After the release of the Standard, Phompsonby were promising a great car. This car promised to be the pinnacle of car design. It would be large, premium, economic and powerful, with a fast top speed, all new engineering designs, a brand new drive train, gearbox and a complete overhaul of the current car building climate. What they came out with in 1929 was the Phompsonby Luxury and it failed on nearly every front. Phompsonby had never had a true failure of a car, only underwhelming or ‘on par’ with expectations, such as the Wagonner or Everyman. The Luxury was the first time Phompsonby failed to deliver a solid car.
True to their word, Phompsonby did mount their largest engine yet in the car, a massive 2.2 litre inline 4 engine named the Phompson Luxurious. It also produced the most amount of horse power yet from one of their engine, being their first civilian engine to break 100 horse power, making 110.1 Hp at 5,700 RPM and a maximum of 172.8 Nm of torque. However, nothing was really ‘new’ about the engine that Phompsonby promised. It still used leaded fuel with direct action OHC headers and single barrel duel carburettors, though it did use eco carbs. The engine could also do 16.1 miles to the gallon, but it wasn’t the 25 miles to the gallon Phompsonby promised.
The car was fast, faster than even the Longstar, though by now that car was 8 years old! The top speed was 88.5 MPH, faster than any production car from them before, though the 0-62 was 12.5 seconds, slower than the Longstar. The car also failed to deliver on the promise of a new drivetrain and gearbox. The car was still rear wheel drive with a 4 speed manual longitudinal gearbox and no differentials.
The car was also deemed ugly compared to other offerings from other companies and from Phompsonby themselves. The car was long, too long for the engine and it served to be a nuisance when driving, as the car was too long for the tighter UK roads. The colour was meant to be regal, with a black body and red highlighting colour, but the overall design of the car was not up to Phompsonby standard. The headlights didn’t fit with the style of the car, though the new spoked wheel design was indicative of the wheel design to be used on most cars in the 1930s. The interior was very premium as promised, with a similar level detail and care put into it as given to the Family MKII. However, this just served to make the car even less desirable, as the interior was just as good on the Family MKII and that car was all round better than this car.
The car was a massive flop when it was released. Barely any sold and it was universally disliked by nearly everyone. It was too long, ugly, expensive and underwhelming. Nearly everything Phompsonby had promised did not get delivered with this car, resulting in extremely poor sales and a massive monetary and time loss by Phompsonby into this car. It didn’t revolutionise the motor industry, new engineering techniques were not employed, the suspension, gearbox and engine design were all the same, the only improvement of the engine being that it was larger, resulting in the increase of power.
The car was on sale for less than a year and its failure ushered in the Great Depression in the UK as well as the end of Phompsonby’s ‘Golden Age’. The company financially crashed from the combination of the failure of the Luxury, the market crash of the Great Depression in the UK and an overall lack of people buying their current offers, partly from the failure of the Luxury but also from the Great Depression. Phompsonby wouldn’t produce a new car for nearly half a decade after 1929 while it was struggling to recover and waiting for the global economy to recover.