do what they do with the minimum of fuss and running costs. He also once brought a G6 home as a courtesy car that the local dealers had decked out in the Castrol livery, when the Corolla WRC was doing it’s thing. As I child I didn’t really care if it was only the 1.3, it looked the part to me, hence why I went after E11s years later.
I find I like the quality of dependability over many other things in a lot of products, and I guess that’s what draws me to them above all else. Plus, I was an impressionable 11 year old when Top Gear tried to kill the Hilux and that just cemented them in my mind as what I always wanted to own.
Bonus photo: That Hilux looked vastly worse in person, 13 years later. They hide it in a giant glass cabinet now but this is how it was in 2016.