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Yuro Jidōsha Kōgyō KK/ユロ自動車企業株式会社/Yuro Motor Company Ltd. and Subsidiaries


i keep editing the post since the gallery keeps breaking so apologies if this looks like its being spammed

Logo and slogan. (1998-present)

Logos and slogans over the years




Yuro Motor Company Ltd (Japanese: ユロ自動車企業株式会社 Hepburn: Yuro Jidōsha Kōgyō KK) Is a Japanese multinational conglomerate corporation, and is known as a manufacturer of luxury and performance vehicles headquartered in Maebashi, Gunma, Japan. Founded by two former Honda employees in 1967, it has grown to be one of Japan’s biggest automakers despite also being one of the youngest.

2020 Lineup (Yuro)

-2020 Yuro Classique - Luxury Saloon (Global) (Marketed as Imperium Lux in USA)

-2020 Yuro Chroma - Executive Car (Global) (Marketed as Imperium New Dawn in USA)

-2020 Yuro Glaze - Compact Executive Car (Global) (Marketed as Imperium Pequna in USA)

-2020 Yuro FCX - Compact Executive SUV (Global) (Marketed as Imperium Medania in USA)

-2020 Yuro SuperLX - Executive SUV (Global) (Marketed as Imperium Ultra in USA)

-2020 Yuro Commander - Luxury SUV (Global) (Marketed as Imperium El Capitan in USA)

-2020 Yuro ZSC - Supercar (Global)

2020 Lineup (Imperium)

-2020 Imperium Lux - Fullsize Luxury (USA only)

-2020 Imperium New Dawn - Midsize Luxury (USA only)

-2020 Imperium Pequna - Entry-level Luxury (USA only)

-2020 Imperium Grande - Pony/Muscle (Global)

-2020 Imperium Medania - Entry-level Luxury SUV (USA only)

-2020 Imperium Ultra - Midsize Luxury SUV (USA only)

-2020 Imperium El Capitan - Fullsize Luxury SUV (USA only)

-2020 Imperium Macho - Fullsize Pickup (Global)

2020 Imperium ZSC - Supercar (Global)


Following Takumi Yukimura and Natsuki Rokuhara’s 1964 visit to a Jaguar assembly plant in the UK, and a test drive of a Jaguar E-type, a dream had been made in their minds, to create the ultimate automotive company like no other, manufacturing only the best, and the highest quality automobiles to roam the Earth.

This task would prove not easy for the two. However, with passion burning in their hearts, the two have decided on their plans and went for it. And so, the two worked hard at the recently established Honda Motor Company to try and gain experience, and after convincing other workers at Honda and with support from Soichiro Honda himself, their plans were set, and in 1967 the Yuro Motor Company was established. Starting out with only 15 people and some manufacturing equipment bought from Honda, things were rough, however they were passionate about what they wanted to do, and eventually in 1969, their first car would be unveiled at the Tokyo Motor Show.

The Yuro A1600

The Yuro A1600 is a 2-door, 4 seater performance luxury car that was unveiled at the 1969 Tokyo Motor show. Powered by a 1600cc Anhultz engine producing 78HP, this car gained the attention of the entire world for its stylish but compact looks and superb, fun handling.
The first prototype was built handmade within a year of the company’s founding, the chassis was built from the ground up by the 17 people in the company at that time. Suspension was reverse engineered and upscaled from the Honda S800.
The engine is a 1600cc inline 4 and was provided by Dutch company Anhultz Motors, and originally produced 75HP for the prototype.

The car went on sale in October 1970 for about US$4,000 (Roughly US$25,000 adjusted for inflation), the production car was even more refined than the prototype, the Anhultz engine produced 78 HP instead of 75, and the suspension was completely redesigned and built in-house. To send that 78 HP to the rear-wheels, the engine was mated to a 3-speed automatic transmission, which had superb shift times and sent the car from 0-100km/h in 16.5 seconds. The interior is handmade with the finest cloth and leather from its time, which made a huge impression on buyers.
The A1600 was also one of the few cars during that time period to offer disc brakes on all fours, which improved handling and braking considerably compared to similar cars of its era, despite being rather revolutionary, they weren’t very reliable and were often swapped for aftermarket Drum brakes instead.
The car had 4 seats instead of the usual 2+2 layout featured on most other coupes of that time, meaning it was highly practical as well.
Sales were well, with 1,341 cars being sold until 1973 when production of the A1600 ended.
The A1600 was often exported to other RHD countries such as the United Kingdom and New Zealand, however these were never sold directly by Yuro internationally and were often grey-market imports.
Of the 1,341 cars built by the 17-man team within 3 years, 1,300 cars are known to survive. The car is highly sought after by collectors for it’s cultural and technological significance, and can often be seen selling at auctions for large amounts of money.

Yuro had also released a Special Edition of the A1600 in 1971, featuring a tuned engine producing 89HP, as well improved handling and comfort. The 3-speed automatic was replaced by a 4-speed manual gearbox and sent the car from 0-100km/h in 13.2 seconds.
The car featured special Magnesium wheels which were handmade by Yuro during that time.
It also recieved a special paint job which was hand-painted by the people at Yuro during that time.
The Special Edition wasn’t very reliable, however, and most Special Edition A1600s often broke down and costed a fortune to repair as the engine had to be replaced entirely. The Magnesium wheels were also prone to breaking, as they weren’t made to the highest quality.
Yuro originally planned to make and sell 500 of them, but due to said reliability problems as well as manufacturing problems, only 100 were produced, and sold in Japan, about 30 cars were exported worldwide.
To date, 74 Special Edition A1600s are confirmed by Yuro to currently exist worldwide, making them even more highly sought after by collectors than the Standard Edition, one of them being owned by famous collector Lay Jeno.

A1600 Gallery

Rear end of the A1600.

Yuro A1600 Special Edition driving at night.

Rear end of the A1600 Special Edition

Car Company Directory

In a small, light car with modest power such as the A1600, maintaining momentum through the corners is key to making progress along the road, even with the Special Edition. But even the base model would be highly sought-after today for showing off its creator’s design and engineering nous.


Ah, good point. Will edit that part in, thanks!


Following the OAPEC’s embargo on oil for pretty much the entire world, the United States’ automotive industry is sent to a grinding halt. Big, powerful, and inefficient American cars were now turning into a thing of the past as gas prices rose while supply for them dwindled.

Over on the other side of the world, The recently established Yuro Motor Company has just discontinued their first car model. It was somewhat of a hit, and following their success came more funds for a bigger factory and more employees, and by this time, they were preparing for their first mass production car.

Originally designed in 1969, the car was originally planned to be a direct competitor to the Ford Thunderbird, Chevrolet Impala, and the like. However their plans were instantly turned around by 1973 when the oil crisis hit. And thus, they decided to do exactly what they planned, but more efficiently.
And so, the eggheads over at Yuro got to work, contacted Anhultz to cancel the 3.6L V8 in exchange for a 2.7L Straight-6, and completely redesigned the car to fit the new generation. What resulted would blow away the minds of the American automobile industry, and send Yuro where it is today.

Yuro A3000

The A3000 is a 2-door, 4 seater luxury sports coupe introduced at the 1975 Tokyo Motor Show. The car featured styling similar to that of older American sports coupes, but would still remain true to Yuro’s Japanese roots while retaining a modern design.
Powered by a 2.7L Anhultz-designed Straight-6 built in Yuro’s new engine plant in Maebashi, the engine made 145 HP and was sent to either a 4-speed automatic or a 5-speed manual transmission, and can launch the car from 0-100km/h in 9.3 seconds. This would be the last time an Anhultz-designed engine would be used on a Yuro.

The car’s handling was impressive as well, as unlike its competitors it could take corners easily without the rear wheels slipping too much, all thanks to a well-balanced chassis and special hydraulic power steering. Like it’s predecessor, the A3000 would recieve solid discs on all fours, allowing for impressive braking power compared to other cars of its period.

The A3000 would also be the first Yuro to have air-conditioning as a dealer-installed option, which was a delight amongst buyers especially those in more hot and arid locations, such as Florida or other similar US States. And one of the most striking things about the A3000 was it’s fuel efficiency. While cars it was designed to compete with did 9-12 US MPG combined, the A3000 did 15 MPG, which was a pleasant surprise for the relatively unassuming coupe.

The A3000’s design was a mix of modernity and classic design traits from yesteryear, making it very popular with the youth who bought it, and the older people who wish they bought it. It came in 2 bodystyles, a regular hardtop and a convertible variant, and went for sale with a starting price of 7,000$ for the hardtop, and 7,500$ for the convertible in 1976. (30,000$ and 33,000$ respectively, in 2019 adjusted for inflation.) The A3000 is also the first Yuro car to be marketed, and sold outside of Japan.
Over its 4-year production run from 1976 to 1980 12,000 cars were built, of which 5500 were convertibles and 6500 were of the regular hardtop.
The car is often sought after by collectors due to it’s iconic design and significance, so you can expect a couple of these in prime condition popping up at an auction every now and then.

Of course, it had a Special Edition.
With a tuned engine producing 176 HP, sportier suspension, custom Magnesium rims and a special paint job, this car stood out amongst other cars of the decade. The car had a vinyl roof which was exclusive on the Special Edition, to add to the premium feel of the car. Air Conditioning was also standard instead of a dealer-installed option. A manual 5-speed transmission was also standard, and sent the car from 0-100km/h in just 7.8 seconds.
Unlike the previous A1600, the new Special Edition A3000 was much more reliable and less prone to breaking, thanks to advancements in Yuro’s manufacturing techniques.
The Special Edition went on sale for 10,000$ in 1978. (45,000$ in 2019 adjusted for inflation.)
250 of these Special Edition cars were made, and all 250 of them still survive to this day. And as you may expect, famous car collector Lay Jeno owns one of them.

please dont break again


Rear of the Special Edition.

USDM A3000 hardtop in Creme White.