Beauty: it’s an interesting thing. Our human minds are tuned to find beauty in certain things: a landscape, a person, an artwork. But how did it come to be that one could see beauty… in an automobile? A lump of metal hollowed out and bent around so it could take us and our belongings from place to place, while also being as efficient as possible. It shouldn’t make sense, yet we can see beauty in the perfect shapes, vents, and even headlights of a car. Why are sounds beautiful, either? Why is it so amazing to hear a revolving assembly of 12 pistons and rods spin above 7000 RPM and to hear air rushing into the intake manifold, feeding thousands of explosions per minute?
We ask all these questions while building our automobiles, and others too. Why is it so exhilarating to press the gas pedal to the floor and feel a force equal to Earth’s gravity shoving you into your seat? Why is it so satisfying to slot a shifter into gear and release the clutch pedal from beneath your left foot? And the best question of all, Why would we ask ourselves these questions?
Because many don’t. Many, many don’t. Many people, many other companies, they don’t think about it. But we do. That’s why our newest project has 1000hp. That’s why it has 3 pedals. That’s why it has a beautiful, aerodynamic shape backed up by dyed blue carbon weave. That’s why it’s not made to cater to the record books; it’s made to cater to the driver.
Don’t put this car in a garage. Put it on the road, put it on a racetrack. It was made to be seen, made to be felt, and made to be heard. So look at it, and let others look at it. Feel it, and let others feel it. Listen to it, and let others listen to it. That’s what it was made for.
The 2019 Velocita Esperienza: not because we can, but because we want to.