December 20, 1970 - We have a lot to get to before the year officially ends, so here we go.
We hit an unexpected snag in getting our factory ready to produce the second generation B-body cars, causing us to have to end production of the first generation earlier than expected. Unfortunately, with the increased demand for the car due to entering the Gasmean market, we sold out of all stock by the end of September, causing a massive drop in company sales for the last three months of the year. The second generation B-body goes on sale in January.
With that being said, let’s take a look back at the first generation Nassau B-body cars.
The Nassau Arabia S was introduced in 1964 as the spiritual follow up to our Metropolitan Sedan. Powered by a 2.5 liter inline 6 producing 101hp, the Arabia S was Nassau’s first “modern” car, which featured a unibody construction, and the first mass production model produced by the company since our first model debuted 14 years earlier. The massive gamble we took on this project proved to pay off. While actual sales numbers never hit the levels of the Metropolitan Sedan, mainly due to an increased amount of trim levels, the new sedan was a big success for the company.
Its best sales year was 1968, when 74,684 units sold. Sales numbers began to fall in 1969, mainly due to an improving economy and buyers moving up to the higher trim level Arabia SE. The last 1970 Arabia S sold in August 1970.
Arabia S Sales
1964: 62,833
1965: 70,691
1966: 68,309
1967: 70,485
1968: 74,684
1969: 71,472
1970: 67,743
Total: 486,217
The Nassau Arabia SE was introduced in 1964 as a higher trim level version of the standard Arabia S sedan. This car’s goal was to hit new market segments that a standard, basic sedan couldn’t. Powered by a high-output version of our 2.5 liter inline 6 putting out 141hp and featuring an upgraded interior, the Arabia SE was successful in increasing our company’s public image.
Sales of the Arabia SE increased every year since its introduction, topping out in 1969 with 37,823 sold. Interestingly, the SE consistently outsold the S model in Archana. The final Arabia SE sold in September 1970.
Arabia SE Sales
1964: 24,782
1965: 29,301
1966: 31,556
1967: 33,165
1968: 34,470
1969: 37,823
1970: 33,217
Total: 224,314
The Nassau Regent was introduced in 1964 as a wagon version of the standard Arabia S sedan. The cars shared interior and engine options with the only difference being the increased utility provided by the wagon body.
Sales of the Regent remained consistent throughout the model run, topping out in its final year with 23,553 sold. The final car sold in September 1970.
Regent Sales
1964: 18,887
1965: 20,354
1966: 20,265
1967: 21,679
1968: 21,147
1969: 21,396
1970: 23,553
Total: 147,278
The Nassau Bahama was introduced in 1964 as a follow up to the Metropolitan Coupe. The Bahama was essentially a coupe version of the upgraded Arabia SE sedan, sharing the premium interior and high-output 2.5 liter inline 6.
Unfortunately, sales never hit the levels of the Metropolitan Coupe, mainly due to the great depression of the 1960s. Sales did remain consistent and its best year was its last, when 8,777 cars sold. The final car sold in September 1970.
Bahama Sales
1964: 6,158
1965: 7,423
1966: 8,144
1967: 7,941
1968: 7,847
1969: 7,573
1970: 8,777
Total: 53,863
That wraps it up for the first generation B-body. Here are the final sales numbers across all model lines.
1964: 112,660
1965: 128,309
1966: 128,815
1967: 133,801
1968: 138,687
1969: 138,816
1970: 133,290
Total: 914,378
Introduced in 1956, the Nassau Express HD was planned to be the first in a series of commercial delivery vehicles sold under the “Nassau Truck” banner. Unfortunately those plans were scrapped due to the great depression of the 1960s. Planned upgrades to the Express HD were also cancelled, leading to a 15 year model run. The Express HD was powered by a 2.4 liter version of the company’s original 4 cylinder engine, producing 84hp.
Sales topped out in 1961 at 53,480 units and dropped off considerably after that. However, sales did begin to tick up near the end of the vehicle’s run during the beginnings of an economic recovery. The final Express HD sold in December 1970.
Express HD Sales
1956: 40,688
1957: 35,982
1958: 40,789
1959: 45,566
1960: 50,500
1961: 53,480
1962: 43,093
1963: 44,848
1964: 43,204
1965: 41,432
1966: 41,196
1967: 42,016
1968: 41,813
1969: 42,777
1970: 42,654
Total: 650,038