When the War ended in 1945, the TopSimmer group transitioned from airplane manufacturing back to automobiles. While in war production, the board decided that the Company should get out of the low priced field and into limited production high end automobiles. They also decided that we should keep some of our low price field models in place to recruit new customers.
The new order at TopSimmer was decided as follows; The Star/Royale range should be the ultra premium line competing with the likes of Rolls-Royce, Bentley, and Aston Martin. The Riley would remain the low to mid price range line, and Freightmaster would be it’s own brand focusing on the Utility/Haulage markets.
In 1946, when the new Royale was announced for 1949, the New York Times heralded the car as the new benchmark in ride, quality, and style. We at TopSimmer have been continuing to toe the line between ultra premium cars with style and also trying to provide something that one cannot find in our competitors. Our cars and utility vehicles continue to get high praise when recently, Jeremy Crackson took one of each of our Diamond Jubilee models out for an extended road test and said that both were absolutely brilliant, and that the new Royale made a Rolls-Royce Phantom look like a Vauxhall Vectra in comparison.
Whether you are a Riley/Freightmaster customer or a Star/Royale customer, we aim to please with cars that are both top quality and stylish. Our motto to quote President Harry Truman is “The Buck Stops Here”. We live that motto everyday as individuals and as a Company.
The 1946 Royale. This Royale was a carryover design due to some squabbling between Germany, Japan, and the rest of the world. It was originally released in 1941 as a 1942 model. In hindsight, choosing December 6th 1941 as a release date was a bad idea.
The 1949 Royale. The car that won over the New York Times Automotive Editor.
The 2006 Star Royale Diamond Jubilee Edition
The 2006 Star Atlantic Diamond Jubilee Edition. The Diamond Jubilee cars will be the only cars to wear the special diamond badge. Production runs were limited to only 1936 of each model to honor our 1936 founding year. Due to high demand, the White Diamond Jubilee paint will be a $10,000 option on Star/Royale Models from 2007 onwards. The color will not be on Press/demonstrator cars due to it’s extremely high cost to produce.
The 1946 Freightmaster Vault Edition
More to come as we dig through the Company Archives. Stay tuned.