New Company Registration:
Hikaru Heavy Industries (光 株 式 会 社 Hikaru Kabushiki Gaisha)
Country of Origin - Japan
Sub-Brands - None
A bit of lore for anyone that cares:
Hikaru Heavy Industries was founded in Sapporo, Hokkaido in 1958 by a 25 year old Kaicho (title) Yuiichi Hikaru out of a small garage his family ran. The company spent its early days gathering influence in the region, setting up relationships with resource providers and of course having a few talks with their local government wing about providing financial support.
It was only in 1964 that they released their first car, a small economy coupe. Seeing around him the trend among Japanese car makers of giving their cars Western names, the Kaicho decided he’d spit in their faces and give his car a quintessentially Japanese name, one that held spirit and had a bit of kick to it.
On that day, the Hikaru Katana BCT V1 was born.
Hikaru would hit relatively immediate success not only in Hokkaido but in the surrounding prefectures with their car, for it was said to have a good blend of economy and fun, a surprising statement given how anemic the engine was at that point.
They’d begin reaching into the family segment, and as the 70s began, they had even started to become serious with their utility vehicles too, developing a ute. Through this expansion, they gained immense expertise in appealing to a distinctly Japanese consumer base.
With all this in mind, you’d think that the Kaicho still had his sights firmly set on the big leagues, but his heart was still set on one thing. As the world entered the 80s, a thought had begun to spring in the Kaicho’s mind. Could his golden child, the ever-loved Katana series be loved by anyone outside of Japan? It was an ambitious goal, to say the least, but it was one he was willing to strive for.
In his eyes, the greatest challenge would be sellling his golden child in Letara, a market famous for cut-throat lobbyists and stringent regulations, far removed from Japan’s relatively lax attitudes. He couldn’t convert the current 1980 model year Katana for the Letaran market, but could he do it with the next generation? He set to work, working late nights, determined. Would he manage it? It was in the hands of God to decide.