July 14, 1972 - Robert Gaul has just received his copy of the August 1972 issue of EngineFad magazine. He calls his trusted advisers into his office because there is a lot to digest here.
The cover story features the new 1974 Whitaker Astro. Whitaker is Gasmea’s biggest auto manufacturer but up until this point, they have been unable to build a competent small car. They dominate the full size market and build the most sought after muscle cars, but haven’t been able to penetrate the compact market. EngineFad believes the futuristic looking Astro can change that.
A company that can build a competent small car is Blake. The 1973 Blake 2500 replaces the 2000 as their compact entry. Blake was formed in 1955 by Peter Blake…3 years after he was fired from Nassau by Donald Gaul. Blake has turned into one of our biggest competitors in Fruinia and the 2500 receives rave reviews.
The big news from Albright Motors Corporation is that they have purchased Atlas Inc., makers of off-road utility vehicles. Albright is Gasmea’s 4th largest automaker.
Two stories here are of huge interest to Nassau. The first relates to the Raider. Yes, engineering work has begun on the second generation car, and it may be considerably different than our current offering. However, we completely refute the fact that the Raider is in any kind of danger.
The big story this issue relates to the current oil crisis and fuel regulations.
EngineFad’s insiders with access to the Fruinian Parliament have leaked information that a switch to unleaded gasoline will begin at the end of 1973, with unleaded being fully mandated by 1978. This means a complete ban on leaded fuel. This is not good for Nassau, as Fruinia is our home and primary market and all of our engines are designed to run with leaded fuel.
Robert consults with his advisers to see what the company can do about this. The easiest solutions would be to retrofit our engines, all of which date back to the early 1960s to run on unleaded gas. We would sacrifice power and reliability to make this happen. Another solution would be to develop new engines, which would be extremely costly. Finally, we could simply leave the Fruinian market altogether and focus on Gasmea and Archana.
Robert immediately throws the final option out. Once Fruinia goes unleaded, his opinion is that the remainder of the world will eventually follow. After some thought, he decides that by 1978, all Nassau vehicles will run on unleaded fuel. The second generation Raider, which is currently in development, will be the final Nassau to run on leaded gas. Our engines will be retrofitted for any future products for the time being to run unleaded, but any new engines that go into development will be built from the ground up to run on unleaded.