Lore alert! Beware.
December 2022 - The great white north
Mother - “Dad!! What did you do again??”
Grandad - “What what!? Nothing dear, I…”
Mother - “He’s having nightmares about wolves again!! You gotta have to stop telling and retelling those old stories to him.”
Grandad - “But it’s his legacy!! The Wolfe will never die! You shall not pass! Harry! You know nothing dear.”
Mother, looking at her husband - “I swear sometimes I forget he’s not all himself”
Husband - “It’s ok honey, I know how he can get on your nerve. Maybe a story time could calm him down, I could entertain him while you work?”
Mother - “God I love you so much, thanks love. I’m gonna go work that bath now.”
Husband - taking Grandpa to the sofa, “So, I heard that Wolfe had some rocky years back in the 50s…”
Grandad - “Oh son you have no idea, where do I start?”
(narrator) “I am sorry, here we go again…”
(20 minutes later)
Grandad - “The fact that Wolfe did well with huge luxurious vehicles in Letara in the late 40 and early 50s was a big surprise for everyone.”
(narrator) The year was 1953. Lewis Wolfe was looking over the sales report for Letara, a framed picture of the Wolfe 200/200 at his side.
The report was very surprising. For the market size, the top end Wolfe sure did sell well! The Deluxe Eight was a prized possession and the styling seemed to have sealed the deal for the wealthy elite of Letara. It was outrageous, not as much as the Montezuma, but enough to actually sell instead of only selling posters like the Wraith.
The pickup also did somewhat well, but his analysts noted that the market was very weak and sold because nothing else good was there - it was pricy and unpractical and not a dedicated utility vehicle. Rumors were that the market would be flooded with dedicated trucks, so the experiment had to end.
The big heartbreak was racing… after making a big show, Wolfe came up empty because the cars did not met regulation. They found out on site. For some reason, they never made it work for years, always forgetting the same thing. Safe to say that the team responsible was sacked!
The fastback did pretty well in the premium market as well, it offered speed and comfort at a good price, this is a market to double down on!!!
FASTFORWARD TO 1958
Lewis Wolfe cursing dramatically at his office window and throwing Letaran reports in the bin - “Damn you economy!!!”
BACK TO 1953
They also did pretty well on the govt contract, but even their full team of lawyers were not able to wiggle out of some lower scores in some areas, but Wolfe was close on the Wagon.
Lewis Wolfe - “Well Noel, this is good news. I want you to personally oversee the Letaran market, I think we can expand significantly in there.”
Noel Wolfe - “Sure dad, I know we have a concept car being designed right now that would be perfect to launch in Letara - the rich and famous are always looking for that unique car.”
Lewis Wolfe - “You are talking about the ChooChooBaca something right? Yeah, the idea could be feasible, if I look at this, this could be a big gamble but could reap huge benefits. Let’s go!”
END OF FLASHBACK
Grandad - “Now you see, Noel was Lewis Son, back in 1935 they…”
(narrator) Sorry we are gonna skip this as we already heard it before, and so did the husband, but he was a gentleman and it did not bother him at all…
Husband, muttering to himself - “Go to my happy place, happy place…”
*(skipping 35 minutes)
Grandad - “So that is why you always leave a note! Now, Noel was really skilled, and they were working on some innovative concept car, the Chupacabra…”
FLASHBACK TO 1959
Everyone back at the Wolfe HQ was nervous, but Noel was calm and was overseas in Letara for the launch of the Chupacabra. It was the first market they would be launching in.
Surprise! It did very very well. They secretly wanted to upstage the Wraith Montezuma, but also sell the car, and they did achieve both! It ended up being the most prestigious car of the era.
Despite the massive recession, the sales figure were there. It was a success!
The Cerberus convertible also did very very well, before the economy fully collapsed. It was a good overall premium offering, the economy afterward raised big alarms at Wolfe - the premium market was hurting, the middle class was inexistent for years.
While the RFP division earlier did ok on their Letaran bid, the next big event was the grand opening of the Lerance Raceway!!
Financed in part by Wolfe, with coordination wit Vizzuri and other companies, it was the realization of a dream for Wolfe. Yes they did run in Nascar and such, but the long fast track and huge straight was the perfect testing ground!
To get back in the game after the 200/200 failure, the Wolfe Racing 460 was fast, very fast, it clocked the second fastest lap for many years, but it never did succeed. Plagued with a difficult to drive car, always oversteering in the corners, you needed to have a perfect lap everytime, which was impossible. The fact the car also accumulated a few DNF did not help - reliability was much more important than expected.
Still, two 3rd place podium finish was nothing to sneeze at, but after major racing investment, it was still a disappointment for Wolfe.
And the sporting division was not going well, with the Cerberus V8 totally flopping on the market.
If Wolfe wanted to be associated with motorsport and performance, it would need to do more.
A lot more.
END OF FLASHBACK
Grandad - “So now Noel and Lewis, fired many division. They hire some renowned European designer, and completely turned around and doubled-down on R&D and motorsport. It was the Great Shakeup as it was known afterward. They left the premium market due to the economy, focus only on luxury and racing. They went classy instead of unique. No one really knew if that would work, or not…”
Husband, waiting a long time for the old Wolfe to continue - “And what happened then?”
Grandad snored. He fell asleep after his 3 hours story. The husband placed a blanket gently and turned off the lights.
Grandad - “G’night”.