July 1972 - PMI Usurper HQ
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Gentlemen. Stakeholders of this beautiful Corporation. We have a conundrum.
We have two magnificent new cars to introduce on the market over the coming months: one is the Jeddah trim level of our face-lifter Scud, the other is the third generation of the Elegant. Both are fantastic cars, I believe, in their own right, but our marketing campaigns must choose a focus. I trust on you to make the tough decision that is necessary in this matter.
I do not wish you to make this matter ill-informed, so here’s the breakdown:
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The Scud Jeddah is our luxury trim; we have up to this point never offered a car with such high-quality interior. This also means a higher price than usual. The engine is either an updated version of the trusty 390 or a massive bored-out 511 cu.-in. version of the Scub Sabre’s 464. The car is comfortable, massive, safe, prestigious; but it drinks fuel and especially with the large engine understeers like a boat. Then again, this is a long-distance cruiser not meant to be sportive.
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The new Elegant is the complete opposite. It remains a small car - though as with the second generation already, more conservative in style - and much in line as with our competitors it offers an engine tuned for this new-found fad of fuel economy - much like the foreign imports that gave birth to the Elegant in the first place. Two trims are offered, each with the 248 V8, one with a manual gearbox, that is sporty and swift; and one with the automatic gearbox, that trades in the sportiness for drivability and comfort.
I realize this will be a tough choice gentlemen, as it can make or break the perception of PMI Usurper Corp. in the high-level specialized press. Now, let the voting commence!