Since 1960, CMT was free of the loans that had been necessary to found the
company. Developement budged raised, and the first model offensive in
1966 was, all in all, sucessful. For the sixties, the advertising
slogan was “The best of both worlds”. CMT now changed the
strategy to a more local one and started developing totally different
cars for Europe and the USA. USA-exclusive were all 1970 cars. Very
popular were the new Sentinel variants: The V8 Premium. Well, price
was high, especially to the “normal” premium trim with the
Super Six. But that car was unlike anything else: You could throw
anything in its trunk, drive your back ache suffering granny to a
coffee-clatch, pick up your kids at school and, well, win races on
sunday. Power came from an improved version of the Flat 8 Sport, now
raised to 265 hp - and still taking regular gas.
Together with this allrounder, the first Sentinel sedan arrived - as this
platform was capable of taking performance variants. Those fun cars
were well made previously mainly by Petoskey (Rebel) and Storm
(Captain). Another new version of the Flat 8 Sport ran with premium
gas and delivered 290 horsepower - reducing wheelspin was a main
point in its developement. Trunk space is also respectable, but
sportiness is better and weight lower than V8 wagon’s. But comfort
suffered. We should not care too much: That car hits the 0-62 clock
in under seven seconds and reaches 230 kph. Running on premium gas,
consumption sank to an unbelievable 15 liters per 100 km. Competitors
were astonished. 9500 $ is no bargain, but insaneness is priceless.
But it was more helping brand prestige than sales. Competitor Storm
sold its new 1970 Commander (5,0 litre, 326hp) for much less. You
really had to be a sales representative to get $ 2000 back with the
much better economy. And the Commander even ran on regular thanks to
fuel injection.
If you do not need large trunk and interior space, the “Race”
trim of the Daytona offered for the same price might be the vehicle
of your choice. It features the sam “High Octane” engine,
being equal on the track to the Sentinel Super Sport. It needs half a
liter more and handling is not as easy due to a rather nervous rear
axle (no wonder: the torque is immense). But the prestige is higher,
of course. It could compete with real hyper cars for an unbeatable
price. That car was a beast. And sold like crazy in a time when men
were still men.
The luxury market was left to the competitors, as Enterprise was not
replaced until 1970. Enterprise hung on as family sport premium,
pushed more and more with discounts as the car had amortized in the
late 60s. The all-new Majestic offeret decent design, an unknown
level of comfort and quite good driveability for such a battleship.
Performance was comparable with the Enterprise facelift, as weight
rose and the Majestic had the 265hp variant under its giant hood.
Being nice to drive despite its size and driving like on a cloud, the
price rose just 1000 $ in comparison to its predecessor. Muscle car?
Commuter premium? Family sport premium? Sports car? Utility premium?
The Majestic failed in almost no category. Well, except for city
where it was like a whale in the dry. As you could hardly get
anything else with that great value for money, Majestic’s yearly
estimated production was already sold out wihtin three months.
Luckily, CMT had already planned and started to build a larger
factory last year. By 1972, delivery time was again 10 weeks. CMT
showed Chrysler, Cadillac, Buick and Lincoln what a small company can
do if they do it with passion. The Majestic actually had beaten the
Ventnor Statesman MKII in characteristic ratings, but Ventnor
wouldn’t have been Ventnor if anybody could reach their prestige and
their monumental design. Majestic sold miles better, but Statesman
kept the crown in the public mind. And that would not change until
Eden Citeria Valiente’s 1972 Mammoth with a V12.
Majestic came with a second trim, designed for taxi use. CMT needed a rather
low-end V8 for excellent reliability at low prices per unit. Instead
of developing a new one, the well proven “Iron Pig” hat its
revival. A new fuel system consisting of double twin caburetors
helped economy. The rest was unchanged. Power remained nearlly the
same as back in '45, 205hp was enough for its purpose. What the - in
1945- leading engineer James Butler had built, was still good today.
Everyone was happy with that oldie. Even civillians demanded for that
car - and got it on request. You might be a little disapointed by the
taxi trim after changing from the Luxury Sedan, but a $ 7500 price
tag is a sweet deal for this giant monument of steel that still makes
0-62 in 10 seconds and reaching 200 kph. Main competitor was the ADM
Rivera base model, being quite equal in power and size. Again, it was
a question of personal taste which one to buy. Majestic Taxi was more
powerful but also more expensive. Well, ADM Rivera leaded taxi sales
for that reason, but the CMT had an acceptable value of around 25 %
of annual taxi trim’s production being actually sold to taxi fleets.
The Carry Express '69 was not really accepted outside Europe. Within two
years, there was a truly American delivery vehicle, the Hauler. The
digged-out Iron Pig was just the engine that Hauler needed. Under ten
seconds and more than 164, that was the surprising performance for $
5750. Any more questions? Oh yes, it sold much better than the Carry
in the USA.
In 1972, a 9-seat passenger variant was added. Having a $ 8000 price
tag, it was more expensive than the “taxi” Majestic. But it
is capable of taking 9 people and reaching 160 kph with full load.
And this without too bad ratings in comfort and ride. Practicality
and safety were much higher than those of the competitors. The safety
was nearlly equal to the Majestic Taxi. In addition, that car was the
first one having standard catalyc converter - power plunged to 225
hp, but that new variant of the Flat 8 Sport (yep, another
Frankenstein dinosaur) was ready for an unleaded future. Governmental
restrictions? The Hauler Passenger did not care at all as he was well
under the restricted limts coming soon.
Of course, not all resources were spend for the US customers. In 1972,
Europe got the largest and smallest car of their portfoilio at the
same time. New flagship over there was the CF (comfort family) which
had a very unusual design. It was like a mix of hatchback and sedan,
it was one of the first liftback cars. The wohle car looked a little
like the Ford Granada, a similar car that was also new to the
European marked in 1972. CF came with two trim levels, either as V6
or V8. As premium gas had become more common in Europe, both engines
ran with it. The all-new 2400ccm “Sport Six” delivering
approx. 150hp already delivered a decent performance. The car was no
bargain, but very versatile on the whole premium range, getting high
scores from family over utility to sport. For those who consider 9
seconds to 100 and 172 kph as slow, the second trim level offered
CMTs strongest engine at that time: The “High Octane” Flat
8. Compared to the Sentinel Super Sport, CF V8 is slower, thirstier
and more expensive. But the cars differ very much from each other, as
the CF V8 was not designed as sports car. It had great comfort and
was pleasant to drive, an excllent cruiser with good practicality.
Sentinel Super Sport was just a sports beast, not refined but
fascinating. A four-door muscle. That would not have worked in
Europe. The CF did work. It was no sales wonder as it was quite
pricey, but you got a reallly good car for your money. It was worth
it.
In the late 60s, the CEO of CMT met with Renault, as the R4 should be
produced under license as Commuter II. Well, that car did not fit
into the philosophy of CMT, but the sucessor, the modern R5 maybe
would. No wonder the upcoming R5 looks a lot like the CMT, as CMT did
not wanted to repeat the fail of the Commuter and sticked to a design
of a brand that had great sucess with its small cars. The new car was
built around the Thriftmaster engine, as it proved to be too weak for
all cars except the aged Ambassador - developement expenses would
have been lost if there won’t come quickly any small car.
When
Renault 5 and CMT Dolphin (the name should be something nice and
positive, so marketing decided to name it after an animal really
everyone likes) were unveiled in 1972, they were similar just in
design. CMT was more expensive and, of course, more advanced.
All 1972 models offered the '66 Thriftmaster. Three-door sport model hat
impressive results. Top speed 180 kph (more than a CF Six!), 10
seconds to 100 and just 8,6 litres per 100 km. Although four-speed
gearboxes were standard in these cars, CMT already used a five-speed.
US retail price would have been $ 4500, but CMT thought the Amercians
would laugh at that small vehicle with a length of only 3,55 meter.
The five-door “City” trim was designed for city use, so it got
an automatic transmission, as the engine had more than enough power.
Having AT and being larger and heavier, it was just ok that
consumption was a liter higher. Performance lost 10 kph and 2
seconds. Still much better than nearlly every competitor. The Dolphin
was an instant hit, having the same unbelievable success as the
Majestic in the USA. In Europe. the Dolphin City was the right car
for almost everything. City driving, commuting, even as a family car
it worked well. And due to its power, it sold well even in the pony
car segment. Remember: You can compare it with the CF on a race
track! And sales records would just last a year, as 1973 would be
even better for the Dolphin.
Oil embargo in 1973 had hit the whole car business. From one day to
another, gas-guzzling performance cars became unsellable. Small cars
which the Americans laughed at before improved its sales. Daytona and
Majestic were affected by that and lost most of their volume. To
compensate that, CMT wanted to offer America’s thriftiest car. The
Dolphin Eco.
The Eco got a new Thriftmaster variant with fuel injection - remarkable
for that year. Horsepower dropped to 73 as the car was optimized for
the lowest consumption possible and for unleaded fuel - here you can
clearly see that the engine was already planned for introducing small
cars to the United States. In Europe, that car was driven with leaded
fuel, as unleaded was unknown over there. Having no catalyc
converter, this was no problem for the Dolphin Eco. Performance lost
again, so it was necessary to mount the five-speed manual in the
five-door body to keep performance nice. Dolphin Eco still was among
the quickest subcompacts. Tests proved that economy improved once
again: Seven liters. Seven! Carefully driven, highway mileage was the
best the USA had ever seen. It was the leader in the city eco niche -
for years!
But CMT knew that Americans prefer sedan bodies. The Ambassador that
seemed to slowly fade out, came back to strong sales in 1973, as it
still was one of the thriftiest sedans. Demand dropped again in 1974
and sales became really poor, so Ambassador had outlived its
usefulness in 1975. Its successor was smaller, but faster: It was the
Dolphin sedan. Basically a five-door Dolphin wiht a trunk and much
better comfort. That affected performance once again a little, but
the car was not meant to be a performer. It should be cheap,
comfortable and reliable. Its weight was just 40 kilograms less than
the Ambassador Economy Sedan and performance slightly better, but we
have to consider that Ambassador had standard automatic transmission.
The Dolphin Eco Sedan has a five-speed manual. Ratings of these two
were comparable, being the Dolphin sportier and just needing 7,5
liters instead of 11.
Eco hatchback and more upscale sedan let sales boom in Europe and USA.
The Dolphin made CMT rich and famous over night. When Majestic sales
came a little back for 1974, the Dolphin stayed strong. Well, there
could not have been a better time for the Dolphin. CMT had doubled
its sales from 1967 to 1972. Doubled within five years, that is
awesome.
So wasn’t there any fail? Not really. Just one model was not that what
the people wanted: The Sentinel Eco Sedan. It got that 73hp
Thriftmaster and was the entry level of Sentinel, meant to be a late
replacement for the Nestor II. It was not that awfully slow as you
might expected, but beside all the oil crises, the customers wanted
more performance in a car like the Sentinel. At least CMT now got
what they wanted in taxi business.