NOW FOR PART 2 OF THE SURVEY - BRAND IMAGE
AERO seems to be a brand that totally lacks prestige in the eyes of the buyers, despite not even being seen as a price leader. They also don’t seem to think that Aero is capable of making very safe or comfortable cars. But where it makes up for that is when it comes to running costs. It does not take special knowledge, tools or a whole lot of money to keep an Aero running. They are also seen as the most frugal cars when it comes to fuel.
BREDA is a prestigeous upmarket brand which also means that Breda is seen as kind of expensive. Also, it is not seen as an optimal car for some of the bad Velkarjan infrastructure, but rather as a comfortable car that is slightly more pleasant to drive than the average car, all while being sparse on the gas for an upmarket brand.
BURGWART is seen as a maker that makes cars with better fuel economy than average, but doesn’t stand out otherwise for the better or the worse.
As mainly a truck brand, CMG has an approach that stands out, it is seen as the most overpriced brand on the market, but yet offers capabilities you don’t think about when it comes to trucks, by being seen as prestigeous, comfortable and safe (!). Also, it is seen as the maker of the most reliable vehicles on the market, which maybe is more of a “conventional” truck trait.
DCMW was never intended as a brand for the masses, and that shows. It sweeps the floor with other makers when it comes to how prestigeous it is seen, but it is also seen as a maker of expensive, thirsty cars that costs an arm and a leg to service and repair. When it comes to comfort, more people trusts DCMW than any other brand, thay are also seen at top notch when it comes to safety and handling bad roads, also as somewhat fast and reliable, but not as the most exciting cars when it comes to driving dynamics.
Opinions on DUCK, TRENT & FAIR compared to the average car are mostly a negative view on how they drive. It is seen as a clumsy and not very sporty car. Otherwise it doesn’t stand out a lot compared to the average maker.
The only FITZ model on sale this far has been a large truck, that of course is practical as such one. It is seen as a vehicle that is probably safe to be in, should the worst happen, due to its mass, that also mean that it is seen as clumsy, slow, expensive and not very comfortable. But it should be kept in mind that only selling a somewhat niched vehicle might make this sound more negative than it actually is.
FULMINIO is a prestige brand on the expensive side, that is not built with conquering forest trails in mind. Instead, they reward you by being comfortable to drive - on the roads that they are able to take on.
HAAPALA has a better image than any other brand when it comes to performance, they are also seen as more exciting to drive than the ordinary car. Because ordinary is something the Haapala is not. Haapala is seen as expensive both to buy and repair, the later is something people have the perception that you have to do often with an Haapala, it is also not seen as very comfortable, practical or able to take on the worst of Velkarjan roads. But by selling more or less a race car for the road, this was the expected results.
HCA is a somewhat primitive brand for the better and the worse. They will hold up well on the bad roads of Velkarja and are among the most unstoppable vehicles if you can’t afford to buy a DCMW. They are also seen as clumsy and uninspiring to drive, not very comfortable or safe. A bread and butter car for Velkarja, something you buy because you need it rather than because you want it.
More people trust KAZ than any other brand when it comes to safety, it is overall seen as a family oriented and somewhat “nice” brand, where you have to pay a bit more than for the average car, but in return you get comfort and prestige, while you sacrifice some speed and sportiness.
KMW is a kind of prestigeous upmarket brand, where you have to pay a little premium for getting a comfortable and prestigeous car that is also good at handling bad roads.
LUVIS is a luxurious car that has its drawbacks by being expensive, unreliable and not the best on some of the bad roads in the country. On the other hand you get typical luxury car traits like good comfort and high levels of safety and prestige.
MARA is the true price leader, that makes utilitarian cars that also are more pleasant to drive than the average car, but that also seems to be a little bit lacking in the safety department.
MOTOR UNION scores very low in some areas like safety, comfort, prestige and sportiness, while one could expect a Velkarjan built brand to also have better offroad capabilities. But on the positive side, it seems to be the truck you can repair for free with chicken wire and fish glue.
A NORDSTERNE seems to be a dream car for a lot of people. It is seen as a sporty, safe, comfortable, fast and very prestigeous vehicle. That is maybe not built for the countryside, and not to be affordable for Mr. Average.
Generally, the opinions on PANDANI does not differ all that much from the average car, but people in general seems to think that it is a slightly more economical car on fuel than most others.
PRIMUS is a car that gives you offroad capabilities, but does not offer much in the way of comfort or prestige.
RSA is a prestigeous, safe and comfortable vehicle, but you have to pay a little price premium for that, and stay away from the worst of roads.
SISUS are seen as a bit thirsty on fuel, clumsy to drive and somewhat below average comfort wise, without being all that much better than average at much else.
TWIN CROWNS is a typical upmarket brand in that you have to pay a price premium, but will get prestige and comfort in return, but also get drawbacks like a not so stellar reliability, expensive repairs and questionable capability offroad.
UNION gives you prestige and comfort, and that without breaking your wallet in the same way that some other luxury brands will do. The drawback is that they are less trusted when it comes to reliability and offroading capabilities.
Despite the emphasis on 4 wheel drive, UJI KOGYO is seen as one of the worst brands when it comes to taking on the bad roads. It is also seen as a maker of cars that are not very comfortable, which might be more excusable considering that they are mainly selling small cars.
VAU vehicles are kind of workhorses. You won’t get a prestigeous and comfortable vehicle - but filling up the tank won’t empty your wallet, and nor will the repairs. The same also stays true for its commercial sister brand, VC.
WEISS-KISS has the worst reputation when it comes to fuel economy, but the best reputation when it comes to offroading capacity. For a company building large workhorses with offroading in mind, that was more or less expected. So was also the fact that people does not see Weiss-Kiss as the most sporty or comfortable brand.
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