Established in Bradford, West Yorkshire, UK by Jerome Lee Stanner in his mid 20's, Bradford Designs aims to help design cars that would look unique from other cars. The company was funded by Lee's rich father who had recently retired and gave a portion of his wealth to his son.
Lee had always fell in love with Italian sports cars as a kid, the likes of Lancia, Ferrari, and many more like it. He always wanted to make cars not as business executives, but as an art form and cultural exemplaries.
And now he has the chance to make that a reality, but he will have to challenge the likes of Jaguar, Porsche, Lamborghini, all the big league players…
1973: An awkward start.....(BDA MK.1)
Lee got off to a great decision to go for the classic front engine rear drive layout (FR), nothing beats the classic FR coupe. But Lee may had seen a bit too much of the Mercedes “Gullwing” because this is basically just a smaller, cheaper British version of it. Although the “gullwing” was a revolutionary step in automotive design, not much have actually featured such doors, only limiting to the DMC-12 8 years from now and the Autozam AZ-1 19 years from now. The Mk.1 (as it was named) was one of the very very few production cars that featured the gullwing doors.
Aside from the quirky but hassleful gull-wing doors, it is just a normal 2+2 family sports coupe that has been built to target the market with a competitive price. For $13173, you are getting the full package. A robust AM Radio, comfy velour seats, hydraulic steering, it was meant to be a comfortable cruiser. Underneath the body is a 2.7L “Butchzer” Inline 6 producing 155hp at 5900 RPM.
All seems well, well… after probably 3-4 years of wear and tear, rust starts to appear under the chassis. Sadly due to limiting budgets, everything of the chassis was made of sheet steel. In 1976, BDA had offered to do rust-proofing for 5% the price of the car ($655.35).
Of course, the car had gotten steady sales in the British Isles and Europe, although it gets outmaneuvered by the Lancia Beta and Alfa Romeo Montreal, it undercuts them by having a competitive price range and being generally more comfortable than the competition.