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Yuro Motor Company Ltd. and Subsidiaries


Yuro Motor Company Ltd (Japanese: ユロ自動車企業株式会社 Hepburn: Yuro Jidōsha Kōgyō KK) Is a Japanese multinational conglomerate corporation, and is known as automotive manufacturer headquartered in Maebashi, Gunma, Japan. Founded by a group of former Honda employees in 1967, it has grown to be one of Japan’s biggest automakers, and remains the only Japanese company capable of rivaling its European counterparts.
Yuro is known for their wide range of luxury fullsize and midsize vehicles, super/sportscars, luxury utility vehicles, as well as their own Imperium American division which primarily produces American-designed and built automobiles such as muscle cars and pickup trucks.

Yuro’s current line-up as of 2019 (Including Imperium cars):

Yuro Classique (1990-present)/Imperium Classique (1990-2005)/Imperium Lux (2006-present)
Company Flagship Sedan, E-segment

2014-present model Classique

Introduced originally in 1989, the Classique serves as Yuro’s flagship car. During its original production run from 1990-1996, it was a hit among the younger generation of businessmen due to its sporty handling, powerful V6 engine, and its special coupe edition. The American release of the Classique under Yuro’s own American Imperium brand was a hit among enthusiasts, as its powerful V8 engine and RWD drivetrain (exclusive on the Imperium models until 2003) proved it rather fun to drive and gave it a very sporty feel. It also had a lot of luxurious features such as ABS, Traction Control, Cruise Control, Collision detection systems, a CD player and FM/AM Radio built in, and some rather comfortable heated Recaro seating.

Original 1991 Print Ad for the 1990 Imperium Classique sedan.

The 1996 Model Classique included higher safety, but its drivetrain, and engine had remained roughly the same. It’s design however has changed slightly from the usual sporty look that it had, but despite this, it retained a lot of features and improved on the previous generation. Featuring ESC, a more modern Stereo System, and a special automatic reclining system, which would continue being used on further Classique generations. Things were different on the Imperium release, it retained its rear-wheel-drive powertrain, however the V8 model was dropped and only the V6 was offered. Nonetheless, the 1996 release of the Classique had remained a favourite for wealthy businessmen and enthusiasts.

1996 Model Classique

In 2003, the Classique received another update. This included the return of the V8 engine for the Imperium edition, and RWD being added to the Yuro release. This addition meant that the car appealed a lot more to wealthy enthusiasts. However, by this time the car’s bodywork was hugely outdated. It was highly successful during its first few years, and sold over 55,000 in the US in 2003, even more than its rivals such as the BMW 5-Series. During its rather short production run from 2003-2005, over 120,000 cars were sold.

2003 Print ad featuring the 2003 model Classique.

Shortly after the 2003 model’s flop, the Classique was entirely overhauled. The car was unveiled at the 2005 Chicago Autoshow, and recieved a lot of press coverage, being dubbed as “The Luxury Car of the Future” due to it’s broad range of specifications. It featured a large and modern 8" SatNav with all the features you could expect from a modern luxury car, including fire-proof alcantara seating, a specially made leather-and-wood coated dashboard, ESC, Yuro’s brand new Automatic Collision Detection and Avoidance suite ™, Yuro Special Parking Assistance ™ and a rather spacious cabin. However, despite being filled with mostly luxury features, it also had a lot of racecar-esque features, notably the four-point harnesses on the seats, a three-spoke D-cut/flat bottom steering wheel, semi-automatic paddleshifters, and a speedometer/tachometer dashboard built into the steering wheel. Like the older generations, it was a massive hit and managed to outsell its rivals, selling over 450,000 cars from 2006-2010. The 2006 Model Classique eventually got a facelift in 2012, and also introduced an AWD trim. The 2013 facelift also saw a more powerful engine, a new HUD to replace the SatNav, newer rims, and optional wooden trims on the seats to be combined with alcántara
Despite being fitted with a lot of premium features, the 2012 facelift (FWD) had an astonishing 1700kg curb weight, combined with the 240HP engine, it made for a rather fun car to drive. The brand new LXS trim (Luxury Sport) featured an even more powerful turbocharged V6 engine producing 320HP mated to an optional 6-speed manual gearbox and an optional AWD drivetrain, and more amenities such as an improved Automatic Collision Detection and Avoidance Suite ™, Advanced Cruise and Steering Control ™, Yuro Advanced Self-Parking Controller ™, Lane Merge Warning Systems, Yuro EagleEye ™ Full 360 Collision Warning System, an HUD embedded into the 3-spoke D-cut steering wheel, optional four-point alcantara-wrapped harnesses, an optional mini-fridge embedded into the centre console, and arguably the most striking feature, a mini-theatre system built into the windshield (Only activates at full-stop.) The 2006 model Classique was discontinued for the American market, and was replaced by the Imperium Lux, which had roughly the same design, but featured a 300HP Twin-turbocharged V8 Engine, AWD on the base trims, and highly improved noise reduction over the Classique despite being incredibly quiet. The Lux recieved a facelift in 2013, which included all the features on the Classique and then some.

2012 Yuro Classique Facelift.

This generation also saw the Classique’s entry into Motorsports, being the first and only 4-door sedan to enter into the Super GT GT500 races, and win. The car used, called the Classique-SGT500, made its debut at the 2015 Okayama GT 300km race, and was powered by a 2,000cc turbocharged I4 producing 650HP going to a 6-speed sequential semi-automatic transmission. The Classique also entered into the GT300 class under the Yostar Racing Team with its rather famous Azur Lane Race Queen Atago livery.

Yuro Classique-SGT GT500.

Yuro/Imperium ZSC - Flagship Sports/Supercar

2015-present model ZSC

Unveiled at the 1996 Chicago Autoshow as a competitor to the Honda NSX and other European exotics, the car served as Japan’s second answer to the growing demand of exotic vehicles. With a mid-mounted 3.5L V6 producing 397 HP, a rather stylish and European-esque design, superb handling and throttle response, amazing comfort, and every possible luxury feature you could have in an exotic, the car was a massive hit throughout the world, outselling even the NSX itself. The car was designed by Christian von Koenigsegg in early 1992, leading to a design language which was later prominent in a lot of Koenigsegg models that succeeded it. Despite all the fame and success during its early years, the car was plagued with technical and reliability problems, which would only be corrected in the mid-2000s after a massive recall worldwide. But by this time, a great economic recession was ongoing, and Yuro along with its subsidiaries were greatly affected. And thus, in 2008, the ZSC’s production ceased. Despite this, the ZSC has gained fame within motorsport, joining the JGTC GT500 championship in 2002, and won 3 times. The ZSC and Yuro itself later had to drop from Super-GT in 2010 due to financial problems as a result of the 2007 economic recession.

1997 Yuro ZSC in Fire Red.

In 2015, with the arrival of the Classique into motorsports, also came the arrival of the ZSC’s successor. Unveiled at the 2015 Geneva Motorshow, the car gained the eyes of the press for having a distinctive “nostalgic” feel to it. The new generation ZSC differed greatly from its original European styling, with the car designed with the help of Ibuko Yamashita, who, along with Hideaki Anno, designed the Evangelion mechas for the original Neon Genesis Evangelion anime series. The car vaguely resembled Evangelion Unit 02, and as such became a hit among anime fanatics during its release.
Aesthetics aside, the car itself had the same traits as its predecessor, quick and agile on the track. With a 633HP mid-mounted turbocharged V6 engine going to a 7-speed Dual-clutch transmission and AWD, it challenged cars such as the Lamborghini Huracan and Ferrari 488 despite having less cylinders than either. The V6 engine worked wonders, since it was incredibly lightweight, it allowed for a lot more of the car’s weight to go to luxurious amenities, such as a rather large Infotainment system, leather and fireproof alcantara-covered bucket seats with lightweight memory foam embedded into the cushions, a special (and optional) autopilot system, and a lot of features which were included on the Classique luxury sedan. Despite this, the car is incredibly lightweight, at 1590kg. It achieved this superb weight by utilizing a very light and rigid aluminium chassis and carbon fibre body panels. It utilizes Pushrod suspensions on all fours, which makes it an incredibly agile car combined with everything said above.