Mercy Motors is a highly successful brand known for our “customer first” service, bulletproof reliability in most models, and fun, sporty driving. With so many miles to choose from, you’re bound to find your Mercy.
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On August 17th 1930 our innovator and founder Merco Munster had found an abandoned warehouse in Eastern Florida that was full of unused and left over parts from World War I. He went on to load his truck with as many as he could fit and brought them home to his garage in Daytona Florida. He was up for many nights, weeks, and even a month before he established the first Merco concept, and later, first car. The 1930 Merco A15 concept was named after his wife had chosen it for the car and interestingly, shown off at the 1930 Local Labor Day Festival at Anastasia Island in St. Augustine Florida. It wasn’t the most successful attraction, but it got a lot of attention for its spacious cabin and comfort. At the time it borrowed a inline 4 from Ford Motor Company©. The Mayor of St Augustine had taken a liking to the car and wanted one built for him. When the Mayor had made his request for the car, they decided to call it the Mercy Vendetta, changing Merco to Mercy as it had more power, and Vendetta, as the mayor had his own Vendetta against the Cadillac V16s that were rampaging his town at the time and he found the car more comfortable than them. Once the mayor got his Vendetta unfortunately the engine had created a large fire, the mayor was able to escape but the engine was destroyed¹. Merco was very heartbroken to hear this and swore to build the Mayor a new car free of charge². Merco made a new Vendetta, this time with redesigned fuel lines made of copper. This time the car was delivered successfully and currently sits next to the burned copy at the Mercy Museum of Motors. The Vendetta sold for a while but experienced a setback when World War II came around and caused a economic crisis. After the war, the Vendetta was considered slow. Merco wasn’t happy with that and got to work designing a competitive V8 with the same “easy-to-work” formula the modified Ford engine had. The engine in turn had an aggressive and distinct rumble that was unlike the any common car of the time, it was described as loud and intense. Merco called it the Mammoth. Which was first installed in the next generation Vendetta, the Vendetta II. The car was a serious success at the time. But many people were mailing Merco asking for something that could have the power like the Vendetta, but could haul and tow like the commercial only Mercy Miller Van and Dolly HD box truck. So Merco took a 1948 Vendetta and cut the trunk and rear seats out, fabricated a bed, and created what was known then as the Vendetta Haulmaster for a year until Merco used the Calydon name, which was chosen by his first born, Anastasia. The Mercy Keywest was formed the same way and used an extended Vendetta chassis.
In 1965, Merco was very successful as the founder of Mercy Motors. But his customers wanted more power. The Vendetta Sport wasn’t enough to compete with the newly released Ford Mustang. So Merco asked Ford for a Mustang to lease, he used the car to understand a new field he didn’t consider, American Muscle. After he understood the car he got to work on a crashed Mustang chassis he found at a junk yard. The car he made needed a name with attitude and since he technically had “vandalized” a Mustang, he called it the Mercy Vandal. And with the launch of the Vandal he wanted to show it off in a big way, a road race. So he modified it even more to meet race regulations and when the Vandal won the race, Merco realized, the Vandal was good both for daily driving, and racing, so he designated the road legal version of the Race Vandal, the Vandal Road And Track Tuned, or R.A.T.T for short. The Vandal was even more successful than the Vendetta when it launched, this was also when Mercy had gotten it’s first real logo, an M shaped by two mountain peaks with a bird, called the Mercius flying around it, a fictional bird his son Merco II had made up. However that was short lived because when the fuel crisis had arrived, the large booming Mammoth V8 wasn’t popular anymore due to its gas milage. Merco tuned the engine vigorously and produced the Scaler 370ci V8. It was called the scaler because it could be easily changed depending on the car to get better gas mileage. It wasnt fast and only had 200 horsepower. To compensate, Merco tried a V6 version of the Scaler called the Adventure V6 which was so successful, it is still used today.
Also during the oil crisis, Merco found buyers were swayed by the compact cars from overseas. So he created a car as fun as it was cute, the Synth. Which was given the first rendition of the Turbine 4 engine. The Synth was regarded for its impressive nimble nature and fun characteristics. It launched with the sporty RS trim. He also made the Charleston in 1985 for larger families, a car known for its space and power. In 1989 the Keywest was revived from almost 20 years ago, the last car Merco would make, and he went all out with it. Merco was 79 at the time and enlisted the help of his family to make the car. In 1990, Merco had passed away at 80 years. To commorate his legacy of a brand dedicated to quality and fine service, the 1990 Mercy Keywest, his last car, was given a special, highly sought after trim by his children and wife(82) the Century Edition. Which featured the revived Mammoth V8, ultra luxury of the era, and bulletproof reliability.
In 1993 when the Vendetta VI was built, it received the revived Mammoth V8. An engine still used today in our cars and trucks. His daughter, Anastasia Munster was the current IOD Leader for Mercy. She was good but didn’t catch serious attention until her most powerful car ever, the 2005-2009 (VII) Mercy Vendetta R.A.T.T. The car was faster than the Cadillac CTSV and hammered harder than the soon released Dodge Charger SRT8. And as a tribute to her father’s first serious muscle car, she introduced the MM Edition, which stood for Merco Munster. Which had slight tweaks for improved track handling. Anastasia was 61 when she passed the company to her younger brother in 2009 and still lives today. He was also quite successful and got his spotlight when he introduced his modified Calydon for off-road events, and made the Mt. Everest concept, which would later be the Calydon Everest, a rugged beast and off-roader. He also created the Mercy Grizzly, a small but fierce off-roader meant to tackle the Jeep Wrangler. He also released the Moccasin in 2011 which is designed to be fun and comfortable Subcompact
As of 2026, Mercy operates several brands including Mercy, Castillo, Aggrevero, Erand, Tacho, Vivid, Vista, Hawk and Belle. Mercy is highly successful after the launch of the Vendetta XIII and is currently working on the new Moccasin RS.
¹The burned Vendetta is displayed at the Mercy Museum of Motors.
²This solidified Merco, and Mercy’s, dedication to customer service.
