ADM of Europe™ - 1990 new Venice! -and also new formatting


ADM of Europe is a subsidiary company of Automotores de México (ADM), founded in late 1979 in Seville, Spain, with its headquarters later moved to Frankfurt, Germany.

As part of the efforts to expand to europe, a new division was founded by ADM with the help of Sanda Motor Corporation (at the time, ADM was a major stakeholder). Given the difference between the two markets and regulations, models eventually evolved and ADM of Europe presented new and different designs to its parent company.

Current 1990 line-up:

1986 Chapeau

  • Base - $3,825.54
  • Convertible - $3,981.58

1988 Madrid II

  • Base
  • Estate
  • Prime

1990 Venice

  • Cargo
  • Fleet
  • 2DMP
  • 4DTD
  • 4DSD

Special Cars

'82 Pilgrim Group A - ETCC

'84 Galgo Group A - ETCC

'90 Venice Rally - Group A


1980 ADM Chapeau

Yellow and fun

One of the first models ADMoE introduced upon its arrival, was the Chapeau un 1980. Initially, only available in 1 trim, the Chapeau was all what the ADM models in America weren’t.


For around some years, ADM was toying with the idea of entering the European markets, but without a clear plan or right models was something difficult. So, in 1978 it bought a part of Sanda to solidify a partnership, which will allow ADM to use some of the japanese automaker technology to shorten the gap ADM had.

Without further ado, in 1980 the Chapeau was presented. It took its name from one of past ADM models, but the design was entirely new, based in a new platform build togheter with Sanda for future compact and mini vehicles. Also, ADM desided to change the naming philosphy of cars, going back to older names (in Spanish) for North America models (such as Villa, Madero, Rivera…) while using the non-spanish names for its subsidiary in europe.


Power-wise, it used a smaller version of Sanda’s B family engine that powered the Archer and the Admiral. 1.2L L4 DAOHC with 55hp and 64ft-lb, more than enough to move the light 691kg car.

Only available as a base version, it came standard with a 4speed manual transmission and front solid discs (nothing else, really. Basic interior and no entertainment).

Chapeau Base - $3,675 (in 1980)


A foreign branch of ADM? There wasn’t one in Kee, but given that in the UE4 timeline, the company wanted to expand its presence beyond its Mexican manufacturing base, I can now see the justification behind it.

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Besides, it is fun to learn more about the differences between european and american car regulations, and to “stretch” my creativity with alternate designs and tunings for ADM/Sanda.

1980 Pilgrim

It came from a foreign land, far far away

As part of their plan to get into the european markets, ADMoE introduced a compact car, a mid size and a executive models as part of their 1980 lineup. The pilgrim not only was a mide size sedan, also had hatchback and station wagon variants.


The original Pilgrim was a station wagon with a longitudinal engine and front wheel drive, which was the replacement for the much older Quijote. ADM decided to revise the concept and bring it overseas (but with RWD), with the addition of several trims.

One of the most excitings things was the engine, a collaboration between ADM and Sanda engineers allowed them to mix both their technologies on direct acting OHC to bring their first DOHC system. The A series engine was basically an old aluminum engine block provided from ADM (the original alu4) with re-design aluminum heads by Sanda. The result was a light unit with lots of power for its size.


The 1.3L Hatchback model was the cheapest trim, 4 seats, a basic interior and a simple 1 speaker radio was all included (not even power steering). The next trim was the 1.3L sedan, with 4 doors and better interior with power steering. All powered by a 1.3L variant of the A4 engine.

The station wagon was the same as the sedan in terms of interior, only with bigger cargo and a 1.6L version of the engine. Finally, the top of the line was simply called Prime. 1.6L engine, with alloy wheels, more comfortable suspension and a proper audio system.

1.3L A4 engine - 63hp & 73 ft-lb.
1.6L A4 engine - 81hp & 89 ft-lb.

…and back

Specs and Price
All are 1980 prices

Pilgrim 1.3L Hatchback - $4,517.40

Pilgrim 1.3L Sedan - $4,972.12

Pilgrim 1.6L Prime - $7,690.26

Pilgrim 1.6L - $5,076.34


1980 ADM Madrid

The last car to be introduced in 1980 by ADMoE was the Madrid. The first car in the line-up to not share its name with a previous ADM model. It came in 3 trims, the base only called Madrid, the V6 and the Prime.


Given that ADM had already spent quite the money adquring Sanda and launching the company ADM of Europe (plus some extra efford was done in designing some racing cars, but more on that later), there was not much money left for the design of a new car. So ADM opted for importing one of Sanda’s models and rebadged it.

The new car was named Madrid in honour of the capital of Spain. In reality, it was a 1978 Sanda Admiral with some re-worked exterior and a left hand drive conversion. Esthetical changes included the branded ADM grill, a re-worked upper rear body, changing it from fastback to a sedan, and changing most badges.

ADM Madrid, base model

Engine wise, the base model came with a 1.8L 4 cylinder B series engine from Sanda, while the other 2 trims swaped it for the ADM V6. Thanks to less extric emissions regulations, the engine was downsized to 2.8L and still produced 120hp, 10 more than it’s american counterpart. It is also the first ADM/Sanda engine using an injection system. All versions were transverse-FWD.

The base model was still pretty good equiped, while the V6 version added a more powerful engine, as well as an upgraded interior and front fog lights. The top of the line, the Prime added alloy wheels, better painting and a refined and premium interior and stereo.

The rear end was identical from Sanda’s admiral, only the headlights were changed

Specs and price
All prices are in 1980 US dlls.

1980 ADM Madrid - $6,983.53

1980 ADM Madrid V6 - $8,953.53

1980 ADM Prime - $10,460.99


1981 Chapeau Convertible and Chapeau Prime

In 1981, 2 new trims were added to the Chapeau, a soft top convertible and a more equiped Prime version.

History and development
Given the Chapeau was well received un european markets, 2 more versions were introduced the next year. The Softop convertible was already in development, but due to some details in the design it wasn’t produced until 1981, while the Prime version was designed and ready to being produced in a year time.

New models received the mandatory rear fog light, as well as a new 16V badge

To compensate for the extra weight, the original 1.2L B series engine was swaped for the 1.3L A series engine from the Pilgrim, going from 55 to 63hp and from 8 to 16 valves.

In comparison to the base version, the soft top had a nicer interior with nice levels of padding, plus a dual speaker 8 track player, while the prime got a 4 speaker system and power steering. Both came with 4 speed manual gearboxes, but gearing was revised to give a better fuel economy.

Chapeau prime in ADM prime color. Besides the badge to the side, it got fog lights

Specs and price
Prices in 1981 US dlls

1981 Chapeau Convertible - $3,494.43

1981 Chapeau Prime - $3,708.14


1982 Pilgrim ETCC

In order to give more publicity to the company in europe, ADM decided to launch a racing program in Europe (as well as in Japan for Sanda). With the new FIA regulations for 1982, ADM homologated the Pilgrim 1.6L Prime trim. The car was homologated accordingly to Group A regulations, and it was the single competitor in the 0-1600 cc division on the European Touring Car Championship.

Due to the rules, the engine modifications were limited, and as a result, the 1.6L A series engine produced 148hp at 7,300rpm. The car only weighted barely above 800kgs which made it the lighter car in the competition.

Sadly the car only was competitive in the 1982 season, but it was rendered too slow for the 1983 season,
where most cars had at least 280hp, even with its light weight the Pilgrim couldn’t compete, so it was remplaced with another homologated car by the 1984 season.

ATT: 2:28.61
Airfield: 1:29.67


1984 Madrid Second Generation

After 5 years, the next generation Madrid was introduced, as well as a new engine, co-developed with Sanda.

Madrid sport


After the first run of the first generation of the Madrid (which was a re-badged Admiral) ADM decided to create a model from scratch (the Admiral was a bit too large). The new generation was slightly shorter, but also came with more trims. The plan of ADM was to diversify accordingly to the Euro market segment, and the Madrid was set to ocupy the D segment.

Also, it was presented with a new developed engine simply called Oviedo L5, a brand new dual overhead cam all aluminum straight 5 engine feed through Sanda’s throttle body injection.

Madrid Estate

The base trim came with the same 1.8L 4 cylinder engine used in the Pilgrim, while the estate and the sport trim used the Oviedo engine, producing 112hp and 115ft-lb, all of them mated to 4 speed manual gearboxes.

On the other hand, the prime trim, came with leather seats, electric windows and a 4 speed stereo, as well as the same ADM V6 as the previous generation, mated to an automatic 3 speed transmision.

Madrid Prime

There’s a weird bug with this body and the grilled I decided to use, all trims are supposed to look like the picture of the estate trim

Price and specs
All prices are in 1984 US dlls

Base - $5,370.85

Sport - $5,907.44

Estate - $6,412.90

Prime - $9,398.70


1984 Galgo ETCC

ADM entered racing in 1982 with the Pilgrim racing in the European Touring Car Championship. And although the car was competitive for that season, in was rendered too slow in 1983, as most of the cars were going into the “more power” realm. For this reason, ADM exported some Galgos to europe, and used some Grand Prix models to homolagate and create a more fitting and competitive car.

As per Group A regulations, the car was mildly modified to meet the minimum weight, while most of the suspension components were strenghten and the brakes improved (as well as a new gearbox). The engine modifications were limited, the air filter was removed, the camshaft and valves although the same size were more stronger and lighter, a new exhaust manifold was installed and the 2 fuel injectors were retuned. As a result, the car put around 320hp, more than enough to compete with the rest of the cars (but way less thant the Galgo GTO was captable). It ran in 184, 1985 and 1986.

Automation test track: 2:19.70
Airfield: 1:24.29


1985 Pilgrim Facelift

Pilgrim 1.6 Sedan

Well into 1985, it was time for ADM to make a small facelift to the first generation Pilgrim. Being built as a shared platform between ADM/Sanda, the car was intended to be used as a rebadged model on their respective markets.

New front facia

The Pilgrim for 1985 year came only with 3 trims, the budget 1.4 Hatchback, 1.6 Sedan and Prime.
The Hatchback model was intented as a very cheap alternative, and could also being consider as a different model entirely. It was equiped with a basic interior and entertainment, as well as 1.4L L4 engine from the A series making up to 74hp and 80ft-lb of torque.
The 1.6 Sedan came with a 1.6L version of the same engine (81hp and 89ft-lb) but with and an upgrated interior and suspension. Both trims came with a 4 speed manual gearbox and carburetors only.

Pilgrim Prime, only available as a 2 door

The Prime was only available as a coupe, and had a more sportier behaviour. Also the engine was the 2L Oviedo engine from the Madrid. Being the top of the line, it also came with a premium interior (and fog lights)

Specs and price
All prices are in 1985 US dlls

1.4 Hatchback

derp bugged grill

1.6 Sedan



1986 - Chapeau facelift!

5 years after the initial release of the original Chapeau, ADM introduced a more needed facelift, this time with a more “exciting” and fitting design. Still it was a shared collaboration between ADM of Europe, ADM and Sanda, which allowed them to introduce their own versions on their markets.


Although it looked very similar to the previous model, there were more changes that meet the eye with the new facelifted model. For starters, the Prime trimmed was dropped, and only the base and convertible trims were available. Both versions came with a new face, as well as a redesigned rear door.

Mechanically, both models diteched the L4 B series engine from Sanda, in favor of a new in house designed L3, called Sevilla. In the Chapeau it was a DOHC 1.2L engine with SPFI. pushing 70hp.

New trim camed with a rear windshield wiper

Both models were intented as budget options and were significantly cheap to buy and own, with a seating for 4 and basic interior, they were a hit on a small cities.

New front based on the pilgrim

Specs & price
All money is 1985 US dlls

Chapeau Base - $3,825.54

Chapeau Convertible - $3,981.58


1988 Madrid Facelift and new options :es:

Madrid in prime red

in 1988 the Madrid received a facelift, after 4 years of being in the market. Calling it a facelift would be a bit of a stretch, as in the exterior, only minor things were changed, the car received a new grill and headlights, but most of the exterior design remained the same.

Besides the new grill, the lineup was changed a bit, now the Sport version was no longer offered, nor the ADM V6, but a new engine was offered, a brand new 1.7l L4 Diesel option developed entirely in-house, and the Oviedo L5 received a more modern Injection system that raised the power to 115hp. The Diesel was offered standard in the base version, with the petrol based engine as an option, while for the estate the petrol was std and the diesel an option. The prime model on the other hand, only came with the L5 petrol engine and a 4 speed auto transmission.

Madrid Estate

TECHNICAL Base Estate Prime
Engine: ADM Diesel Oviedo
Placement: Front Transverse
Type: Diesel L4 Inline 5
Block/head: Cast Iron/Cast Iron Aluminium/Aluminium
Valvetrain: DA-OHC DOHC 10v
Fuel System: Turbocharged Multipoint EFI
Bore/Stroke: 77.4mm x 93.1mm 81mm x 77mm
Displacement: 1,753cc 1984cc
Max Power: 88hp @ 5,000rpm 115hp @ 6,400rpm
Max Torque: 116lb-ft @ 2,400 - 3,300rpm 112hp @ 4,000rpm
Transmission: 5 Speed Manual 5 Speed manual 4 speed auto
Drivetrain: FWD
Chassis type: Monocoque
Chassis/panels: Steel / Steel
Front suspension: McPherson Strut
Rear suspension: Semi Trailing arms
Brakes Front: 2 piston 230mm Vented discs 2 Piston 230mm Vented discs 2 Piston 245mm Vented discs
Brakes Rear: 220mm drums Single piston 220mm solid discs Single Piston 220mm Solid discs
Tire size: 185/75R13 195/65R14 195/65R14
Weight: 1,114 kg 1,164 kg 1,170 kg
Top Speed: 163km/h 179km/h 179km/h
0-100km/h: 12.9s 10.5s 13.1s
400m: 19.02s 17.70s 19.39
Fuel economy: 22.8mpg 16.6mpg 15.6mpg

Diesel cars replaced the Auto badge for Diesel in the base model

EQUIPMENT Base Estate Prime
Seats: 5 5 5
Leather seats: N/A Optional Std.
Adjustment: Manual Manual Electric
AM/FM radio: Std. Std. Std.
Media: Cassette Cassette (Optional HD audio) Cassette HD audio
Speakers: 4 4 4
Power steering: Hydraulic Hydraulic Hydraulic
ABS N/A Optional Std.
Alloy rims N/A Optional Std.
Safety rating: 40.6 46.9 46.3

Now that’s increasing the pressure on the CMT Astrona, especially the CE economy models. Our GL model shown might also feel the breathe of the Madrid in its neck considering the wide range of latest-technology options.

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The Astrona does look like a competitor to the Madrid! We better keep an eye on CMT.

We are striking back with the 1989 Astrona CS. 120 horsepower from a 2.0 DOHC five-cylinder engine. We are taking the Madrid Estate serious.

Why are you posting your cars on his thread?


He’s had this habit for a while now…


Presenting new ADM Venice
A whole new range
The all new ADM VENICE is a B-Segment car available in a different array of models for different situations, with different types of engines. It is the direct replacement of the Pilgrim. The lower trim starts with the 2DMP model, a 2 door trim with basic options and a 1.2L gasoline inline 3 engine pushing 78hp and 80ft-lb of torque to the front wheels.

Next comes the 4 doors models, the 4DSD and the 4DTD. The 4DTD added a nicer interior with a cassette player and used the re-tuned ADM 2L turbodiesel engine with 82hp and 115ft-lb. Whilst the 4DSD was the top of the line, with the 2L 5 cylinder Oviedo engine pushing 126hp and 117ft-lb.

Capable Workhorse
The Venice was also offered in 2 commercial trims, both using the 2L diesel engine, aimed to be used as a light transport vehicle or taxi. Perfect for both situations given their small size.
Also, this is the first time ADM of Europe is entering rallying, with the ADM SPRT model (based on the small 3 door trim). This added a turbocharger to the Oviedo engine, producing now 220 horses (The actual race car is boosted to 280hp, allegedly), paired to a 5 speed manual close-gear transmission that sends power to all four wheels. This special model complies with Group A regulations, and only 5,000 are to be built.
© 1990 ADM of Europe