Mara Goes Letara, Ep. 5-3: … something to sell…
January 16th, 1984
With not the most enthusiastic of moods, Rodyn Gumprov, Mara’s Comrade Director of Engineering (CDE), entered the office of his superior, Roman Smit, Mara’s Comrade Executive Director (CED) on this chilly Monday morning.
Inna Horyova, the Comrade Director of Letaran Operations was already seated in front of Roman’s desk, having been ordered to fly in from Letara for a week to take part in a series of meetings.
Planning the next round of Letara offerings
Roman had been appointed CED by the Archanan State Planning Commission two years earlier and had been the first non-engineer in the role, unlike his two predecessors Henri Nordhov and Fedor Piechov, and it had shown in a much more controlled (and controlling) approach to company leadership since then.
“Good morning, Comrade Rodyn.” Roman was his usual composed self and pointed towards the empty seat in front of his desk, next to Inna. While he took a seat, Rodyn exchanged a glance with Inna, as they both were curious what Roman had in store for them.
Starting with the previous year, the in-depth review and discussion of foreign sales and operations had been taken off the agenda of the quarterly boardroom meetings which were now almost exclusively focused on domestic operations, a simple report of foreign sales figures being the exception.
Roman continued. “As you may have guessed, this meeting is about the future of our Letaran operations. While I personally remain skeptical about the strategic purpose, things work well enough operationally that we will maintain the assembly plant for the time being.”
He made a brief dramatic pause, allowing Inna and Rodyn to exchange a relieved glance.
“Comrade Inna, I expect continuing quarterly reports, to cover assembly, sales and the state of the workers. I also agree that we should consider refreshing our offering there. How about the Kanyon off-roader?”
Inna thought for a bit. “There is no real large off-road market over there. The van version, the Yak, might work perhaps? But that’ll only utilize one of our assembly lines over there, and I don’t think demand will be strong enough for two or even three lines.”
“How about we keep the Irena then?”
Inna replied again. “Especially with the odd classification as city car - and being at the upper end of that segment - I don’t think it will be very competitive in the future.” She didn’t add that the model was now in production essentially unchanged for almost ten years, even with a minor recent facelift - which was mainly to update factory tooling, and comply with Fruinian emission standards.
“So… larger or smaller?”
Rodyn chimed in. “I think our large Kavaler would also be at a disadvantage, given the preferences of the Letarans. So, maybe we should go smaller: the new Zora.” As with Inna, he didn’t mention that the same model of Kavaler was now beyond the ten year mark in production with hardly any change, and now severely overdue for a refresh.
Inna added: “If we put the Zora on the Letaran passenger car market, it has to be the 5-door. They seem to value practicality, even in the smallest of cars. And the Zora van might also be well received, at least it’s worth a try.”
Roman frowned. “So an additional 3-door option would be futile?”
“Probably, based on what I’ve seen with the 3-door SSE Irena. There do not seem to be many singles or couples without plans for kids in Letara who would not need or want a pair of rear doors. While we have the capacity to assemble three different variants, I don’t think having a 3-door Zora in addition to the a 5-door would bring us any benefit. The price difference also wouldn’t matter for sure.”
“That’s the entirety of the Zora line-up, correct?”
Rodyn nodded. “Yes, 3-door, 5-door and panel van.”
Roman nodded in return and started making some notes.
“Thanks, Comrades. Then we go for the Zora for Letara for the next years. 5-door and panel van.”
With a slight gesture, Roman signalled the conclusion of the meeting and Inna and Rodyn made their way towards of the door…