ADM - 1990 Tulum

@Razyx Técnicamente aquí en México significa también pedazo de madera, o en algunos lugares Bat de baseball, pero es más reconocido como el apellido famoso de un héroe nacional (igual Villa).

@DeusExMackia thanks! I spend quite a time with the design of the car, looking for simple and natural designs.

1 Like

Jeje ok, es lo que tiene un foro internacional, no sabes si la elección de un nombre ha sido algo aleatorio o a conciencia… y creo que, en general, usamos nombres conocidos por cada uno y cuando ‘se acaban’, tiramos de algo ‘exótico’ que puede resultar ‘curioso’. :slight_smile:

Saludos.

1960 Villa (second generation)

In 1958, ADM was ready to sell their cars in all America, so they decided that all their line-up required a new refresh look, so all their models recived new engines and new looks by 1960. starting with the Villa.


The new generation of the villa was actually based in the same platform and used the same chassis as the previous generation. So the basic layout was preserved, ladder chassis, RWD, with an L4 engine and 2 doors, mcpherson strut front and solid axle with leaf springs in the back. The engine was brand new one as well, it was called SiCa2L, from a new family reffered simply as modular 4.

It retained basically the same power output as previous engines, but the fuel economy and the reliability was improved. Being an entry level car, it was offered only with a basic interior and 5 seats with just enough safety to survive in case of a crash.

*Figures sales for gasmea
Market price: 7560
1960 price: $1,830.38

2 Likes

1960 Quijote

A new model was introduced, since the Madero was going to be a sports car, there was a spot left between the cheap Villa and the luxurious Rivera, so ADM created the Quijote. Using the same basic construction as the other models (RWD, ladder chassis, mcpherson strut front, solid axle leaf rear) the Quijote had 4 doors, and it was presented in 2 trims, the base and the premium. Both powered by the SiCa22L, a 2.2L variant of the Modular 4.


The base version came with 4 speed manual transmission and a 5 seat standard interior, with advanced safety and power steering. Saleswise it was pretty good received.

*Figures sales for gasmea
Market price: 8190
1960 price: $1,983.56

The Premium trim included a 3 speed automatic gearbox, an updated suspension system, and a std radio, while the interior was pretty much the same as the base version, this one has fake wood details to give it more “class”



*Figures sales for gasmea
Market price: 9030
1960 price: $2,187.01

1 Like

I genuinely like the designs you present here. They seem very authentic to me, given that they’re mainly targeted at a Middle-American market. Moar?

Thanks! This is actually my side company but as it turns out, I have spend more time with this than my main company :sweat_smile: It’s quite fun to do cars for the middle market, they don’t have to be over-the-top cars, and it allows to experiment different designs (as my main company Meliora Automotive is/or will be focused in premium and light sport cars, like BMW; while this company is more like Chevrolet-chrysler type of thing.

1960 Rivera (third generation)

With every generation the Rivera was growing in size. The 1960 model received a new chassis (but the same old arrangement, ladder chassis with double wishbones front and solid axle with leafs in the back) and a new engine. There was only a trim available at the time, and it came with the Mastiff V8 engine, a powerful 4.9L OHV V8 matched to an automatic Hydramatic 3 speed transmission.


As the gear leaver was in the steering wheel, the Rivera could fit 6 adults inside, featuring a premium interior and a premium AM radio.
Despise its weight (1.5 tons) the engine could move easily the car, and the suspension was comfortable, resulting in a nice and comfortable ride.

*Figures sales for gasmea
Market price: 12180
1960 price: $2,949.92

1 Like

oh, I’ll have to see how my company’s car stacks up to this one, as I use the same body, a V8, and is sold in the same market and categories. (the car is finished, but the story is waiting for 2 earlier stories to be written first)

@findRED19 I’m pretty sure it will do much better, I’m terrible at optimizing my cars. But, in the narrative of this car company, the engineers are most likely still hitting rocks together :neutral_face:

1960 Madero (second generation)

After the introduction of the Quijote and the Villa, the madero was upgraded to the sport model of ADM. After seeing what its fellow contry-company Meliora was doing, the guys running ADM decided that they wanted something of that as well, and the new generation of the Madero was presented.


It came in 2 trims, the regular or base and the super which is the one in the picture.
The design was controversial, as it was completely different (and ugly) compared to the anterior design. Instead of the classic ladder chassis, or a modern monocoque, it was build on a spaceframe chassis instead (tooling for a monocoque car was expensive, especially for a car that was a gamble).
The base version was powered by the same SiCa22L as the Quijote, with a similar 4 speed manual transmission.

Inside, the car had 2 seats, an interior similar to the one in the Quijote Premium with power steering but no radio. Thanks to its light weight (930 kg) it managed to do 0-100km/h in 12.5s and to achieve a top speed of 162.6 km/h.

Market price: 8855
1960 price: $2,144.62

The super version was powered by a more powerful engine from the modular 4 family, the SiCa4B24 (2.4L OHV L4 with a 4 barrel carburetor)
With all the extra grunt from that engine (and with 20kg more) the car did 0-100 km/h in 10.5s and reached a top speed of 177.8 km/h.


Due to the fact that the ensamble of the car took longer than any other model in the line-up, very few were made every year, and it was a coveted model.

1960 price: $2,203.96

2 Likes

What do you use to calculate the cars price at the time of production?

I call it the gold method :sweat_smile:
I read somewhere in the forum that the automation money units were roughly based in 2010 US dollar.
And according to this page http://www.macrotrends.net/1333/historical-gold-prices-100-year-chart the price of gold in January 2010 was $1179.88 per ounce. I just convert the value of the car to ounces of gold for that year, and then back to currency for january of the year that the model was launched. The idea came from this post --> Prices, production untis and Economy questions

Thanks, I’ll have to remember to bookmark that page on my home computer later, since Im currently at school.

1960 Mástin

Following the tradition of trucks and Suv’s, ADM put to rest the old ADM-35/volcan and launched their new trucks line-up

1960 Mástin Familiar

The brand new Mastin Familiar was a basic SUV (ladder chassis, mcpherson strut front, solid leaf back) with rear wheel drive, powered by the replacement of the old Venturi 6 (1946-1959) the brand new Mastiff L6 unit. It had 3.6L of displacement with OHV configuration and a 2 barrel carb, with enough power to move the not-so-heavy suv (1275kg).


It came with 5 doors, 5 seats and std interior, with an automatic 3 speed transmission. It had no radio, but for extra money you could get one.

1960 price: $2,237.87

2 trims were offered as well, a single cab powered by the same L6 engine with a manual 4 speed transmission w/overdrive, with RWD, and a longer 4x4 version, with the same v8 as the Rivera, but with an 3 speed automatic transmission, both with manual locker diff.

1960 Mástin Cab


1960 price: $2,187.01

1960 Mástin 4x4


1960 price: $2,438.89

2 Likes

Holy Moly even more beautiful cars :astonished:!

I’m impressed

1 Like

THE MID 60s

Still at 1960, ADM was partially founded and owned by the Mexican government, meaning that most of their prices were low to allow the national market to take off. But in 1961 the government decided that too much money was invested into ADM and the company was warned that they would stop receiving support by 1965.

Preparing for that, ADM managers put a lot of effort into a more aggressive international campaign, and they offer all the line-up across the whole continent. All the models were redesign (face-lift and a more intensive engineering) to compete with other makers.
Also all their new models came out with a higher price, to cover the new costs per vehicle and the lack of support by the government.

1964 Rivera

One of the first models to receive a face lift and a complete re-worked engineering was the big sedan Rivera. Only the chassis and the engine (4.9L OHV V8) along with 90% panels remained the same, but everything else was reworked.

It had 5 seats (a seat was removed to place a phonograph) with the a nice premium interior (a lot of leather and woodgrain) and the most advance safety. The brakes were solid disc front and drum brake a the rear with wider tires (in comparison to the older model).
Since it weighted a lot and had an anemic engine with a 3 speed automatic, the car was pretty slow. It did 0-100 km/h in 13.9s and it could reach a top speed of 181.7 km/h.

The Rivera was pretty good received, and the only complain was the lack of power, but must owners just re-tuned the engine and added more carbs to it.

Market price w/38% mark-up: $18,438
1964 price: $4,234.00

3 Likes

That is a fantastic looking car.

1 Like

Thank you! If only (as KLinardo said in the car shopping round) my engineers put as much effort in the performance as the designing and styling guys :sweat_smile:

Hmm, it seems that art is much easier to do than engineering in hot climate, like Mexican :wink:

1 Like

Let’s say that and not that my engineers are lazy xD
Moving on to another piece of work :slight_smile:

1964 Mastín Familiar

Sames as the Rivera, the Mastín Familiar was re-engineered and offered in 2 trims, the Familiar Base and the Familiar Clase (the one in the picture).


Powered by the old and reliable Mastin L6 (3.7L L6), the Familiar Clase was the Rivera of the SUVs. It came with an automatic 3 speed transmission, manual locker, RWD, Solid discs front-drums back, 4 seats with the same premium interior and phonograph as the Rivera. Speedwise it was painfully slow (0-100 in 15 seconds, 147 km/h top speed), but considering the roads of that time, you really didn’t need to go faster.

1964 price: $3,435.00

For those in a tighter budget, the Familiar base was offered. In the exterior, the main difference was the absence of the roof racks, but the interior and the suspension were completely different.


It had 5 seats (one more, since there was not a phonograph in the way) with barely any padding, no locker, no radio and significantly less safety gizmos. All of this made it lighter and so faster than the Clase trim. 0-100 was possibly in 13.9 seconds.

The Familiar Base trim was so succesfull that was widely used in different aplications, such as policial vehicles or ambulances.

1964 price: $2,409.00

2 Likes

1965 Villa Coupé

The Villa always had a difficult life. It started as a replacement for the early 50s Gomez, that wasn’t a bad seller, but it fail to attract people looking for small city cars. It received later in 1960 a facelift and a new engine. Again, failed to attract the targeted group of buyers, and ended up competing against the Quijote.
After the recent facelift, pretty much everything that is not in the outside was re worked (except the engine), this time, aiming not to city or budget buyers, but rather small families looking for a simple car for daily use or commute.


It was powered by the same 2L OHV l4 with 60hp paired to a 4 speed manual. The gearing was really short (since its top speed was only 145 km/h) to allow the engine to push easily the 1 ton car.
It had seating for 5, with a basic interior and no radio, but also had power steering and advance safety (although that was an overkill, the car was pretty slow to crash into something).
0-100km/h: eventually
top speed: 145 km/l

1965 price: $2,100.00

2 Likes

1965 Quijote 1st Generation Facelift

The Quijote took the name of the main character of the spanish novel titled The Ingenious Gentleman Don Quixote of La Mancha.

First introduced in 1960, it was a model designed to fill the gab between the luxurious Rivera and the cheap Villa. 5 years later, a facelift was in order, and also 2 new trims were introduced, the Coupé (a sports family car) the Sedán (a 4 doors premium saloon) and the Familiar (the first ADM station wagon).

The engineering behind it was simple, steel ladder chassis with steel panels, mcpherson strut at the front and solid axle leaf in the back. All of them used the same engine, a 2.2L OHV 4 cylinder in a FR configuration, mated to either a 4 speed manual or a 3 speed automatic. While it wasn’t the most emblematic design, it was a key model in the expansion of the company.

1965 - 1968 Quijote Coupé

  • ENGINE:
    In-line 4 2.2 liters OHV
    Single carburetor Single barrel
  • FUEL:
    Regular leaded

  • manual 4 speed
  • 5 seats
  • Standard interior
  • Power steering
  • Advanced safety

1965 price: $2,274

1965 - 1968 Quijote Sedan

  • ENGINE:
    In-line 4 2.2 liters OHV
    Single carburetor Single barrel
  • FUEL:
    Regular leaded

  • 3 speed automatic
  • 5 seats
  • Premium interior
  • Premium radio
  • Power steering
  • Advanced safety

1965 price: $3,045

1965 - 1969 Quijote Familiar

  • 3 speed automatic
  • 5 seats
  • Basic interior
  • Power steering
  • Advanced safety

1965 price: $2,111

3 Likes