Dagel Premium Motor
Dagel Premium Motor or “DPM”, for its acronym, is a premium automobile brand that was created as a division of the European manufacturer Rigel in 1998. It is characterized by using an innovative design and a premium cut to all its models, which will want to rival in the European market with BMW, Audi and Mercedes, on the other hand, in the United States with brands as prestigious as Cadillac.
Origin of the company
In the mid-90s, the top and the president of Rigel Motor wanted to begin the development of future projects on vehicles with a more premium cut and that could be sold both in the old continent and in the new one. The Rigel company under its slogan “family cars at family prices” did not seem the best alternative, the conversion of Rigel into a higher category brand did not like managers and shareholders. Due to the above and after the union in 1996 with Performance, it was decided to create an investment project that would result in Dagel Premium Motor in 1998. The subsidiary where Rigel Motor will maintain majority control and more than 55% of the company’s shares, the rest will be divided into smaller companies in the automotive sector that want to have premium vehicles but do not have the resources or technology. In this way, a small group of automobile companies, added to the economic power of American investors, created Dagel Premium Motor based in Canada.
Mission and vision.
The company currently proposes a series of premium cut models at a contained price for the medium-high pocket of American and European inhabitants.
We want to become the leading company in high-end vehicles and have an international presence reaching audiences of all ages, ethnicities, genders, etc…
Currently, Dagel has been developing several projects simultaneously for three years, which will see the light of day in the coming years. All these new cars will be of a premium or high-end cut and will complement the existing offer by the Spanish brand Rigel, but there will never be cannibalization of sales since they will be located in different areas of the same market, the automotive sector.
Dagel DX-6: the risky bet for the year 2000 to propose a vehicle with off-road capabilities, but that expresses all the sportiness and power to be able to compete against the BMW X5 or the Mercedes Ml. This project has started from the design and manufacture of a completely new and surprising chassis, high-performance Performance engines and luxury interiors.
At the same time, the arrival in Europe in the coming years of a supercar that competes against models and brands as classic as Lamborghini or Ferrari is being prepared.
Infrastructures and factories
Dagel Premium Motor will be integrated into the new group called Rigel group, this will bring together different brands and is currently made up of Rigel Motor, BlueStar Inc and Dagel Premium Motor.
Daguel will manufacture the models, which it will present in these years, in Ontario, Canada. The manufacturing will be in charge of the RMMC industries that are part of the group of minority shareholders of the Rigel group and specifically part of the shareholders of Dagel Premium Motor and BlueStar Inc. This group helped in the beginnings of the company BlueStar Inc and a large part of the Decisions will be made in Ontario, Canada.