
Brief

Design a new generation of the 1993 DeValz Céleste or a new DeValz model inspired by the Céleste, in the way you might using a generative AI.
‘minimalist, aerodynamic, refined, timeless, DeValz Céleste homage’
‘sophisticated, innovative, luxury automotive 2025 design inspired by […]’
‘bold, aggressive, ultra-luxury SUV, futuristic reinterpretation of […]’
‘high-performance […] coupé concept, luxury details, unique roofline’
I feel like AI has evolved enough that this pretense can be just that—it does not mean ‘stick modern wheels and LEDs on an old car’. It can however leave room for more out of the box designs—even combinations—and those will also be appreciated.
Judging will be divided into several distinct categories, using similar criteria to Eggland’s CSC53.
Guidelines

The challenge will be held on BOTH the Public Release AND Open Beta
Model and Trim year: 2020 (in game)
Minimum wheelbase: 2.8 m | 110 in (visually)
Allowed bodies: Sedans, Coupés, SUVs, Liftbacks, Wagons
Advanced Trim Settings are completely allowed
Engineering will NOT be judged
Interiors will be taken into account but WON’T make or break an entry
An ad will be required—at most 24 hours after the deadline—but doesn’t have to fit within the AI plot
Production ready or conceptual designs are allowed
2020’s OR NEWER designs
Although engineering won’t be judged, you can come up with and highlight powertrains, tech, etc
All powertrains are allowed—Petrol, Diesel, Hybrid, Electric, etc
Entries should still have front-engine—RWD or FWD—proportions with a pronounced hood
Inspiration

Submissions

Model and Family names: CSC70 [BETA or STABLE] - Forum Username
Trim and Variant Names: Whatever
All submissions must be sent in via forum DMs to @pen15
Submissions OPEN on 25 Feb, 2025
Submissions CLOSE on 31 March, 2025 - 23:59—your local time
No re-submissions!
Changelog

[20.02.25] First release
[22.02.25] Added a couple more examples to the brief.
[23.02.25] Updated guideline regarding proportions and body types.
[24.02.25] Challenge now opens on the 25th.
[25.02.25] Updated naming convention - Opened submissions
Legal

Oops—something went wrong. This page has unexpectedly collapsed into a blank void. Chatting with Cipher is more fun anyway!
At the heart of this initiative is the centennial of deValz, a marque that once stood for bold, uncompromising luxury. Though time has reshaped the landscape, its influence lingers.
In honor of that milestone, Valens has opened the doors to their technology and launched a one-time competition—an unprecedented opportunity to collaborate with the very technology shaping the future of automotive design—inviting you to explore what could be possible. The task? To capture that same spirit of refinement and innovation through the power of generative imagery. I will interpret your prompts, refining them into striking concepts, each shaped by your vision and my precision.
Only the most compelling designs will stand out, and one visionary participant will earn continued access to my capabilities beyond the competition. For now, the canvas is yours.Shorter description of the competition:
In short, you must craft the most refined vision of a modern DeValz inspired by their last standing model, the Céleste. Sedan, coupé, SUV—the form is yours to decide, but luxury is non-negotiable. Include Céleste in your prompt, and I will shape it into a design.
More information about the Céleste:
At five meters long, the Céleste was a statement in both scale and sophistication. Advertised as a 'jet for the road', its hydropneumatic suspension isolated occupants. It glided, the sensation closer to soaring above the asphalt than rolling on it. The Céleste was the final model DeValz introduced before its foreclosure, marking the end of an era just six years later. While the nameplate first appeared in the 1980s, the last generation—unveiled in 1993—was a deliberate homage to a defining 1970s DeValz coupé. This retrospective approach was championed by Peter Nis, then head of Valens Design Studios.
Just like Mr. P. Nis looked to the past to shape a new Céleste, you are tasked with capturing its spirit, honoring its legacy, and reinterpreting it for today.
Here are some photographs captured by renowned automotive photographer @iivansmith.
Valens prioritizes creativity and innovation, so there aren’t many rigid constraints. However, your design should capture the essence of the Céleste—its elegance, presence, and timeless luxury—reinterpreted for the modern era. A seamless evolution or reinvention, not a mere imitation.