Innovation Automotive is an automotive conglomerate based in Miami. Formed in 1981 as the end result of several mergers in the 70s, it has its hand in many markets through it’s many marques.
Below are the marques and their stories:
Innovation Autosport: The face of the company, focusing on high performance cars. These range from V8 hatchbacks, to record breaking hypercars, and even performance offroad vehicles. Founded in 1948 as a racing team, it started producing roadgoing versions of its race cars after the first of a decade long winning streak in Can-Am and Endurance Racing, before facing financial trouble in 1973. It’s merger with Razor Cars allowed it to stave off the oil crisis and kicked off the mergers that created the conglomerate of the same name. Its current flagship is the Innovation Salvador 4.2, a road-going race car.
Razor Cars: The most profitable marque, focusing on consumer cars. Founded in 1921, this marque has ridden controversies and economic hardships to become a competitive marque with a penchant for affordable cars that last forever. Its merger with Innovation brought with it talented designers and state of the art automotive technology, allowing Razor to stay ahead of the competition when most of the rest of American Automotive lagged behind. Its current flagship is the Razor Phoenix, a muscle sedan and the #1 interceptor for police departments in America.
Platinum: The luxury marque, focusing on stylish land yachts. Formed in 1918, this marque has a history of serving as the car of choice for many world leaders and leading businessmen, and also had a race team since 1922. It merged with Razor and Innovation in 1978, with the race team folded into Innovation’s race team. Its flagship is the Platinum Quartzite, an uber-luxurious sedan and the heaviest car currently in production.
Chupacabra Motors: The commercial truck marque, focusing on commercial vehicles, pickup trucks, and SUVs. Founded in 1948 after WW2, Chupacabra was a respected truck maker until the oil crisis impacted sales. After it’s acquisition in 1980, Chupacabra saw a resurgence in sales, and is poised to dethrone Razor as the most profitable marque off of SUV sales alone. Its current flagship is the Chupacabra Hombre, a luxury SUV notorious for being owned by people with far more money than taste.