February, 1954, What Car? Magazine
Corporate news section:
Stop Press!!! Ardent maintains lead over Bogliq!!!
In a reveal that, frankly, surprised nobody, Ardent’s market share is still ahead of Bogliq at 4th place! Despite releasing a product that was broadly comparable with the upsized Bastion, Ardent used its superior market presence to maintain their lead over Bogliq’s best efforts.
New Bogliq CEO, Klaus Gtemburg, had a lot to say on the matter…
"It wasn’t surprising that Ardent got the jump on us this round. They were already ahead and the upsizing of the Bastion proved to be less effective than we hoped. The rebadged Belfast also didn’t set it’s market on fire, people were confused and resale values were hurt.
But the big killers were two-fold; Bogmatic and the 1952 re-style of the Ardent Starlight. The Bogmatic transmission fiasco damaged our brand image while the Starlight made our Belfast look like ameteur hour at the OK corral!
My vision is to reforge Bogliq Automotive by focussing on our core value of buying better when you buy a Bogliq. In short, the buyer gets what they want AND need with a Bogliq, not just window dressing and disappointment.
As for Ardent, I believe our new strategy will speak for itself, the people will decide and Ardent will be reduced to an irrelevant, niche, product owned by nostalgic American servicemen! Now, if you’ll excuse me, there’ll be no further comments…"
Strong words by Bogliq’s new CEO, but we’ve heard this talk before. Proof will be in the pudding so hold onto your hats, we’re going on and adventure!!!