Impaler Automotive (Formerly Impaler American Motors Company), is an American auto manufacturer founded in 1911 based in Dayton, Ohio. Businessmen Russel L. Crawford (1865-1961) and Lawrence E. Wright (1859-1955) originally founded Impaler for the production of “luxurious horseless carriages” and were relatively successful until the Wall Street Crash of 1929, and the company’s revenue plummeted, which caused worker strikes across Impaler’s 5 factories at the time, subsequent restructuring under the Crawfords’ management did manage to bring Impaler out of the ashes and eventually turned into one of the biggest American automakers going into the early 1950s.
In 1961, the Impaler brand was sold to businessman Elmer McNewell for $165 Million (Today worth 1.5 Billion) and integrated into the America on Wheels Foundation, a conglomerate of the biggest US based automakers at the time, which was eventually exposed as a scam and McNewell a fraudster, by 1965 Impaler had once again become an independently trading company, now under the management of Scott Crawford.
From the very start, Impaler’s history was a bleak one, both founders had a reputation for being extremely racist (Both being close friends of Stephen Torrento I, who was also known for being a racist.), refusing to hire black men and holding certain whites above others. Corruption and negligence ran rampant across all factories, causing the US Government to launch an investigation into the company in 1919, removing Crawford and Wright as company CEO’s, being replaced with Crawford’s two (non-racist) sons, Mitchell (1876-1978) and Arthur (1880-1966), under the Crawford Brothers, worker-manager relations improved drastically, black men were allowed to work in the factories and all employees were equal in manager opinions.