1964 presented another major makeover for Primus vehicles.
The Publica F was mainly bought by elder people or women - easy to operate, cheap to buy, roomy and practical. While 1960 to 64 had it marketed as perfect pensioners car, the marketing became more progressive like the whole brand. The adverts showed self-confident independent women, mostly single moms (which was a no-go in society!) happily handling their life with a Publica. To underline the more progressive approach, the styling dared a lot more.
Performance wise, the car had to keep up with the fresher looks - and a new engine family helped. The 4B1864 resembled the 4A2048, but switched from OHV to an OHC valvetrain. The engine variant mounted in the Publica was an 1.3L engine with noticeably more peak power than its 1.4 predecessor, but it maginally decreased torque and efficiency.
Indeed, the marketing succeeded, and the car became an icon for nonconformism. In the late 60s and 70s it was a common choice for hippies, as it was cheap as used car, but hauled a lot of stuff to festivals, and the durability of the old construction helped for sure.
Old did not mean bad in this case: The driving experience of the old chassis was boring, but still very secure even in dangerous situations. Motor journalists wondered why it was able to keep up with the more modern competition, as exposed in the following article:
“A really wonky design, especially with the giant headlights and the high ride height from the ancient solid axle front suspension literally elevates this fact. Despite the ancient suspension, it still manages to score above average in most areas, even drivability, but it still gets the worst sportiness out of everything.”
(LS_swapped_RX-7, QFC16)
The sales were healthy, but the car did not fit into the new Primus philosophy of sporty and technically modern vehicles. Product managers considered shifting it to Globus, but changing a badge in the middle of a model run was considered to be a bad idea. Moreover, Primus new “fancy” image should be scalable, that means an accessible product for the masses should profit from the power of the expensive ones. That said, the CEOs agreed to keep the Publica at Primus, but creating a much sportier successor, having nothing in common anymore with the Publica F.
Primus Publica F
Front engine (t) FWD
built: 1964-1968
LxW: 3,82 x 1,51m
Power: 58 hp, 93 nm
0-100: 18,7s
speed: 143 kph
cons.: 9,5 ltr regular L
three-speed auto
price: 6300 $
What Globus DID get was a delivery variant of the Publica F, slightly differing in design. The interior was spartan, and it came with a manual instead of the Publica’s standard automatic. The simple but reliable chassis proved to be perfect for a small delivery vehicle. This car, called “Ratio”, was not manufactured in the old Primus factory in Gasmea, that now became the Globus one, but on the same assembly line like the other Publicas. As expected, it was a car that sold good, being thrifty and durable.
Globus Ratio
Front engine (t) FWD
built: 1964-1970
LxW: 3,82 x 1,51m
Power: 58 hp, 93 nm
0-100: 13,4s
speed: 143 kph
cons.: 9,1 ltr regular L
four-speed-manual
price: 5980 $
Following the Ratio was another new '64 Globus, however, it was only offered in Dalluha, a rather poor country. WIth the new 80-horsepower-1800ccm engine, the heavy Comet could somehow drive without rolling backwards, even if it’s not much better than standstill. The Comet 180 is a downgraded Gasmean Comet, not only lacking the old lowtech V8, but also some chrome trim on the outside. The interior has been cheapened as well. No leather, less plushy carpet, plastic instead of chrome, but at least the automatic transmission was kept. The Comet 180 was intended for fleet sales, mainly in taxi service, it was really cheap, reliability was solid, service cost reasonnable, however, the comfort wasn’t what Gasmeans expected, so it was an export-only model, serving as Taxi in mainly Dalluha and rarely Archana. The success was mediocre, and it’s a strange rare collectible today, only a handful survived. After two years, the market was saturated, and the Comet 180 was dropped.
Globus Comet 180
Front engine RWD
built: 1964-1966
LxW: 4,38 x 1,74 m
Power: 80 hp, 131 nm
0-100: 16,6 s
speed: 153 kph
cons.: 11,0 ltr regular L
three-speed automatic
price: 6860 $
Not only the Publica F; but also the Astrona now made half it’s model run - and the facelift was nowhere as extensive as for the Publica, because the Astrona was still alright.
A less ornate grille should add sportiness, however, not everyone was of the opinion that the new front looked better. The rear featured edgier taillights that were more contoured, a reaction to complaints that demanded a better visibility of the indicators. Critics were also faced to the long gear shifter, some sporty drivers - that the Astrona was aiming for, at least the 2400 - called it mushy, so it was replaced with the shorter and more precise stick from the Iratus.
The 1800 profited a lot from the new OHC engine, increasing the power from 60 to 80 horsepower, giving the base Astrona now a proper “sport sedan” - feel, even if the rather comfortable suspension wasn’t tuned stiffer than before. To underline the higher position in the range, it was no longer easy to visually tell the 1800 apart from the others. The chrome stripe on the sides, before exclusive to the six cylinder models, was now added. What was still different, was the D-pillar: The 6-cylinders still had it in chrome, the 1800 still had it in the body color.
Despite being a lot more fun, the car didn’t strike in. The price was now closer to the 2000 that had more prestige, and the great economy of the old OHV engine wasn’t kept. Sure, the new 1800 was no gas-guzzler at all, but the Primus tradition of thrifty low-cam torque wonders was no longer followed to get more horsepower at higher rpm - the 1800 became too sporty and upmarket for it’s pre-facelift’s role as commuter car.
Primus Astrona 1800
Front engine RWD
built: 1964-1967
LxW: 4,27 x 1,54m
Power: 80 hp, 131 nm
0-100: 12,7s
speed: 159 kph
cons.: 10,0 ltr regular L
four-speed manual
price: 7680 $
The Astrona 2000 was still the only one to be ordered with optional automatic transmission. Nothing but the exterior design changed. Even if it failed to lead the market, it remained among the more popular individualists choices, with a bearable annual decline in sales.
Primus Astrona 2000A
Front engine RWD
built: 1964-1967
LxW: 4,27 x 1,54m
Power: 92 hp, 130 nm
0-100: 14,2 s
speed: 165 kph
cons.: 13,0 ltr regular L
three-speed auto
price: 8620 $
While the 1800 and 2000 remained rather comfortable, the 2400 got an even lower and stiffer suspension, but recieved the new-and-rare gas dampeners to keep the comfort at the same level. In the “family sport” segment, the Astrona had quite an impact, and those who bought it wanted to make use of it’s handling. Sales remained strong, proving that there is no need to change a running system. Instead, resources were spend on the successor, who was announced for '68.
Primus Astrona 2400
Front engine RWD
built: 1960-1963
LxW: 4,27 x 1,54m
Power: 111 hp, 159 nm
0-100: 11,1 s
speed: 180 kph
cons.: 13,4 ltr regular L
four-speed manual
price: 9200 $
Motorsport was welcomened publicity. Until the Astrona, Primus had nothing that would work in sporty use, but at latest when the Iratus was on sale, some on-track success was needed. Supporting private drivers was not enough - an own racing team was set up in Letara-
For the R2 class - 250 horsepower road-legal touring cars - the Astrona was the perfect choice, the Astrona RS featured the rear axle of the Iratus and a new V8 engine with 4.2 liter displacement. The car was fast and competetive, often fighting for the podium, but bad luck cursed Primus and their Driver Franck Mercier. Only one third place was the merit, otherwise being dragged back with issues like flat tires, a bird crashing through the windshield and many other unlucky stuff.
In the prestigious R1 class, Primus had the Mephisto concept car. The legendary Frunian driver Bruno Banaschi was listed, but some debris punctured the right rear tire in qualyfing, causing a terrible accident. Banaschi survived but woudn’t drive again. The Mephisto was destroyed and a spare not ready for use - this was the end of Primus’ R1 ambitions. The Mephisto had the same engine family as the Astrona RS, but increased to 5.4 liter, making over 450 horsepower with nitromethane fuel.
The crash of the Mephisto caused a problem: Millions were spent, everything was lost. To get at least a small part of the money back, Primus turned the Mephisto into a road-legal car. However, even if it was barely legal, it was - and it moved all eyes on Primus in early 1965.
The car had been renamed Alpha and offered racing technology for everyone with a huge wallet. The monocoque was encased with fiberglass panels for weight reduction, the engine was made of aluminium. The quality of the parts installed was not comparable with “normal” cars, this one was handbuilt with absolute devotion - which is why this car’s reliability was actually not too bad for such an advanced rocket. But even considering this, the everyday commute was something NOT to use this car for. Even if the interior was surprisingly spacious and the seats comfortable, the hot and extremely loud V8 behind the seats made the radio useless, and the cost of the massive staggered high speed tires was abysmal.
Primus sold quite a few of them, besides the non-existant practicality. Overall, the Alpha returned surprisingly many dollars. Another surprising fact is how large it acually is, despite looking tiny. It’s especially obvious when parking next to an Iratus.
Primus Alpha
rear engine RWD
built: 1965-1969
LxW: 4,51 x 1,86 m
Power: 450 hp, 332 nm
0-100: 3,7 s
speed: 290 kph
cons.: 18,6 ltr super L
five-speed manual
price: 33.300 $
The former cash-cow of the whole company once was the Sentinel. The last facelift in 1962 with it’s extravagant shapes and details kept it interessing, but not for long. When it was put on sale, it was already clear that Primus would build a sportier and more modern car as successor, but what if it wouldn’t be what the customers wanted?
This was the kickoff for a large Globus, the Chief Cruiser. The name is underlined with a chrome emblem on the fenders, showing the head of an Indian chief.
Presented in early 1965, it was visually a totally new car, despite keeping the old Sentinel chassis with a few tweaks here and there. Since a horsepower race was in progress in Gasmea, Globus took the A8V55 and increased it’s size to massive 7,2 liter (440ci), naming it the B8V65. With 280 horsepower, the output was not as high as those of some rivals, but it was at least in the upper third. Since Globus was a budget brand, the entry model, labeled as “Super Sport” offered all these 280 horses for only $ 10.300, which was cheap even for muscle cars. And most of the competitors in that new segment were also smaller.
The Chief Cruiser was significantly larger, roomier and stronger than the segment leader, the Armor Valencia Rallye. The only downside of the engine was that it required super leaded, not regular.
So, why did the Chief Cruiser 440 Super Sport not become the Nr.1 among the early muscle cars? Well, it’s interior was rather spartan, no power windows or nice leather seats, but plastic cranks and sticky vinyl. Due to the very simple construction, the comfort was very low - a stiff setup was needed to make it go around corners. High performance parts like gas dampeners were not within the budget, but at least it had rear disc brakes. It was a lot more show than go, therefore selling surprisingly poor.
Nevertheless, some enthusiasts loved it. And even if it didn’t sell nearlly as good as the Valencia Rallye, it was popular. A magazine wrote in a test:
“The Globus Chief Cruiser achieved the highest brake horsepower! Fitting a massive V8 into this price bracket caused some… cost cutting measures, from the looks of the engineering, but honestly if it was all about the motor it probably would have won. Excellent” (doot, PTP1)
Globus Chief Cruiser SuperSport
Front engine RWD
built: 1965-1968
LxW: 5,15 x 1,94 m
Power: 280 hp, 513 nm
0-100: 7,5 s
speed: 227 kph
cons.: 24,9 ltr super L
four-speed manual
price: 10.300 $
After ten years, the Primus Sentinel earned it’s retirement. The Globus Chief Cruiser Sentinel was the sedan version, and heavily differing from the “Super Sport”, it was stuffed with luxury, sucessfully concealing the dated chassis. Luckily, unlike the “Super Sport”, the Sentinel trim sold excellent, arriving just in time when the predecessor was on it’s way to loose the buyers. It was stylish, fast and spacious, and this for a price way below most competitors. The handling was terrible if you considered driving with some effort, and the reliability was only average. Nevertheless, this car managed to be one of the most successful premium cars in it’s time period.
Globus Chief Cruiser Sentinel
Front engine RWD
built: 1965-1969
LxW: 5,15 x 1,94 m
Power: 280 hp, 513 nm
0-100: 8,6 s
speed: 224 kph
cons.: 26,0 ltr super L
three-speed auto
price: 13.300 $
Since Globus’ assignment was offering value for money with practicality in mind, and the wagon became the most successful Comet version, a wagon stealing buyers in the family utility premium segment seemed like a good idea. Due to the sheer size of the Chief Cruiser, a third row in the trunk was fitted with ease, making it a seven-seater. The interior was not as luxurious as in the Sentinel, but a lot better than in the two-door. To make it short, the plan worked, the Chief Cruiser wagon rolled into many suburban driveways, however, the critics noted that it’s giant engine is actually not neccessary, and a 200-horsepower-one needing regular gas (and less of it) would be even better, even if the price for that overdose of power was really low.
Globus Chief Cruiser Wagon
Front engine RWD
built: 1965-1969
LxW: 5,15 x 1,91 m
Power: 280 hp, 513 nm
0-100: 8,8 s
speed: 218 kph
cons.: 26,1 ltr super L
three-speed auto
price: 11.600 $
A long overdue step had been taken for 1966. Blue collar models had to become Globus models, as they did no longer fit into the Primus lineup. The Atlas shifted with the new '63 model, the Ratio as a new model in '64, and both GPM and DuraTrans, the oldest models, were in need of another facelift to keep up.
The GPM started to drop in sales quite a lot, as the market for ultra-simple offorad cars shrank - no company or even a civillian would buy this, and the military had other, more modern options. Nevertheless, a last update was done and it was the most extensive on the outside. New indicators and taillights greatly improved visibility at night. More power was not needed, but since GPM and DuraTrans shared their engines, nevertheless included. Instead of the new OHC engine, Globus had to use the old OHV four-cylinder, mainly because the OHV was tuned for more low-end power, which suited these two vehicles better. In addition, the older engine was slightly easier to serive. The displacement was changed back to the original two liters, a requirement of the DuraTrans. With now 75 horsepower, the GPM never lacked any power in offroad use.
As it was totally outdated in terms of comfort, handling and safety, it was dropped after 1971 due to low sales that made it unprofitable.
Globus GPM66
Front engine 4x4
built: 1966-1971
LxW: 2,97x1,49m
Power: 75 hp, 145 nm
0-100: 12,9 s
speed: 140 kph
cons.: 11,2 ltr regular L
four-speed manual
price: 6610 $
While the DuraTrans 1118 didn’t lack power compared to most delivery vehicles outside Gasmea, the domestic competitors started to offer noticeably more than 60 horses in a van of this huge size. When not operating on a flat but a steep surface, this became an issue. When a facelifted model was planned just as Globus was introduced, engineers decided to go back to a 2,0-liter engine. Sales were steady despite the slightly higher price, and the exterior changes to the front of the car were welcomened. Not only did it look more modern, by using the headlights of the Comet SuperSport de Luxe it also showed that it now belongs to the Globus lineup. The DuraTrans 1120C was also manufactured in Frunia for the local market and Hetvesia. Despite it’s age, the van still remained successful.
Globus DuraTrans 1120
Front engine RWD
built: 1966-1975
LxW: 4,97x1,92m
Power: 75 hp, 145 nm
0-100: 17,6s
speed: 127 kph
cons.: 13,0 ltr regular L
four-speed manual
price: 6380 $