"Empowering emotions."
Hokuto Heavy Industries (Japanese: 北斗重工業), or simply Hokuto, is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and power equipment, founded in 1963.
Hokuto has been one of the world’s largest manufacturers of internal combustion engines since 1971, producing more than 6 million internal combustion engines each year. Hokuto became the fourth-largest Japanese automobile manufacturer in 2001, and was the seventh largest automobile manufacturer in the world.
In Western markets, the Hokuto brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company’s signature engines, quality, style or affordable sports car markets.
History
Hokuto’s First Cars
Introduced in 1963, the Hokuto 6300-SR was a rear wheel drive two door roadster. It was small, and most notably a unibody. It made use of fiberglass panels as well, making it very light. Hokuto moved a total of just over 17,400 units. Succeeding the 6300-SR came the Hokuto Sun, which ditched the fiberglass and was made of steel. Other than that, it was the same car with a different design.
Both of these models are now collector cars in Japan, with pristeen examples selling for as much as ¥16.000.000. They became known for their unique styling and unbeatable reliability. Safety not so much.
Current Operations
Hokuto’s headquarters is located in Koriyama, Japan.
Present Models
(1993 - present) Aria Compact Sedan
(1988 - present) Levara Midsize Sedan
(1989 - present) Excella Fullsize Sedan
(2020 - present) Satori Subcompact eSUV
(1996 - present) Kanari Compact SUV
(2001 - present) Futara Midsize SUV
(2005 - present) Konora Truck-based SUV
(1997 - present) Ayuma Minivan
(1991 - present) Hikari Light Sports Car
(2003 - present) Hiro Pickup Truck
(2001 - present) Ayuma Midsize MPV, Japan only
(1998 - present) Loki Kei Car, Japan only
(1978 - present) Ennui Limited/SR Executive, Non-US
(1987 - present) Ennui Shogun Luxury, Non-US