1970 - 1972 NEWS: ADM CANCELS SUVs & PICK-UPS PRODUCTION
Due to the oil crisis, and internal problems inside the company, the production of the Mastin line is about to be cancelled. The pick-up models are already cancelled and the SUV versions will see the axe in 1971 (selling the stock through '72).
Old stakeholders of the company (the original ones from the time it sold agricultural equipment and it was called TCN) saw this with bad eyes, same as the new trend of naming cars in foreign languages instead of the traditional mexican last names.
1971 through 1972 was a hard time from the company, but the resolution was to split the company in 2 brands, one would retain the same name ADM and would sell mainly cars, with the new technology that has been developed by the company so far (DAOHC, V6s, monocoque and longitudinal FWD) and a second one called Mastin destined to produce big vehicules with some of the old tooling and technology (OHV V8, L6 and ladder chassis) as well as the Mastiff name rights.
The change was reflected in a new logo and the kill of the Quijote and Villa names. Only Rivera was kept, as it was the flagship of the company.
Old logo:
New logo:
