Premier Automotive Group is an American automotive multinational manufacturing company headquartered in Detroit, Michigan. The group is most known for their two main brands; Premier Automotive Corporation and Horizon Autocars.
Premier Automotive Group also holds many defense contracts with the U.S. Military regarding the construction of the Marauder IFV, F-35 and many military surplus trucks. They also previously developed the F-15 for the U.S. Air Force.
Premier Automotive Corporation
Premier Automotive Corporation is the flagship marque and largest-selling manufacturer within Premier Automotive Group. Founded in 1922, Premier Automotive Corporation is America’s leading seller of safe, sensible and comfortable transportation at a fair price.
Throughout much of its history, Premier occupied an unusual position in the American automotive market, offering vehicles that emphasized comfort, safety, and mechanical durability without competing directly with established luxury manufacturers.
Despite considerable changes in its products, technology, and market position, Premier has continued to build upon the principles that gradually emerged during its formative decades: providing comfortable, capable, and dependable automobiles without making luxury an absolute prerequisite.
Premier Automotive Corporation: Confidence comes standard.
Horizon Autocars
Horizon Autocars is the economy marque and a close second to Premier in sales within Premier Automotive Group. Founded in 1977 in Manila, the capital city of the Philippines, Premier acquired Horizon and helped fund, engineer and produce the Trace, Horizon’s oldest running model name.
As of 2026, Horizon is America’s leader in cheap and reliable transportation that never leaves owners stranded. Horizon emphasizes economy and reliability above all else. And since their founding in 1977, they have never underdelivered on that promise.
Horizon Autocars. Look ahead. Drive Horizon.













