See y’all in Geneva.
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NEWS
BREMEN: Ursula AG has officially replaced the current logo, which was used since 1965, with an all-new logo. The announcement was held in Ursula’s headquarters, which is located in Bremen. CEO Karl Fredrich quoted: “The new logo reflects our future, and it signals the future of Ursula.”
The company later also announced they will release 2 new cars at the upcoming Geneva Motor Show, which will be held at early March. “You could probably know one of it is actually coming, as noted in the most recent advert we posted.” said the company’s spokesperson Angela Mannheim.
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The F5 sedan (1964 - present)
1st gen (B100, 1963 - 1970)
Thanks to the Marshall Economic Plan, West Germany has entered a period of economic prosperity known as the Wirtschaftswunder (German for economic miracle), and people have seen rising economy and living standards, enabling them to spend more on products. Thus, many automakers have started producing better cars for the rising German market.
That time, Ursula had just got loads of profit on it’s successful farming and industrial machinery business, and in the late 1950s they are the largest company in Germany that focuses on that stuff. In 1959, after observing the local automobile market, Ursula’s then CEO Peter Jung decided to develop a car of it’s own secretly. The project, aptly named “F-5” was started in November 1960. About 50 engineers and more than 3 million DM (Deutsche Mark, old German currency) was involved in this project.
In 1963, Ursula has confirmed their plans to produce motor vehicles, and then in IAA at the same year, the car was finally released as the Ursula F5. Thus began the era of Ursula as an automaker. 2 bodystyles are available, i.e. a 4-door sedan, and a 5-door wagon that came in a year later.
The original F5 was powered by 3 engine choices, either a 2.0 inline-4 with either 96 or 116 hp, or a 3.0 inline-6 that generates 130 hp. A 87 hp 2.4 inline-4 diesel was later released as an option. The F5 was also loaded with various options, allowing buyers to choose what they want for their car.
Immediately after launch in spring 1964, the F5 was praised by the reviewers for it’s handling, comfort and dependability. 2 hours after it’s launch, the first 1000 units of F5s were sold within the country. The F5 went on sold 80,000 units that year, and became the best selling executive car in Germany. Because of the car’s popularity, Ursula decided to stop producing machinery and solely manufacturing cars since then.
(F5 300RS)
In 1965, Ursula started exporting the vehicle to the United States and Europe, with success. At the same year, a high-performance version was in development with vehicle tuner GKW, secretly.
The result is the F5 300RS, a high-performance model with a 171-hp L6, which in turn made the car go from 0 to 100 in 8 seconds, a respectable figure at that time. Handling of the car was also described as “unbelievably excellent for a car of it’s size” by many reviewers.
What’s more, it was also famous for being a sleeper, with the hood scoop being the only major difference on the exterior. This made the car very popular for those who want a fast but unattractive vehicle. 6000 units of the vehicle were sold in it’s lifetime.
(F5 300WX)
In 1966, Ursula also released the 300WX sedan, this time with a focus of more luxurious experience. Equipped with exotic comforts such as a hydropneumatic suspension and a phonograph, the 300WX offers the best features you could expect in a car of that size. A 3-speed automatic (there’s a rumor that a 4-speed auto version of the car is also available, but no known units were known to have the transmission) helps the 148 hp inline-6 move the car, comfortably sitting 4 persons at a top speed of 150 km/h.
Only 600 units were made, and all of the cars were specially tailor-made for the owners of the vehicles. Today, the 300WX is considered to be the most sought-after F5, due to it’s rarity. A mint-condition F5 300WX can be found for at least $200K to 1 million depending on specification.
(F5 400RS-R)
Meanwhile a more powerful version of the F5 300RS, the F5 400RS-R was released in 1967. Nicknamed as the “Red Baron”, the car only released 1000 units, all painted in red.
The inline-6 is now generates up to 200 hp, and accelerates from 0 to 100 in just 6.8 seconds. And with a 231 km.h top speed, it became the world’s fastest 4-door sedan at that time, gaining popularity and instantly became a performance legend.
In 1969, the second generation F5 was released to the public. But the first gen was still produced alongside it’s successor, due to it’s popularity, and also the demand of taxis from taxi companies. It was until 1970, the last first-gen F5 left the factory and production stopped afterwards.
Total production of the first-gen F5: 1,830,243 units
The original F5 may not as advanced as it’s successors, but it proved that it was a strong success, and established the identity of Ursula’s automobiles. It may have a humble start, but the first-gen F5 started Ursula’s automobile manufacturing tradition.
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BREMEN: At the same time the reveals of Ursula’s cars in Geneva Auto Show proceeding, Ursula has also officially announced the final production specification of the upcoming F7.
The final F7 has an updated look to comply with newer rules, and also was updated with more bolder looks. With all the latest tech you can imagine in a luxury car, the F7 is definitely the one that stands out.
The new F7 will be start selling in Germany with a €90,350 starting price for the F7 600T RWD SWB model. Sales will start at this November 2019.
Meanwhile, you can check what’s new on our car show here.
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Proton needs to hire people like you.
Gee, thanks. Unfortunately, I couldn’t really help Malaysia’s auto industry with Automation as I’m just a poor university student lol.
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CONFIRMED
BREMEN: Ursula and Martin-Wagner confirmed that they will not attend NYIAS and Shanghai Auto Show this year. Ursula’s CEO said that the company has more things to do in other areas and they will be focusing on the upcoming Frankfurt Auto Show (IAA) instead.
Despite this, Goldman, an Australian company which is a part of Ursula AG has confirmed that the company will come to this year’s NYIAS for more launches.
if you want the real reason why, that’s because i’m fucking busy rn
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^ see above