Just when you thought it couldn’t get any worse for anyone who preferred passenger cars to crossovers:
This monumental decision from Ford not only smacks of cowardice - many other brands haven’t given up on mainstream passenger cars yet, despite steadily dwindling sales in the face of the current crossover boom - but is also extremely short-sighted, considering that the Fiesta, Focus and Fusion are genuinely good and do not deserve to be withdrawn from the lucrative U.S. market, even if it helps Ford’s bottom line. At least the Mustang will live on, but as a dedicated enthusiasts’ car, it won’t cater to the same market as the Fiesta, Focus and Fusion did.
Worryingly, this cull of Ford’s lineup could kick-start a trend in which every other major manufacturer decides to throw in the towel and axe every passenger car in their range (except, probably, for dedicated sports cars) in favor of putting all of their eggs in the SUV basket - and the fallout might not even be limited to North America this time. If this trend reaches its conclusion, with the exception of sports cars and supercars, there might not even be any passenger cars left for us to buy anywhere at all!
So what do you think of this? A shrewd move from Ford, or a misguided attempt to stay relevant in an ever-changing landscape? I’ll let you decide. But the motoring landscape of the future is clearly destined to be dominated by, if not exclusively comprised of, crossovers and SUVs. If that’s progress, I’d rather live in the past.