Borealis Personvagnar

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Buckle up and prepare for takeoff - reach for the stars in style and with power! With it’s sleek design and powerful motor, the 1950 Fury will help you reach the new frontier in no time. Start your adventure today at your local Borealis Personvagnar dealer.


The 1950 Fury 500 was a moderately priced high performance sports coupe with the purpose of giving people on a budget a lot of car for their money. With its 244hp and 356Nm of torque, the Fury 500 hits a top speed of 238km/h (147mph) and does 0-60 in 7.6 seconds. The engine, the Rocket, is a 5L eight cylinder engine featuring a space age direct acting overhead cam design and a proprietary fuel system, the Trinary, which consists of 3x 2 barrel carbs. All this could be had for only $1365 in 1950. The car comes equipped with four standard seats and a standard AM radio. Two colors were available, Deep Space Blue and Superluminal Orange.





In 1955, another trim was released, the Fury 670. Interior wise, it remained the same except that the tires are much wider and with a performance rubber compound now and the exhaust is bigger to accomoade the 6.7L NukeEight V8 engine and its 339hp and 495Nm of torque. It also features better brakes as well as different badging. It hits an astronomical top speed of 258km/h (160mph) and does 0-60 in 6.1 seconds. This more expensive model cost $2192 in 1955.

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A road legal Rocket Ship? Yes, of course! The new Fury, the Swedish Rocket on wheels, is fully road legal!

Start your adventure today at your local Borealis Personvagnar dealer, for only $1897.




The Fury 500 in Solar Black. Called Solar Black due to the faint red shine it gives off. Like a star’s shine in pitch black space.

The Mk2 1958 Fury 500 is the second iteration of the Fury performance coupe, once again bringing high performance automobiles at an affordable price of $1897 in 1958. The Rocket V8 has been revised and features more power and sturdier, forged internals for extra revs. With the precision tuning by our engineers and the “Trinary” fuel delivery system setup, the motor produces 260hp and 375Nm of torque. 0-100kmh is achieved in 6.5 seconds and top speed is 233km/h (144mph). Interior wise, you have four, nice standard seats with a standard, up to date AM radio system and the latest in safety technology.






The Fury 670 in Hypersonic Orange.

The Fury 670 arrived in 1961, once again acting as the more premium trim with more power. The 6.7L V8 produces just over 400hp and 556Nm of torque. The car hit 100km/h in just 5.5 seconds and top speed was clocked at 258km/h (160mph). This particular model comes equipped with power steering as standard due to how heavy the car is. Interior remained the same but exterior wise, it got painted rims, bigger exhaust pipes and different badging. The brakes were upgraded to disc brakes on every axle. All this could be had for $2699 in 1961.

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I’m sure that either Fury would have been a supercar before the term was actually invented, and the aeronautical influences would have been readily apparent in their designs.

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A prehistoric Koenigsegg? :stuck_out_tongue:
Would not have been easy to sell them in the home market in the 50s but…

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The most furious thing on the road…Can you tame the new Fury 670?

Starting at $3228,99 at your local Borealis Personvagnar dealer.




The Fury 500 in Pulsar Blue.

The new Fury 500, introduced in 1966, was Borealis Personvagnars entry into the muscle car market. Featuring a clean and sleek design and vivid colors, the Fury 500 is certainly an attention generator. With this, the third iteration of the Fury, disc brakes and power steering were standard equipment. It seats four people comfortably in a standard interior and they can tune into their favorite radio station with a single speaker AM radio. Starting at $2240 ($16947 today), the car was popular in multiple segments, including muscle and muscle premium, sport and it saw some sales in the utility and utility sport segments as well as GT.




The Fury 670 in Sunrise Yellow.

The Fury 670, released in 1968, features the same interior qualities as the Fury 500 except it has much bigger and wider tires and brakes due to the added weight from the 6.7L V8. With 421hp, it hits 100km/h in just 5.8 seconds and maxes out at 261km/h (162mp/h). To get the best out of all this power, the engine was paired to a five speed high performance gearbox. This two ton monster sold mainly as a premium muscle car and saw some sales as a GT car and premium and luxury utility car. For the Fury 670, the rims were colored the same color as the rest of the car.






The Fury 850 in Black hole Black and rims in Pulsar blue. The rims are offered in any available color.

The newcomer to the Fury series, the Fury 850, is the top shelf trim in terms of power and was introduced in 1970. It features a massive, high tech 8.5L all aluminum V8 with 524hp and 733Nm of toqrue. It has a single OHC 4 valve setup as well as specially crafted internals to withstand all the power. This incredibly responsive motor runs on regular quality fuel and hits a redline of 5800RPM. This ridiculous car does 0-100km/h in 4.9 seconds, hits 276km/h (171mp/h) and pulls of 1G in in cornering. Sold for only $4267 ($26957 today), its main markets were muscle premium and a little bit in the GT segment.

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Even by the standards of the day this would have been one of the craziest muscle cars ever. >500 bhp 50 years ago? That’s pure lunacy!

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More power, more fury…The new Fury 500

Get YOUR OWN iconic Swedish beast, starting at ONLY $4263!

GenericAuto Magazine 1981

“[…] Borealis Personvagnar Fury 670 Premium has one of the worst MPG ratings of any car ever, getting an embarrassing combined (US) MPG of 5.4.”




The Fury 500 in Superluminal Orange and bonnet in Black hole Black.

The fourth generation, 1976, Fury 500 introduces several changes. Improved performance, better brakes as well as corrosion resistant panels. All past colors for this specific car model were brought back as optional upgrades. It, as usual, seats four people in standard interior and entertains them with a standard 8 track system with four speakers. State of the art safety features keep the occupants safe in case of an accident. The car saw widespread popularity in multiple market segments, including utility, family sport premium and muscle/muscle premium.




Fury 670 in Pulsar Blue + Black hole Black.

The Fury 670, introduced in 1978, is the mid tier performance trim. Featuring the same interior specs as the 500, the Fury 670 has bigger brakes as well as more power and different badging. At only $5902 ($22191 today), the Fury 670 hits a 268km/h top speed (166mp/h) and reaches 100km/h in just 5.5 seconds.

Conquer the roads with style and intense power…

The all new Fury 670 Premium, a Grand Tourer for the everyone! Starting at $7509.


With the Fury 670, a premium version started being offered. Priced at $7509 ($28232 today), the car has a nice, premium quality interior and 8 track entertainment as well as hydropneumatic springs for better comfort. The popularity of this trim was high in the GT, GT Premium and Muscle premium segments, being seen as an affordable grand tourer. The car was widely criticized for it’s abhorrent fuel economy in car magazines.






Fury 850 in Vivid Nebula + Deep space Blue rims and Black hole Black bonnet.

The Fury 850 started its sales in 1980, featuring a top speed of 289km/h (179mp/h) and 0-100km/h in just 4.9 seconds. The mighty 8.5L Sagittarius V8 produces 561hp and 757Nm of torque and features performance improvements. The in house developed Event Horizon DCOE quad carb setup with racing intakes was tuned and still runs on 92RON regular fuel. The Mk4 Fury 850 also marks the end of the Sagittarius V8 engine family as it was going to be replaced by a new, high tech engine named the Quasar, a reference to an object in space called a quasar with very high energy output. Starting at $9708 ($28879 today), the car mainly sold as a premium muscle car.

Since premium upgrades were now being offered, the Fury 850 also had a premium option. Starting at $10965 ($32621 today), it was very popular in the GT Premium segment. It features premium interior and entertainment, better suspension that’s softer and also adaptive power steering.

The Fury 850 Premium was also offered with an in house developed computer controller gearbox called AIShift. This upgrade was only a couple of bucks more expensive and greatly boosted the drivability of the car while retaining most of the performance. Very popular in the Muscle premium ,GT and GT premium segments.

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Ignoring its immense thirst and archaic underpinnings, the updated Fury would have been absolutely insane back then… I am amazed it managed to stay in production for so long with the same body!

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Classic exterior, contemporary interior, spaceage technology.

The new Fury 550 is waiting for you at your local Borealis Personvagnar dealer, starting at $10306!

Sales representative at GenericAuto car show in 1985, to GenericAuto magazine reporter.

For the Mk5 Fury, we listened to all the critcism. High weight, low fuel efficiency. Everything. We completely reworked the chassis of the car as well as all the engine options. The new state of the art 5.5L V8 gives you a combined MPG of 9.8 while still giving 362hp. The car went on a diet and now weighs around the 1.5 ton mark with the base Fury 550. It’s a new era of post 60s and 70s muscle cars




Fury 550 in Solar Black and Accretion Orange.

The new Fury 550 standard ditched the old 5L V8. The new engine is an efficient 5.5L all aluminimu V8 with 4valve overhead cam design. The much lighter and much more responsive engine greatly reduces fuel consumption and the InjecThor multiport fuel injection system makes the engine extremely responsive. The chassis is now a monocoque design for weight saving reasons and it’s all made with corrosion resistent steel. The Fury 550 is speed limited to 260km/h and does 0-100km/h in just 5.5 seconds. A reworked suspension setup makes the ride more comfortable while maintaining cornering abilities. Standard equipment include ABS, variable power steering and the latest and most advanced in 80s safety tech. The affordable price of $10306 ($23480 today) made it quite popular in several market segments including sport, family sport premium and muscle.

The premium trim is as usual equiped with premium interior and entertainment system as well as a more comfort oriented hydropneumatic suspension that’s overall a bit softer. It’s priced at $11632 ($26499 today).

Just when you thought the Fury could not get any more powerful…

The new Fury 890 V10, 613hp for ONLY $13767!






Fury 890 in Hypersonic Orange and Deep space Blue.

The Fury 890 features the previously mentioned Quasar engine. An 8.9L all aluminum V10 with special crafted internals to be able to reach high revs. With a high performance version of the InjecThor system and 4 valve SOHC, the engine produces 613hp and 746Nm of torque and reaches 6600RPM before the rev limiter kicks in. 0-100km/h in just 5 seconds, 12.66s quarter mile and a (electro-limited) top speed of 310km/h (192mp/h) helps you dominate the roads. A big hit in GT Premium, GT and muscle premium for only $13767 ($31364) today.

The Fury 890 Premium has the same setup as the 550 Premium interior wise and with the hydropneumatic suspension. It retains the same power as the regular 890 and costs $16449 ($37473 today). The massive engine manages 34L/100km and the car was a major hit on the GT, GT Premium and muscle premium segments.

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The Swedish beast just breached the 200mp/h line…

Get your own Fury 890 V10 for only $19 459!




Fury 550 in Aurora Green.

The Mk6 Fury 550 introduces an exterior overhaul and fuel efficiency improvements. Despite being heavier then the previous iteration, the Mk6 does 18.7L/100km (12.5 US MPG) combined. This was partially achieved by tuning the engine but also via VVT technology, which is standard accross the range. The car also now features traction control and ABS as standard equipment and the latest and most space age in 90s safety tech. The car had a price of $14 524 ($24 639 today).

The premium trim of the 550 as usual has softer, more comfort oriented suspension, premium interior and casette systemet and hydropneumatic springs. It cost $16 566 ($28 103 today). The premium trim could be had with AIShift 4-speed automatic.






Fury 890 in Black hole Black.

The Fury 890’s engine was also tuned for better efficiency , it has VVT technology and more robust pistons that withstand high RPMS. This massive engine hits an RPM of 7000, produces 630hp and 744Nm of torque. While it’s very similar spec wise to the previus iteration, the Fury 890 hits a top speed of 330km/h (205mp/h), which means this car is certified for 200mp/h+ speeds. It also has very wide tires and V10 and 8.9L badging so that the driver can show everyone how little he cares about environmentalism. Price as $19 459 ($33 010 today).

The premium trim features softer hydropneumatic suspension with premium interior and cesette system. Price was $21 705 ($36 819 today). as usual, it sold mainly as a GT, GT premium and muslce premium car. The premium trim could be had with AIShift 4-speed automatic.